Kathy Tran

Kathy Tran Email and Phone Number

All about creative strategy and customer experience 🪄 @ Apex Growth
Kathy Tran's Location
Los Angeles, California, United States, United States
Kathy Tran's Contact Details

Kathy Tran work email

Kathy Tran personal email

About Kathy Tran

I’m a creative strategist who enjoys crafting win/wins, thoughtful customer experiences, and creating opportunities for people to discover the things they didn’t know they needed (extra points if it solves a problem or two). I've launched a few brands, some new products, and most recently diving deep into data-driven creative strategy to optimize media spend and increase customer acquisition -- all to help brands grow and reach the people who need them. From speaking to new audiences, discovering new stories, tech, and tools to advocating for under-represented groups (especially if they make up a large part of one's audience) and ideating creative that performs and profits, marketing is my problem-solving sweet spot of art, science, business, and human behavior.----------------Specialties and Skills - Brand Marketing, Customer Experience, Go-to-Market Strategy, Brand Positioning/Evolution, Lifecycle Marketing, Social Marketing, Partnerships, Campaign Development, Creative and Marketing Operations, Performance Metrics & KPIs, Team Building/Leadership, Budget Management, Project Management, Creative Brief Writing, Creative Development, Creative Production, User Research, Workshop Building and Facilitation, Data and Creative Analysis

Kathy Tran's Current Company Details
Apex Growth

Apex Growth

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All about creative strategy and customer experience 🪄
Kathy Tran Work Experience Details
  • Apex Growth
    Creative Strategy Lead
    Apex Growth 2024 - Present
    Los Angeles, California, Us
  • Disruptive Therapy Collective
    Head Of Marketing
    Disruptive Therapy Collective 2023 - Present
  • Freelance
    Marketing + Creative Strategist
    Freelance 2023 - 2024
    I help brands surface data-driven creative opportunities to grow their customer awareness, acquisition, and advocacy efforts. Expertise includes marketing and customer experience strategy; creative analysis; insights and testing development; strategic design; creative concepting and production.
  • Atlas Lens Co.
    Director Of Marketing
    Atlas Lens Co. 2020 - 2023
    Burbank, California, Us
    I led the marketing for Atlas Lens Co., a cinema lensmaker on a mission to help film and image-makers create more interesting, more personal, and more rewarding work. Ran all creative/content, partnerships, acquisition, and experience strategy, fostering a cohesive, community-driven, and creative-first brand.
  • Vermicular Usa
    Marketing Manager
    Vermicular Usa 2018 - 2019
    Los Angeles, Ca, Us
    I helped launch Vermicular into the North American market, introducing the long-established premium Japanese cookware brand to professional and discerning home chefs. I led all things marketing from demand gen, community building, and partnerships to in-store demos, activations, and paid media.
  • Beyondcurious
    Sr. Associate, Experience Strategy
    Beyondcurious 2017 - 2018
    Los Angeles, California, Us
    Digital transformation consulting services -- My emphasis was on user experience research + strategy. I researched people and their behaviours to help solve client challenges, delivering strategic digital transformation recommendations built around real lived human experiences.
  • Sofi
    Sofi Entrepreneur, Class 7
    Sofi 2016 - 2017
    San Francisco, California, Us
    Member, Class 7 with BellaNové. The SoFi Entrepreneur Program provides entrepreneurs with access to mentorship, investors, educational programming, and financial resources.
  • Bellanove
    Head Of Marketing
    Bellanove 2016 - 2017
    Marina Del Rey, Ca, Us
    I helped launch BellaNové, a direct-to-consumer, subscription service designed to support professional women looking for services that adapt with their evolving lives. I led all marketing efforts, covering everything from customer acquisition, branding, and pricing to social, website, and creative development.
  • Totara Learning
    Independent Consultant
    Totara Learning 2016 - 2016
    Brighton, England, Gb
    Advised Totara, an open source learning tech provider, on market entry and expansion strategy into the United States as part of UCLA Anderson sourced program. Delivered expansion plan with 5-year growth models, emphasizing audience segmentation, product optimization, and customer success plans. Highlights include 150+ interviews with industry experts, competitors, and end users in the learning management space, synthesized to inform industry growth forecasts, financial analysis, product recommendations, and partnership opportunities to satisfy unmet needs in the market.
  • Harmony Project Of America
    Independent Consultant
    Harmony Project Of America 2016 - 2016
    Advised HPA and delivered a comprehensive business plan to establish 501c3 organization, which helped secure angel funding from prominent investors. Our strategic growth plan outlined establishing a service HQ, developing talent, fundraising, and scaling ops nationally to reach over 20k students in 4 years.
  • B. Riley Financial
    Vice President, Marketing
    B. Riley Financial 2014 - 2015
    Los Angeles, Ca, Us
    - Supported C-suite and department heads of expanded firm in critical change management and post-merger synergy efforts.- Managed all marketing and communications for newly public financial services company with 10 discrete business units, including launching new mutual fund, wealth management, and strategic investment business units.
  • B. Riley Financial
    Director Of Conferences & Marketing
    B. Riley Financial 2010 - 2014
    Los Angeles, Ca, Us
    - Lead for all client-facing events, from programming, budget, and sponsorships, to brand activations, contract negotiations, and vendor management.- Worked with public companies and their C-Suite/executive teams to present at company conferences, dinners, and roadshows to support institutional sales efforts for money manager clients- Managed Sugar Ray Leonard Foundation Charity Fight Night from 2010-2015, raising six figures in fundraising every year in addition to producing the event in conjunction with the annual investor conference.
  • B. Riley Financial
    Research Assistant
    B. Riley Financial 2008 - 2010
    Los Angeles, Ca, Us
    - Managed research reports and publication process, from collecting and editing to regulatory review and outlet distribution.- Overhauled research publication design and workflow processes to resolve internal publication and distribution challenges by by revamping publication design, submission, compilation, and distribution activities — reducing time to publishing by over 50%.- Significantly improved client/end-user experience of research publications, building around collected customer feedback.

Kathy Tran Skills

Marketing Project Management Event Management Marketing Strategy Entrepreneurship Email Marketing Marketing Communications Financial Analysis Social Media Web Content Management Adobe Creative Suite Social Media Marketing Strategic Planning Event Planning Corporate Finance Finance Special Events Production Production Budgeting Account Reconciliation Sponsorship Activation Vendor Management Print Production Graphic Design

Kathy Tran Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Master Of Business Administration - Mba
  • Ucla
    Ucla
    English

Frequently Asked Questions about Kathy Tran

What company does Kathy Tran work for?

Kathy Tran works for Apex Growth

What is Kathy Tran's role at the current company?

Kathy Tran's current role is All about creative strategy and customer experience 🪄.

What is Kathy Tran's email address?

Kathy Tran's email address is ku****@****ail.com

What is Kathy Tran's direct phone number?

Kathy Tran's direct phone number is +131082*****

What schools did Kathy Tran attend?

Kathy Tran attended Ucla Anderson School Of Management, Ucla.

What skills is Kathy Tran known for?

Kathy Tran has skills like Marketing, Project Management, Event Management, Marketing Strategy, Entrepreneurship, Email Marketing, Marketing Communications, Financial Analysis, Social Media, Web Content Management, Adobe Creative Suite, Social Media Marketing.

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