Haleigh Garrett, M.Ed., M.A. Email & Phone Number

Edmond, Oklahoma, United States

• Draft and edit internal and external communications including but not limited to letters to the editors, bi-weekly internal and external newsletters, annual reports, and brochures. Provide research, writing, and copy editing for all externally-facing media and publications for development, health care services, and public affairs/organizing matters. Assist in providing strategy for litigation and crisis communications. • Draft press releases, press statements, op-eds, and media advisories. Field media inquiries, coordinate interviews for PPGP staff, draft talking points, and provide media training and interview preparation as needed. Maintain a media relations contact database and prepare significant media clip collections. • Develop and coordinate paid print, digital, and social media marketing and media-related campaigns for the affiliate, ensuring strategy for content, branding, and voice across all print and digital platforms. Coordinate, collate, and utilize various sources of health care, demographic, and market data and metrics to inform strategy and report on impact and effectiveness of various paid campaigns. • Manage and create content for ten+ social media platforms, c3/c4 email campaigns, c3/c4 English and Spanish websites, set up landing pages for fundraising or public policy activations, and manage paid social media campaigns. Achieved a total 1,509% increase in Instagram followers and a 709% increase in Facebook followers. Enhanced reach by 2,116% on Facebook and 1,504% on Instagram, and impressions on Twitter by 39.64m% through targeted content strategies, data-driven optimizations, and active community engagement.• Track, analyze, and report on the effectiveness of email and social media campaigns, implement A/B email tests, develop and test strategies to increase response rates, and monitor benchmarks for measuring campaign impact. Additional duties not listed due to character length restraints.

Oklahoma City, Oklahoma, United States Remote

• Leading strategy for content, branding, and voice implementation and amplification across Planned Parenthood Great Plains and Planned Parenthood Great Plains Votes digital communication channels.• Drafting internal communications, including a bi-weekly staff newsletter, and launching emails to supporters, setting up fundraising and public policy landing pages.• Conducting A/B tests for emails and ads, analyzed performance, and adjusted content and strategies accordingly.• Successfully field media inquiries and coordinate press interviews, statements, and releases.• Manages and oversees multiple marketing projects and deliverables, working directly with integrated teams to ensure projects are delivered on time and within budget.• Collaborates with coalition and community partners on communications around legislative and policy goals.• Maintains PPGP’s English and Spanish websites, as well as PPFA-owned pages for health care content and new end-user tools. Field website update requests from staff and follow PPFA/AF campaign schedule and best practices for web content.• Craft and launch emails to PPGP and PPGPV’s supporters. Build and maintain supporter lists, create and manage landing pages, forms, and other campaign-driven activation tools.• Assisting affiliate staff with data management and serving as an EveryAction affiliate leader, coordinating with our federations online team.• Developing and maintaining an in-depth knowledge of Planned Parenthood’s mission, programs, services, and public affairs issues.• Assisting in administrative duties as required, including data gathering and generating reports and keeping the online digital media asset library up-to-date.

Edmond, Oklahoma, United States

• Crafted messaging that engaged targeted audiences for their clients and their own internal marketing efforts. Worked closely with the web and digital marketing teams to ensure that content is precise and consistent in tone.• Conducted research for presentations, proposals, and marketing campaigns.• Managed paid social media & search campaigns.• Wrote content for various platforms and/or media.• Assisted with website content management.• Monitored budgets and campaign spends.• Communicated with clients.• Managed timeline and schedules of digital projects.• Worked with graphic designers for marketing campaign deliverables.• Created social media posts for clients and internal marketing efforts.• Drafted and prepped email marketing campaigns.

Oklahoma City, Oklahoma, United States

Working with leadership and external guests in a digital environment to deliver consistent and effective messaging with the overall goal of enhancing the corporate image and promoting Xpress Wellness services.Promoting products, services and content over webchat features, in a way that is consistent with an organization's brand and online strategy.Scheduling online posts using multiple platforms.Developing new digital engagement strategies and campaigns.Collaborating with coworkers to ensure branding is consistent.Help develop strategies for current and existing products, launches, promotions, and corporate culture events.Manage communications for events.Manages special projects and duties as assigned.

Oklahoma City, Oklahoma, United States

As a marketing and communications specialist for Planned Parenthood Great Plains, I was responsible for:-Writing copy for and building supporter emails - Crafting social media content for PPGP accounts and endorsed candidates-Crisis communications-Creating marketing campaign materials-Collaborating with the team to address and respond to media requests-Setting up and managing Cision media monitoring platform-Sending weekly pitches to at least one reporter for our proactive brand image campaign-Creating weekly roundup newsletters for senior leadership and public affairs staff to track narratives and alert PPGP staff to opportunities-Launching patient supporter advertising and awareness-Collaborating on rolling out new telehealth services across all digital platforms.-Campaigns for Health Services-Drafting website, email, social media, marketing material, and ad copy-Crafting media pitch plan and executing pitch-Supporting the development of PPGP's public relations-Supporting the implementation of PPGP’s strategic plan and report communications and marketing activities-Developing and maintaining an in-depth knowledge of Planned Parenthood’s mission, programs, and services, and public affairs issues-Assisting in administrative duties as required, including data gathering and generating reports-Assisting with strategy for content, branding, and voice across PPGP's digital communications-Assisting with strategy development to drive relevant traffic to PPGP’s digital, social, and web properties-Tracking and analyzing digital and social media campaigns to extract insights and develop actionable changes to improve performance-Stayed up-to-date with digital marketing trends and potential new channels, helping the team to launch advertising on new platforms

Oklahoma City, Oklahoma Area

As a marketing and communications intern for Planned Parenthood Great Plains, I was responsible for:-Social media content creation-Digital strategy-Crisis communications-Launching and managing Instagram for affiliate-Supporting the development of PPGP's public relations-Tracking analytics

Master Of Arts - Ma, Strategic Communications And Digital Strategy, 4.0

Masters, Adult Education

Bachelor Of Arts - Ba, Strategic Communications/Public Relations

Activities and Societies: Public Relations Student Society of America, and Pre-Law SocietyMinor: Criminal Justice