Heidi Falter Email & Phone Number

Millersville, Maryland

United States

Develops and implements strategic marketing and communication plans aligned with The Center's mission.Oversee internal communications for a team of 300+, including organizing staff meetings, crafting weekly update emails, and managing our internal and external websites.Administer and update The Center's WordPress websites, ensuring content is current and engaging.Create and manage content calendars for all social media platforms using HubSpot.Boosted social media engagement by 40% through targeted audience growth and compelling storytelling.Manage relationships with vendors involved in printing, marketing, and fundraising initiatives.Plan and execute fundraising events, collaborating with donors to support The Center’s mission.Drive community engagement by designing and promoting impactful service activities that reflect the organization's values.

Baltimore, Maryland, United States

Baltimore, Maryland Area

• Guides businesses to build strategies to grow. Using a variety of strategies and attention to trends as well as best practices. • Grows brands via the channels that best suit their goals. As a professional designer I create materials tailored to their brand.• Services include fundraising, design, marketing, public relations, advertising and social media.

Glen Burnie, Maryland

• Led overall marketing strategy and advertising decisions for the global leader in hydraulic equipment and systems to continually develop and refine the company’s brand.• Created targeted emails, social media and promotional materials within corporate standards to increase brand identity and lead conversion.• Coordinated and collaborated with Holmatro marketing department in the Netherlands to uncover market trends, incorporating creative marketing initiatives in North America• Created and managed a $300,000 marketing budget.• Collaborated with dealer network of 70 dealers to manage flow of marketing and reinforce corporate messaging.• Planned, managed and evaluated appearances at 6 trade shows each year, generating 25% more leads for the company while remaining maintaining a budget.

Baltimore, Maryland Area

• Built innovative messaging and branding to align with mission and values of an international not-for-profit providing opportunities for people with disabilities.• Managed social media channels, which included writing copy, analyzing data and advertising. resulting in brand’s reach by 25%.• Managed website rebranding and oversaw digital launch, resulting in an 75% increase in online traffic.• Implemented communications ambassadors programs between five subsidiaries in several states and companies to support strategic initiatives.• Coordinated planning for three major fundraising events yearly with a budget of $250,000, organizing event volunteers and managing vendor negotiations.

Baltimore, Maryland Area

• Marketed and promoted the Yelp brand at 30 community events each year, exceeding nationwide goals for the brand.• Co-managed Twitter and Facebook pages and grew audiences by 10% and 15%, respectively, over three years.• Created and organized Yelp events within the community to communicate brand messaging to a wider audience.

Baltimore, Maryland Area

• Created publication proceedings in digital format using CSS and HTML• Managed stages of the research submittal process with 100 authors to ensure accuracy• Implemented creative marketing strategies for a nonprofit to offset funding

Bachelor'S Degree, Graphic Communications

Associates Degree, Graphic Design

Active in student chapter of AIGA. Gained funds for the organization by holding fundraisers and events. Additionally editor for student.

Associates, Graphic Design

Activities and Societies: AIGA2005-2006, Graphic Design Major (64 credits earned)

Education record

2003-2004, Media Arts Major (21 credits earned) .