Heather Carlson Email & Phone Number

Nearly two decades of professional experience in media relations, strategic communications, non-profit management, and marketing. Currently, oversee a 25-member comms team of public relations and advertising professionals.• Extensive experience coordinating and executing PR campaigns: writing, editing, and pitching press materials (news releases, talking points, quotes, etc.) to specially curated media lists or exclusive contacts; networking with news media; securing interviews and quality media coverage; brand management and crisis communications; managing media tours and social media outreach; using AI and other emerging technologies to scale media exposure and track/evaluate the success of campaigns and ROI.• 15+ years in project and people management: hiring and growing staff; creating, re-structuring, and growing teams and processes; developing SharePoint, Salesforce, Asana, and other organizational and training systems and corresponding SOPs from the ground up; pitching ideas and coordinating cross-department projects with C-suite and other staff. Skilled in change management, evaluating existing structures and processes, and implementing new procedures to improve performance, outcomes, and team morale.• 10+ years in advertising, media buys, budget planning, ad creation, and ROAS evaluation: managing budgets and the negotiation of millions of dollars of free and discounted advertising and PSA placement annually while overseeing teams of talented media buyers and advertising strategists. Project management on the creative side, coordinating the creation of quality, award-winning ads and PSAs across org and with external companies and talent to enact positive, measurable change.

Listed skills include Pediatrics, Cochlear Implants, Medical Devices, Healthcare, and 64 others.

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  Senior Director Of Media Relations

  Peta

  Des Moines, Ia, Us