Scott W. Email & Phone Number

Royal Oak

Creative direction and oversight to consistently deliver high quality, life-like CGI.

Greater Detroit Area

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Farmington Hills

Responsible for the conceptualization, design, oversight, editing and implementation of digital advertising projects related to Ford. Projects including but not limited to mobile apps and mobile websites.• Ideation and collaboration with writers, web developers and account team• Presentation of concepts and comps both to external clients and internal account managers and staff• Implementation of those ideas from concept to completion• Oversee and art direct in-house photographers, CG artists and video editors• Oversee and art direct videoshoots, photoshoots and photo-retouching

Dearborn, Mi

Directed and managed a team of talented art directors and writers responsible for enhancements and yearly updates to all vehicle feature content on ford.com, lincoln.com as well as build & price. The result provided the shopper with more, increasingly fresh and up-to-date content, resulting in a richer and immersive user experience.• Ideation and collaboration with entire team including strategy, design, engineering, account management• Presentation of concepts and comps both to external clients and internal account managers and staff• Oversight and implementation of those ideas from concept to completion• Oversee and direct art directors and contractors, copywriters, information architects and engineers• Oversee and ensure Ford and Licoln brand integrity, consistency and quality on all projects• Implement standards and best practices for digital team

Ann Arbor, Mi

Responsible for the conceptualization, design, oversight, editing and implementation of all projects. Clients including GM, Trugreen, UL + Choctaw Nation. Projects including but not limited to new business pitches, project planning, online advertising and websites.• Ideation and collaboration with entire team including strategy, design, engineering, account management• Presentation of concepts and comps both to external clients and internal account managers and staff• Oversight and implementation of those ideas from concept to completion• Oversee and art direct junior designers, illustrators, engineers and animators• Oversee and ensure clients brand integrity, consistency and quality on all projects• Implement standards and best practices for design and engineering team

Ann Arbor, Mi

Responsible for the conceptualization, design, oversight, editing and implementation of digital advertising projects related to John Frieda, Jergens, Nustep and the College for Creative Studies. Projects including but not limited to new business pitches, project planning, and websites.• Ideation and collaboration with writers, information architects and web engineers• Presentation of concepts and comps both to external clients and internal account managers and staff• Implementation of those ideas from concept to completion• Oversee and art direct junior designers and animators

Bloomfield Hills, Mi

Responsible for the conceptualization, story development, design, oversight, editing and implementation of digital advertising campaigns related to the Dodge brand and the College for Creative Studies. Projects including but not limited to websites, social media sites, new business pitches and on-line advertising.• Ideation and collaboration with other designers, experience architects and web engineers• Presentation of concepts and prototypes both to external clients and internal account managers and staff• Implementation of those ideas from concept to completion• Oversee and art direct junior designers and animators• Select and manage photographers, digital animators and retouchers• Oversee and art direct videoshoots, photoshoots and photo-retouching

Novi, Mi

Detroit, Mi

Responsible for the conceptualization, design, oversight, editing and implementation of all college marketing materials. Maintained and implemented consistent corporate branding strategy. Projects including but not limited to brochures, catalogs, posters, ads, signage, invitations, commercials and a wide variety of print and other support materials for college admissions and event fund raisers.• Managed projects and provided design consultation and expertise to staff and faculty• Directed and mentored assistant and student designers• Selected and managed printers and vendors, specing jobs and requesting bids• Oversaw and directed photoshoots and photo-retouching• Proficiency with InDesign, Illustrator, Photoshop and Acrobat

Southfield, Mi

Responsible for the conceptualization, design, editing and implementation of all agency collateral materials for a wide variety of clients including HGTV, DIY Network, UPS Store, Owens Corning, La-Z-Boy, Carpet One, Six Flags, Serta and Circuit City. Projects including but not limited to brochures, posters, catalogs, point of sale, signage, webpages, invitations and identity. Responsible to assist Creative Director and lead other designers on projects.• Managed projects and provided design consultation and expertise to account management staff and clients• Oversaw and directed photoshoots, photo-retouching and press checks• Proficiency with InDesign, QuarkXPress, Illustrator, Photoshop and Acrobat

Southfield, Mi

Responsible for the conceptualization, design, editing and implementation of human resource communication materials including brochures, identity, web pages and proposals. Clients included General Motors, Delphi, Ford Motor Company, Visteon and Yellow Freight.• Managed clients and vendors and provided design consultation and expertise to clients and staff• Resource as Macintosh support including trouble-shooting, software installation, research and recommendation of software and hardware• Proficiency with QuarkXPress, Illustrator, Photoshop and Acrobat

Dexter, Mi