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✔ Responsible for Opgal’s online marketing end-to-end, including web development, LeadGen strategies and executing a GTM strategy.✔ Development of an SEO strategy.✔ Increase brand awareness through value content and social channels.✔ Managed the new website design and implementation – increased website traffic by 67% over 24 months resulting in an increase in leads.✔ Deliver presentations and webinars, to stakeholders internal and external, technical, and lay.✔ Collaborating with product management to increase the user experience of the products improving customer experience, including demo and technical video creation, data sheets and quick start guides.

✔ Responsible for worldwide pre-sale and post-sale technical support of Opgal's Security and Safety thermal imaging product range. Remote and onsite support worldwide for projects including borders, perimeters, airports, seaports, railroads, critical infrastructure, oil & gas, and fire detection. Directly supporting a sales pipeline of US$25m.✔ Managing sales for several European territories and online sales channels of the Therm-App mobile thermal imager (including Amazon).✔ An expert in Opgal’s Fire Detection solution, directly supporting sales, technical requirements, and integration of the product.✔ Advising customers on site design solutions for both perimeter protection and risk mitigation.✔ Communicating the marketing requirements of the business unit to the marketing division and providing support in delivering marketing collateral.✔ Managing the integration of Opgal cameras and systems with third-party software, analytics, and hardware, with the goal of promoting fully integrated solutions to our customers.✔ Involved in the planning, setup and organization of exhibitions and conferences. Including onsite support, both technical and pre-sales.✔ Active support of product development and working to increase the user experience of the products from a customer’s perspective. Working with the R&D team to ensure customers’ expectations are considered as part of the requirements.✔ Award for Outstanding Work in 2015.

Responsible for International Marketing, Business Development and Sales.✔ Development and Implementation of a Marketing and CRM Strategy✔ Market Segmentation (Aerospace, Defense, UAV)✔ Developing markets in the USA, Europe, India, Italy, Singapore and South Korea✔ Significantly Increased the number of RFI and RFQ requests✔ Exhibiting in Paris, Singapore and various local expos.✔ Developed contacts in the Italian Aerospace Industries and undertook a trip with senior buyers; resulted in 5 RFQ's and further purchases from a new customer.✔ Visits to India Defense Industries (DRDO Labs).✔ Brought potential customers such as Lockheed Martin (F-35 team) and TATA Power to MTC’s facility.✔ New product promotion resulted in an RFQ from an Indian Defense Organization.✔ Experience working with סיב"ט (Israeli MoD), אפ"י (DECA), רשפ"ת (ICA), מכון היצוא (Israel Export Institute) and מתימו"פ (Israel Industry Center for R&D).

A complete visual directory of products and services in Israel for new immigrants and the Anglo community.● Planned and Designed the Initial Web Site● Managed the Development of the Web Platform

● Recent work undertaken includes a website for a financial services company in Singapore, a website audit for a community website in the UK and the installation of website analytics. Also implemented email marketing software and developed an email strategy for a non-profit.● Services available are Strategic Marketing, Internet Marketing, Website Consultancy, Search Engine Optimisation (SEO), PPC / Google Adwords, Google Analytics, Web Usability, Electronic Signature Implemetation and Intranets / Extranets.● Branding for Laharim, a non-profit.

● Managed an initiative to improve internal comms, collaboration, knowledge management and the automation of employee processes through a permissions-based intranet system. Oversaw a procurement process, including a vendor selection for a global intranet platform. The intranet was deployed across 14 locations worldwide. Internal buy-in was achieved through training and engagement with content. Document management system functionality enabled version control and accountability. Developed a wiki comprising all internal documentation, simplifying search and updates to content. Led the development of secure extranet areas permitting external collaboration and providing relevant information to our clients through news feeds. Integrated new client forms in a secure environment with internal CRM processes. Automated 25 cross-departmental processes for the purpose of streamlining reporting, reducing duplication across departments and increasing efficiencies.● Proactively identified an implementation opportunity attached to new electronic signature technology. Shaped a project to rollout the tool across EMEA and forecasted benefits including significant cost reduction opportunities, operational efficiencies and contract visibility. Once buy-in was achieved from executives, project managed the entire life-cycle to completion, controlling budgets, risks and issues. The project delivered within budget and on-time. Benefits included contract audit trails, repository of contract templates and a workflow for the distribution of contracts to clients externally.● Drawing on skills obtained from a Diploma in Digital Marketing, oversaw the procurement of an email marketing solution. Ensured compliance with all applicable legislation governing email list permissions, customer data management and website opt-ins. This successful project delivered the ability to track the success of email campaigns, offering metrics vastly in excess of those previously available.

● Responsible for the new company website, worked closely with the web developers on the information architecture and design. Implemented Google Analytics allowing Albany to track visits from organic listings, pay-per-click advertising and clickthroughs from direct marketing campaigns. Made use of forms to catch user data for subsequent targeted marketing purposes. Developed a CSR area on the website.● Created microsites for our clients containing the programme information and necessary forms which fed the information directly to the relevant team member. The microsites were a huge success and were highly praised by clients.● Experimented with innovative marketing channels such as Cognac’s “big picture”.● Consolidated Albany’s sub-brands into one global brand, delivering a common identity across all international offices, thereby maximising recognisability and Albany brand equity.● Managed the acquisition of domain names to protect business interests.● Managed the update of all company collateral from Word format to writeable PDF, ensuring contracts and other documents were not easily editable by external parties. Assisted in creating new corporate brochures.● Optimised the pay-per-click campaign on the Google Adwords platform aligning keywords, site content and metadata. Continued to tweak the campaign to ensure a greater clickthrough rate at a lower cost-per-click. Reduced the annual spend of US$40,000 down to US$10,000.● Leveraged emerging social marketing tools, including Facebook and Twitter to deliver low cost targeted traffic to the Albany site and developed a Google Alerts toolkit for online reputation management.● Worked to create banner adverts on job sites promoting our solutions. Helped design adverts for our US, Netherlands and Asia regions.

● Founded Mantra (formerly Belgravia Travel) to offer business travel services to the recruitment industry, specialising in complex tailored itineraries.● Responsible for day-to-day operations, business development, marketing and client relations. Owned the business P&L. Undertook line management for 3 permanent resources in addition to outsourced suppliers.● Experience gained in entrepreneurship and business administration. The venture turned over $325k in its first year, $1.35m in year two and turned a profit by year four.● In year three undertook a programme to offshoring the reservations operation to South Africa, developing international cross-cultural management experience. The fulfilment of ticketing was outsourced to partner companies in the UK and South Africa, enabling Mantra to reduce internal staffing demand, offer competitive fares and overall reduce operational costs.● Successfully managed a rebrand from Belgravia Travel to Mantra with the objective of moving away from a high-class leisure brand to a managed business travel brand. Managed the development of a new website to compliment the brand and incorporated third party services through APIs to increase revenue through commissions.● Contracted with a third party provider of business travel payment solutions to offer innovative credit facilities and travel spend management tools. This solution also mitigated the risk of Mantra providing credit direct to clients.● Undertook a high profile campaign that successfully affected a u-turn by Mantra’s banking facility not to offer PDQ credit card facilities.● Achieved media coverage in Cosmo Brides and was listed in the Business Travel World’s, Leading TMCs Supplement in 2005.● Managed a $1.6m travel account for Gizmondo.