Héctor Z. Email & Phone Number

Barcelona, Ct, Es

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Specializing in leveraging consumer intelligence research to transform data into actionable insights that drive strategic decision-making.Key Responsibilities:•Data analyses to produce recurrent and real-time reports on brand reputation, campaign performance, competitive landscape, consumer insights, and industry trends.•Developing and maintaining dynamic dashboards and reporting tools for continuous monitoring and analysis.•Collaborated closely with team leaders to understand data needs, delivering actionable insights and fostering strong professional relationships.Industries Served: • Pharmaceuticals • Automotive • Beauty & Fashion • Tourism & LeisureTools and Technologies: • Social Listening Platforms: Talkwalker, Brandwatch, Meltwater, Radarly • Data Analytics and ETL Tools: Power BI, Excel, Python (primarily Pandas and NLP libraries)

Barcelona, Catalonia, Spain

-In charge of carrying out research on consumer behavior in the digital market through social listening.-I have gained valuable knowledge in various industries such as beauty, energy, transportation/mobility, and tourism.-I have designed custom dashboards with key metrics and KPIs tailored to the client needs, and provided written reports and presentations to deliver valuable insights.-I regularly perform data extraction, transformation and visualization through platforms such as Brandwatch, Netbase, SimilarWeb.-Building strong customer relationships is a priority, and I have worked successfully with various teams/divisions, including communication, corporate, and marketing departments.-My focus areas include trend analysis, brand reputation studies and consumer behavior insights.