Led a team of Account Managers responsible for the day-to-day management of the delivery, strategy, production and execution of digital promotional campaigns.• Partnered with pharmaceutical clients to understand their business strategies and objectives.• Collaborated with client services and sales leadership to drive revenue, mitigate revenue risks and strategize revenue alternatives.• Served as the first point of escalation for assigned business, helping to triage issues, generate solutions and provide internal visibility to upper management as needed.

Managed, renewed and grew 45 medium and large Professional Services clients, representing $2.9 million in annual revenue.• Consistently delivered at or above goal performance.• Executed a consultative sales approach to align client issues and needs with Definitive Healthcare’s solutions.• Engaged with decision making hierarchy from senior executives, end users, legal and procurement to develop new opportunities and close deals.• Successfully negotiated and closed upsells, renewals, and multi-year contracts.

Generated new business and revenue opportunities through corporate and medical outreach.• Expanded the medical and corporate referral business by introducing new tools, marketing resources and best practice initiatives to support New Balance retail and account managers in the field. • Spearheaded a new initiative to leverage untapped operational capabilities at New Balance to deliver premium products to corporate clients resulting in a new B2B revenue stream and an expanded customer base.• Cultivated new strategic partnership to expand non-traditional distribution channels.• Proposed, led and contributed to the launch of a new corporate market opportunity resulting in 3rd party reseller partnership.• Created brand awareness and increased sales by participating in national and local fitness, corporate wellness and medical tradeshows.

Oversaw and provided overall strategic plan for endurance-related events, generated 80% of the division’s overall revenue. Programs included Run for Research at the Boston Marathon®, Falmouth Road Race and Chilly Half Marathon.• Grew Run for Research program by 15% in revenue in first year of leadership, highest grossing event for the organization since the program started 25 years ago.• Developed and grew corporate partnerships with key pharmaceutical and healthcare-related companies and identified new areas of growth in collaboration with the Executive Director and advisory council.• Managed $1 million(M) budget, one direct report and volunteers as needed to deliver flawless execution of New England fundraising events.• Planned endurance related events from start to finish, including logistics, marketing and registration. • Created and developed a successful 25th Year Anniversary Program for Run for Research, including a celebratory dinner featuring top government officials and local media in attendance.

Responsible for establishing CME business opportunities with pharmaceutical and device companies.• Generated over $1 million in revenue annually by developing relationships with medical education communication companies and strategizing on how to collaborate on CME educational initiatives.• Redefined and revamped company’s strategy to ensure client revenues and strategies were met during a time of changing regulation and evolving client perspective on continuing medical education priorities.

Responsible for maintaining and growing $1M to $15M business relationships with pharmaceutical clients supporting our educational meetings and driving collaborative relationships with educational partners.• Managed and motivated a team of four account service professionals.• Established roles, responsibilities, and tactics for the team to ensure effective account management and group operations.• Built support systems and procedures to improve internal efficiencies and client experiences.• Analyzed each client’s approved drug pipeline portfolio and leverage that information into the account management strategy and sales planning process.• Identified and communicated pharmaceutical and education partner strategies back to M/C Product Management team to help shape new product launches and refine existing products.• Maintained several key client accounts in order to keep a pulse on the pharmaceutical industry and its ever changing CME guidelines and requirements.• Cultivated additional incremental sales opportunities for existing clients.

Prepared and submitted grant/contract paperwork compliant with ACCME guidelines.• Worked closely with M/C’s educational product sales force and pharmaceutical client base to manage the deliverables that were funded in each supported grant. • Coordinated with marketing to develop effective post show reports and outcomes reporting in order to deliver to clients.• Acted as the “hub” for all internal and external communication between our clients and various internal constituents in order to manage all processes and expectations.• Handled financial matters on each account.

Led all aspects of client relationship management for this early stage Application Service Provider delivering Web-based enterprise software to associations and trade show organizations.• Directed multi-disciplined team of internal resources (engineering, sales and marketing) and external vendors to meet client expectations and deadlines.• Contributed to sales development process by upselling services, conducting product demonstrations and participating in sales strategy meetings to ensure new products/product enhancements accurately reflected customer/market requirements.

Directed a variety of marketing and business development initiatives for this leading provider of health care educational conferences, seminars and pharmaceutical-sponsored CME programs resulting in $1.6 million in revenue.• Implemented strategic marketing campaigns for direct-to-consumer promotional events at PGA/Senior PGA Tours and Championship Auto Racing Teams events. • Initiated new strategic partnerships/trade relationships with health care publications and medical associations generating a 25% decrease in direct costs.• Maintained budgets, generated marketing reports and managed vendor relationships.• Coordinated graphics department for production of promotional marketing materials.

Developed curriculum and coordinated production of nine national educational programs which generated over $500,000 in revenue.• Hired, negotiated honoraria/fees and coordinated appearances of nationally-renowned speaking faculty.• Developed regional and national physician marketing plans, selected key physicians for continuing education projects, and interfaced with pharmaceutical company sponsors for research-driven products.• Led daily telephone strategy and research meetings with physician leaders in neonatology, oncology, pediatrics and other specialties.

Developed leading edge educational curriculum to support this high profile industry event.• Responsibilities for all day-to-day development activities including topic and conference development; speaker selection and recruitment; marketing strategy development; budgeting; deadline management; sponsorship sales and on-site management.

• Presented and implemented medical consulting programs for clients nationwide. • Directed new business development and liaison between physician consultants and clients.

• Assisted in recruitment, training and placement of physician consultants.

• Successfully marketed and sold long distance services to small and mid-size companies utilizing cold calling, referrals and database leads to consistently meet and exceed monthly sales quotas.

• Forecasted cash availability and monitored securities settlements for $1 billion mutual fund.