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Games industry leader with a proven track record of driving record growth for multiple games and companies. I’ve managed small and large teams, including multiple verticals (product, marcom, business development, game design, and community).As Head of Gaming for WWE’s highly profitable games portfolio, I oversee the portfolio’s operations and strategy including product development, business development/licensing, and marketing. During my tenure, we shipped WWE’s most profitable and resonant games.Our portfolio includes 2K’s highest grossing mobile game, SuperCard, WWE 2K’s console/ PC franchise series, Scopely’s WWE Champions, and game integrations (including Fortnite and Rocket League).I previously worked at Riot Games, where I served as a product update lead, executive coach to the founders and senior leaders, and a director on the creative operations team.At Hi-Rez Studios, I worked on multiple titles, including serving as co-executive producer of SMITE, where I led the vision, rebranding, and execution that took a lukewarm product to record profits and players (and growing). I directly managed the design team, community managers, producers, a brand director, and a handful of marketing personnel.Before the games industry, I worked at one of the world’s largest and most reputable engineering firms, Fluor, where my team won the company’s first Ragan Communication Award. Along with my publication awards, I’m a trained and award-winning speaker. -Richard Yu-
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Brand DirectorHi-Rez StudiosUnited States -
Head Of GamingWwe Jan 2020 - PresentStamford, Ct, Us -
ConsultantConsultant 2007 - PresentI’ve had the honor to work with the best and biggest brands in games, engineering, and creative-- serving in product development, PM, and brand management roles. HeyRichardYu@Gmail.com
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Co-Lead And Brand DirectorHi-Rez Studios Oct 2017 - Jan 2020Alpharetta, Ga, UsI served as the Brand Director and co-executive producer for SMITE, one of the most successful free-to-play games on Xbox, PlayStation, PC, and Nintendo Switch. Alongside the Art and Tech Director, we served and supported the 100-person development team. Every two weeks, we updated the product with new content on all platforms for players around the world.Under our leadership, we elevated SMITE to its best year in new players, profits, and game balance. We also became the first in the genre to ship on the Nintendo Switch with crossplay and account progression. I directly managed game designers, community managers, producers, a brand director, and served as the bridge between marketing and developers. My core responsibilities included creative vision, core monetization features, community management, content reviews, and team management. -
Brand & Communications LeaderRiot Games Jul 2014 - Sep 2017Los Angeles, Ca, UsI served as a brand generalist: brand lead for creative operations, product update lead for League of Legends, and a presentation coach for senior leadership. I worked on a range of initiatives including company branding, League of Legends, esports, and R&D projects.League of Legends is one of the world’s most played and watched game. In 2014 Riot Games was listed as Fortune's 100 Best Companies to Work For. The company was also Inc.’s 2016 Company of the Year. -
Marketing & CommunicationsFluor 2011 - 2014Irving, Texas, UsAt Fluor, one of the world’s largest engineering firms, our team crafted global campaigns that inspired and educated over 100K employees and contractors. From Afghanistan to Zimbabwe, we produced award-winning content that transcended cultural barriers. -
Student Director Of OrientationClemson University 2003 - 2005Clemson, Sc, UsManaged a team of 20 orientation ambassadors.
Richard Yu Skills
Richard Yu Education Details
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Clemson UniversityCommunications -
University Of South Carolina Joseph F. Rice School Of Law
Frequently Asked Questions about Richard Yu
What company does Richard Yu work for?
Richard Yu works for Hi-Rez Studios
What is Richard Yu's role at the current company?
Richard Yu's current role is Brand Director.
What is Richard Yu's email address?
Richard Yu's email address is he****@****ail.com
What schools did Richard Yu attend?
Richard Yu attended Clemson University, University Of South Carolina Joseph F. Rice School Of Law.
What skills is Richard Yu known for?
Richard Yu has skills like Public Speaking, Marketing, Leadership, Event Planning, Press Releases, Social Media, Public Relations, Organizational Development, Social Networking, Strategic Communications, Leadership Development, Editing.
Who are Richard Yu's colleagues?
Richard Yu's colleagues are Henry Wiseman, Arv Kumar, Graham Hadfield, Vincent Greene, Andrew Timm, Thunder Brush, Bobby Takei.
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