Responsible for bootstrapping an enterprise design practice within the newly established IBM Quantum organization — leading implementation strategy, staffing, best practices, and standards. Created and implemented the creative direction across product, web, event, and industrial design teams. Through the consistent application of user-centered, business value-driven design and design thinking, many of the design initiatives have garnered recognition from Red Dot, D&AD, The One Show, Fast Co, and Webby organizations. Key achievements include:1. Website Transformation: Orchestrating the evolution of the IBM Quantum website and web team from a research-focused platform to a user-centric marketing tool, increasing traffic while optimizing SEO.2. Brand Evolution & Governance: Leading the revitalization of the IBM Quantum brand, streamlining its visual identity within the broader IBM design language. The refreshed brand now seamlessly integrates with the IBM master brand while maintaining its distinctiveness in the quantum computing sphere.3. Spatial Design Innovation: Establishing an interdisciplinary team dedicated to crafting immersive experiences around the groundbreaking IBM Quantum System One and Two. This team also conceptualizes bespoke interpretive experiences for IBM Quantum at global events, enhancing brand presence and engagement.

As the steward of the Brand User Experience for Oracle.com, I spearheaded the development of the Oracle.com (Ocom) design system, shaping the digital identity of Oracle's flagship platform. Overseeing a team of Visual and UX designers, as well as managing external agencies and contractors, I ensured the seamless execution of ongoing projects.Collaborating closely with cross-disciplinary teams, including Program Management, Engineering, Test, and UX-Ops, I orchestrated the delivery of user experiences that not only met desired outcomes but also aligned with the strategic objectives of marketing and product teams, while continually evolving the Oracle Brand.Key achievements include:1. Pioneering the creation and widespread adoption of the Oracle.com design system, establishing a unified visual language for the platform.2. Collaborating with cross-functional teams to implement an agile framework, enhancing our ability to deliver experiences efficiently and enabling continuous improvement of the site.3. Leading all design decisions related to the Oracle.com brand, UX, content, and overall design strategy.

As the driving force behind design innovation at Dell.com, I championed the evolution of digital and omni-channel products, leveraging my passion for coaching and mentoring creative professionals. Through brand strategy workshops and cross-functional collaboration, I steered innovative initiatives that encompassed corporate branding and identity, propelling Dell's digital presence to new heights and winning us an Addy Award Creative Direction in Advertising.Noteworthy achievements include:1. Alienware.com Redesign: Orchestrating the creative strategy and redesign of Dell's Alienware.com, resulting in a remarkable 75% increase in Revenue Per Visitor (RPV) within the initial two weeks post-launch.2. Electronics & Accessories eCommerce Store Redesign: Spearheading the creative strategy and redesign of Dell's Electronics & Accessories eCommerce store, enhancing user experience and driving business growth.3. Dell Universal Screen Fill & Wallpaper Strategy: Providing thought leadership, creative direction, and design strategy for Dell's Universal Screen Fill & Wallpaper Strategy, which garnered industry recognition with a Bronze Addy Award for Creative Direction in Advertising.My tenure at Dell was defined by a commitment to pushing creative boundaries and delivering tangible results.

Leading UX and UI design initiatives across web, mobile, and tablet platforms for Dell Global Site Design, I specialized in project conceptualization and strategy, driving impactful outcomes through innovative design solutions.Key projects included:1. Dell Tech Center Community Website2. Dell Mobile Shop Support App (iOS and Android)3. Regionalization of Dell Mobile Shop Support App for Australia and United Kingdom4. Dell PartnerDirect Channel Sales Mobile and Tablet App (HTML5)5. Windows 8 Dell Shop App6. Dell Mobile Governance Steering Committee7. Innovation projects for Dell MarketVine and the Executive Dell Innovation Program

Addy and Telly Award winning art direction, conception, and creation of website design, print design, custom illustration, branding and logo design, art direction for television commercials, short films, and music videos.

Campaign creation, website design, and banner execution for suite of Dell products. Coordinated projects across multifunctional company and client teams. Explored new concepts in creating visual ideas while meeting client deadlines and expectations. Built and controlled creative output while maintaining and enhancing company and client’s creative standards and processes.

Creative lead of conceptualization, strategy, design, and implementation of company-wide multimedia design projects and campaigns. Oversaw briefing and creative direction of Marketing Team and CEO to conceptualize and implement new marketing material. Lead redesign and launch of new company website.

Provided production and art direction for web sites, display ads, e-mail campaigns, and video demo design. Development of wireframes, user paths, and site maps. Client list includes: UPS, Marriott, Ritz Carlton, Dell, ConocoPhilips, John Deere, JC Penny, Chase Bank, and Arizona Jeans.

Computer animation and 3-D design for golf course GPS systems.

Developed graphic standards for all corporate collateral; created custom marketing/presentation material; illustrated architectural concepts; conceptualized and directed execution of corporate projects, RFQs, and RFPs.

Architectural Intern to full-time Graphic Designer hire; rendered blueprints, elevations, and building details; built models; created custom marketing and presentation material; illustrated architectural concepts; conceptualized and directed execution of corporate projects, RFQs, and RFPs.

Founder of a dynamic creative consultancy, offering comprehensive design services spanning web, mobile, print, and interactive mediums.Specializing in art direction, conceptualization, and execution, I collaborate with clients nationwide to bring their multimedia design projects to life. My diverse portfolio includes online display ads, HTML email campaigns, website design, print collateral, custom illustration, branding and logo design, as well as art direction for television commercials, short films, and music videos.In addition to my design work, I am deeply passionate about vexillology, the scholarly study of flags.Notable achievements include:1. Launching "Art & Trade," dedicated to celebrating the artistry of craftsmanship2. Gaining media coverage on the ongoing redesign of the Austin Flag3. Attaining recognition as a Top 50 finalist for the redesign of the People's Flag of MilwaukeeMy commitment to creativity, innovation, and scholarly pursuits drives me to continually push the boundaries of design. Let's connect to explore how I can bring fresh perspectives and transformative solutions to your creative projects.