Ryan Wallace Email & Phone Number

-Web/mobile solution that empowers restaurants and consumers globally to engage, transact, and transform the restaurant shopping experience.

San Francisco Bay Area

Founded in 2015 by a team of engineers and utility infrastructure pros, InfraMappa (formerly UVARA DBA BetterGIS, Inc.) is a SaaS B2B software platform that helps owners and operators manage utility and facility infrastructure at campuses, office complexes, hospitals and medical centers, utility companies, municipalities, and more across the U.S. UVARA is the easiest-to-use GIS solution on the market today. UVARA enables you to do exactly what you need quickly and simply. • Manage the development, release and post-release iterations of UVARA, a SaaS B2B facility management software, from a proof-of-concept prototype to a fully secured cloud-based application• Perform quantitative and qualitative research through engaging directly with customers to understand user behavior, gather feedback, and validate hypotheses, which lead to the discovery of new user personas and previously unknown value propositions • Communicate feature releases to internal and external users, demonstrating the ability to break complex technical concepts into easy-to-understand stakeholder-friendly information• Create and manage backlogs, organize and use proven methods – such as RICE, MoSCoW, Value vs. Effort – to prioritize product request for users and team members• Supported marketing and sales efforts – by writing blog posts, creating videos, and creating copy for drip marketing campaigns – that increased active users nearly 300% in nine months• Implemented Agile and Scrum elements to internal processes that reduced friction and time-to-market by 20%

San Francisco Bay Area

Bow Wow Labs is on an important mission to create and curate innovative solutions to keep dogs safe, happy and healthy. We’ve mixed our dog mania with a dose of design and sprinkled some safety on top to bring you the Bully Buddy safer snacking device that reduces choking risk in dogs. A smash hit among pups and their pet parents, it's the first of many innovative products we plan on bringing to the market. Stay tuned!• Lead end-to-end development, release and post-release iterations of products aimed at the growing pet industry• Manage a cross-functional team of product designers, CAD artists, and manufacturers to develop and launch (Zero to One) the company’s patented safety device for dogs• Lead the creation of go-to-market strategy by crafting product and feature positioning to direct creative briefs with a customer-centric eye; use data from extensive product and user testing to achieve stakeholder consensus and light the path forward• Optimize each step of the customer journey – from discovery to checkout within Shopify – through qualitative and quantitative user research to facilitate continuous improvement of the e-commerce experience for our customers• Used A/B testing, heat maps, and user interviews to optimize funnel and increase store conversion rate from 2.5% to over 5% consistently• Expanded reach and reduced friction to grow both customers and revenue more than 300% year over year (Jan 2020 to Jan 2021)

San Francisco Bay Area

Provided writing, line editing, copyediting, content/media strategy, and editorial planning services for a wide variety of clients and publications. Areas of expertise include: Health & Medical, Travel, Food, Music, Sports, Profiles, & First-Person Experience Features.Past projects or clients include: • mental_floss magazine (Contributing Editor)• PGA of America (Editor & Consultant)• Healthline.com (Writer)• RollingStone.com (Writer)• John Cascarano (Book Editor -Fiction, Sheridan’s Gain)

San Francisco Bay Area

Yahoo dials up what people love most with apps and sites like Yahoo Sports, Yahoo Finance, Yahoo Fantasy, Yahoo Mail and more in the works everyday. We reach millions of people around the globe and connect advertisers with just the right audiences to help build their brands and businesses. • Managed the day-to-day editorial operations for Yahoo Health• Worked cross-functionally with marketing, sales, front page, and product teams to maximize engagement and meet revenue and traffic goals• Interfaced with product team to develop in-copy content-delivery widgets for website• Managed and edited a stable of bloggers, including Johns Hopkins doctors, seasoned medical/science writers, and top editors from major national health/wellness publications and websites• Grew page views by more than 500% over a three-year period

San Francisco Bay Area

Healthline covers all facets of physical and mental health openly and objectively because we’re here for the whole person — for your whole life. And because people come to us with unique challenges we listen closely and put empathy first across our organization. In everything from our personal perspectives to our commitment to inclusivity, you’ll see that we feel with you. We cut through the confusion with straightforward, expert-reviewed, person-first experiences — all designed to help you make the best decisions for yourself and the people you love.• Managed the complete construction (content and product) of Healthline.com, including a custom CMS• Worked closely with product managers, designers, developers, and marketing on a complete website design and build, including a custom CMS• Conceptualized and executed custom programs for a wide range of clients• Consulted on editorial projects involving Healthline Networks partners.• Led a cross-functional team (~15 people) of writers, editors, and designers

• Copy and line edited layouts during production stage and consulted editor-in-chief on in-house and AP style guides

Birmingham, Alabama Area

• Played an integral role in editing and fine-tuning story packages for Southern Living magazine, with a monthly circulation of 2.8 million subscribers and 14 million monthly readers • Ushered stories through the final production phase, with duties that include writing to fit; editing for sense and flow; ensuring quality of heads, decks, subheads, and photo captions; working closely with in-house art department to ensure images and design are consistent and cohesive with the words; and signing off on the final color proof that will be sent to the printer • Fact-checked, copyedited, and line edited feature articles • Wrote feature articles, specializing in first-person “experience” stories

Columbia, Missouri Area

• Wrote news and feature stories for Columbia Business Times, Columbia Home, and Jefferson City Home

Columbia, Missouri Area

• Managed this city arts & entertainment weekly; guided the vision and mission of the publication; approved all editorial content; supervised production process from manuscript to galleys to final press run • Conducted weekly staff meetings and managed a staff of 39 editors, writers and designers

Columbia, Missouri Area

• Developed new sections for the front-of-book, refined its mission and created a new voice and tone for the magazine; assigned stories; collaborated with designers and photographers; wrote short, effective, and engaging copy

Columbia, Missouri Area

==> Covered Columbia Public Schools for this city daily, including hard news and feature stories

Greater Nashville Area, Tn

• Assisted agent with negotiating, routing, and booking of musical tours for more than 80 prominent music artists • Scouted for new music acts to sign to artist roster• Acted as a liaison between concert promoters and artist management during contract negotiations; tracked and secured transactions from promoters

Greater Nashville Area, Tn

• Consulted business owners and their lawyers on United States copyright law as it pertains to the use of music to enhance commercial endeavors• Acted on behalf of 375,000 songwriters and covered a multi-state territory to help license businesses to legally use BMI’s catalog of 6.5 million songs.

Master Of Arts, Journalism

Activities and Societies: Teaching Assistant

Bachelor Of Business Administration

Activities and Societies: Student Advisory Board, Showcase Council (chairman), Best of the Best Showcase Producer, Student of the Year.