Hans J. L. Fredsted Email & Phone Number

Zurich, Switzerland

Cham, Ch

Zug, Zg, Ch

Key achievementsBusiness Analysis – undertook analysis of central and northern European market and identifiedsignificant growth opportunities within the leisure industryBusiness Strategy - central and northern European go to market strategy and plan developedand implementedCreating New Business – strategic partnerships with Airline, Travel Agencies/Online Travel Agencies and Tour Operator in Northern and Central Europe

Key achievementsBusiness Analysis – undertook analysis of European IT/BPM/Consultancy market and identifiedsignificant growth opportunities in new markets and niche segmentsBusiness Strategy - European strategy and business / marketing plan developed andimplemented successfully, revenue growth of more than 10% year on yearFront office - set up a new sales, marketing and product pre-sales organisation in EuropeCreating New Business (consultancy and soft ware) - growing pipeline with morethan100% year on year, winning twenty-one new LE and ME customers for Wendia in Europe Key Account Management - strategy and plan successfully delivered which resulted in a pricepremium and an increase of license and consulting sales Consultancy – delivery of strategy development, growth, lean, business model (Front or BackOffice), change management, process management and ERP-IT projectsProduct Launch - launch and successful sale of new ERP – BPM software (.Net)Marketing Strategy - developed and delivered new marketing and brand strategy including newvisual identity, e-communication, e–social, e-campaign, seo and lead generation platformPartner Development - new partner framework developed and implemented and expansion ofnetwork across Europe including a marketing toolbox developed and delivered for vertical and horizontal partners

Key achievementsIndentifying growth markets and built up profitable relationships with key playersUnique business, investment model and price premium accepted by the shopping centre industry internationallyBuild up and maintained strong and profitable management of relationships with global key accountsFast penetration of the market to become the global market leader in sales of niche leisure concepts to the shopping centre industry with a sales value of € 40m.Developed and executed unique brand and marketing concepts in all medias and channelsHighly successful brand exposure won via digital and other media platformsDevelopment and implementation of fully integrated IT system for all operational businesses across EMEA (ERP, CRM and POS)International operations framework and governance set up and managed effectively with the result of operating high growth year on yearBusiness won European Entrepreneurial AwardSet up joint venture with one of Europe’s leading retailers

London, England, Gb

Key achievementsDeveloped successful business entry models to consumer markets Developed new consumer businesses such as e-home, heating, HVAC (*heating, ventilation, air-condition and climate control) and renewable homeDeveloped robust entry strategy, business model and marketing plan for HVAC in Germany, Turkey, Greece and United States of AmericaProject management of development and implementation of ERP, CRM and Service Management IT System in Germany, Turkey, Greece and United States of AmericaAcquired and oversaw operation of new HVAC businesses in continental Europe, and United States of America Developed and successfully implemented new unique marketing and brand concepts

London, England, Gb

Key achievementsDeveloped business entry models to gas and power markets internationallyResearched opportunities for JVs and acquisitionsStrategy development, business model, business modeling and business plan for JV opportunitiesResponsible for all aspects of forming the JV framework with large utility company Project mange due dillegence of JVSuccessfully management of key stakeholders Sold concept to committee of managing directors

London, England, Gb

Key achievementsBuilt and gained acceptance of pan-European business strategy, marketing and brand planSuccessfully created and gained acceptance of new brand and visual identity for Shell in EuropeAnalyses of European fuel, diesel, lubricants and renewable market that identified significant and unique growth and lean opportunitiesProject manage and development of new fuel tiers sold for premium price in the market. Project included new IT development for production, logistics and transportDeveloped and implemented franchise model for oil products and utility service resellers across EuropeEffective Key Account Management program resulted in an increase of profit through branded resellersDevelop and implement new utility services across the European businessesLean management strategy for distribution, logistics, customer services, IT/SAP, CRM, *OVC, *OTC, point of sale and depots successfully developed and delivered (*on van computing and on truck computing).Developed and implemented renewable energy and service offering Arranged powerful new OEM agreements across Europe

London, England, Gb

Key achievementsProject manage and implementation of new franchise model for heating, ventilation, air conditioning and climate control business (HVAC)Built new marketing, branding strategy and offering along with customer value proposition for utilitiesSuccessful project managed the development and delivery of IT in-vehicle computing system to streamline operations and generate improved efficiency of delivery, quality and control Developed and implemented new price management strategyCreated new robust procurement initiative savings on purchase prices

London, England, Gb

Key achievementsSuccessful development and delivery of sales and marketing campaigns for oil, pesticides, seed and other farming products Became market leader for selling pesticides to the farming industry within the region and implemented customer loyalty schemeProject managed and set up seed production contracts including new trials by selected producersCooperation with Shell chemicals and Shell farm concerning local trials and launch of new seed and chemical products by selected producersSet up customer 24 hour national call centreDeveloped and implemented IT on-truck computing system to streamline ordering and delivery

London, England, Gb

Key achievementsSignificant increase of sales team performanceExceeded sales targets year on year Cooperation with Shell chemicals and Shell farm concerning trials and introduction of new products to the marketProject managed selection, set up of seed contracts with producers Part take in development of soft ware programs for pesticide crop protection and fodder plansProject manage development and delivery of CRM system

London, England, Gb

Key achievementsSuccessful execution of sales campaigns Exceeded sales targets in all product areasProject managed selection, set up of seed contracts with producersDevelopment and set up of new telemarketing IT system and program

Master & Bsc, Business Management, Finance And Economics

Education record