Helping to develop the next generation of human-centered problem solvers as an instructor with the Siebel Center for Design at the University Of Illinois. Teaching a variety of courses covering Design Thinking, human-centered design and innovation.

I serve as a principal product designer for a UX consultancy I founded in 2010, primarily working with early stage startups and small to medium sized businesses. I function both upstream and downstream for my clients, offering UX research, strategy, information architecture through UI design systems.From a Great Height enables me to be challenged by new verticals and help startups leverage UX and human-centered design to achieve differentiation and the traction they seek.

Helping drive a healthcare organization transformation to be customer-centric by establishing processes and methods that bring our users into our design. Establishing internal human-centered design training programs to better democratize design and help our teams form a shared understanding about design and our users. Building new revenue channels from research insights and rigorous testing efforts.

Led UX for a team reinventing the patient experience for prescriptions and general health.

Helping lead and develop the UX practice in Chicago across multiple client partners.

Leading user experience for a major product at Allstate, and serving as a single point of contact and partner with business teams to drive a significant improvement in UX and business results.» Led development of a holistic UX strategy to provide the team with a clear and actionable vision for improving the end user experience» Drove a mobile-first approach to UX improvement, leading to a 60% lift in NPS score and metrics examining intent to purchase and trust» Collaborated with UX Research team to pilot UX KPI approach to help Allstate organization effectively measure new UX solutions» Leading organization-wide implementation of LUMA Human-Centered design methodology via teaching cross-capability cohorts

Helping an aspiring independent agency reach new levels by guiding a young creative team in Chicago, driving processes, building strong values, philosophies and a shared vision.

Serving as a digital marketing subject matter expert for the Epsilon/Ryan Partnership Chicago office and providing digital thought leadership, strategy and education internally and with our clients. Overseeing all facets of Ryan's digital marketing, working closely with the account, creative, planning and technical teams to plan, develop and execute top notch digital marketing solutions that help solve business and human problems.

Partnering with the smart people at Siberia, I pitched and won the redevelopment and deployment of a new business model for Best Movies By Farr, the leading provider of deep film experiences.Driving the digital and content strategy behind the brand's new direction, I also moved to leading a small team in developing the daily content creation process, helping BMBF create unique content daily with limited resources, along with key social strategies to help the brand activate its foundation.

Led a long-term engagement discipline, crafting branded experiences, each delivering real value to people, and each deriving critical data insights and ROI to deliver value back to my clients.Also leading integrated solutions across 5 large brands, helping drive holistic stories and experiences from television to web to mobile. Overseeing 8-10 creatives and helping instill a maker culture to produce ideas people will love and use.

Crafting unique, channel-agnostic and measurable experiences driving to retail and beyond, pulling from a digitally-driven mindset and utilitarian sensibility.

Lead the entire creative output of the agency, including overseeing end to end solutions, from concept to production. Developed the creative culture at pixel, helping to attract talent to expand our services and quality.

Was the lead designer on multiple accounts, including Best Buy, KitchenAid, and others, creating design concepts for display advertising, rich media, brand experiences, and video-based content to help our brands engage consumers.

Freelance graphic design and web production work for a variety of clients, including entire website builds, flash experiences, print elements, and kiosk design.

Started as a flash designer in the OgilvyOne digital production studio, developing concepts for flash display advertising, websites, and other rich media. This base in how digital experiences are made has really help drive ideas that start as not only feasible, but feasible within time and budget. Not only that, but ways to go beyond the feasible to create truly amazing digital experiences.