Heather Granader Email & Phone Number

-Oversee social media presence for four brands, managing both paid and organic strategies. Responsibilities include generating creative content ideas, tracking industry trends, and implementing impactful, data-driven approaches that drive engagement and brand growth.-Design social media assets that align with brand guidelines, adding value to the audience and creating a cohesive brand experience. -Responsible for copywriting and producing fresh, relevant content that resonates with followers.-Utilize analytics to assess campaign performance, refine strategies, and make data-informed decisions. Focus on optimizing engagement and reach through continuous monitoring, insights, and trend analysis.

-Strategically drive organic content and manage end-to-end process, including asset design, copywriting, and overall content strategy.-Align social media strategy with business’ overall marketing goals to drive brand awareness and increased event and class attendance.-Initiate, execute and manage innovative campaigns, resulting in a remarkable 3,000+ organic Instagram follower growth within a rapid 6-month timeframe.

Detroit

-Formulated comprehensive paid and organic social media marketing strategies for diverse B2B and B2C clients, such as Delaware Lottery, Michigan Central, and Internal Channels.-Mentored and guided a team of 4 Social Media Coordinators, ensuring their professional growth and optimizing social media account management for client satisfaction.

Royal Oak, Michigan, United States

-Devised a comprehensive organic social media marketing strategy covering all conversion funnel phases.-Strategized messaging, branding, and execution to maximize the effectiveness of social media in supporting product sell-through and conveying a compelling brand narrative.-Implemented a strategic content calendar, elevating social media to a pivotal tool for product promotion.-Managed and guided a design team to produce assets, ensuring creative deadlines were met and maintaining a cohesive visual identity across social media platforms.

Southfield, Michigan

-Developed and executed a robust marketing strategy for a 7-restaurant franchise in Metro-Detroit.-Orchestrated integrated efforts, encompassing organic and paid social media strategies, public relations, and in-store marketing initiatives to cultivate a meaningful social media presence, aligning content with the brand's identity and engaging the target audience effectively.-Collaborated with on-site management teams to conceive and promote impactful events for the local community while successfully driving business growth and revenue through high-impact events.

Greater Pittsburgh Area

-Crafted and executed a comprehensive Social Media, marketing, and events strategy for five restaurants across four markets and played a pivotal role in the company's rapid expansion, contributing to revenue growth from $5 million to over $15 million annually.-Managed and provided strategic guidance to a diverse team of over 10 Brand Ambassadors, Marketing Associates, and creative professionals.-Orchestrated company-wide initiatives to drive growth and sales, ensuring cohesive execution across the team.-Developed and implemented an impactful paid social media strategy, overseeing an annual budget of $100,000 and utilizing strategic allocation to maximize ROI and drive targeted engagement.-Collaborated directly with the Public Relations team to effectively manage media relations and strategically position Galley Group positively in the public perception, contributing to a favorable brand image.

Greater Pittsburgh Area

-Curated and executed daily social media presence, marketing, and advertising with a focus on innovative campaign creation and market analysis.-Implemented strategic planning resulting in a remarkable 127% revenue growth for the pilot location and exceeding projections with over $2 million in first-year sales for the second location.-Achieved a 200% increase in the Instagram following for Smallman Galley and successfully cultivated Federal Galley's following to over 10,000 followers in under a year, leveraging organic growth strategies.-Managed and creatively directed a skilled team of 4+ photographers and graphic designers while ensuring the execution of the brand vision, maintaining a consistent and compelling visual identity across all marketing materials.-Developed and executed a strategic events plan aligned with broader marketing and sales goals generating over $219,000 in event revenue.

Greater Pittsburgh Area

-Managed social media presence and brand pages for Pittsburgh market-Led and coached a team of 15 sales associates on the retail floor in order to meet and exceed sales goals-Strategically merchandized to support the sell-through of product-Managed product sell-through, product deliverables, and people development

-Wrote, digitally designed and produced custom workbooks to be rolled out to over 500 McDonald’s employees-Worked closely with a team of managers to gauge the needs of the stores in order to create specialized modules for learning with specific and measurable target goals -Oversaw the implementation of learning and enrichment workbooks and digital programs

Pleasant Ridge

-Oversaw the execution of client-specific and multi-platform programs with a budget ranging from $250K- $500K while acting as the primary client contact and representing the client’s needs to the internal team members -Provided guidance and leadership to cross-functional delivery teams of up to 15 members, including off-shore resources while monitoring project progress against the proposed plans including budgets, timelines, quality criteria and risk management

-Worked closely with Account Executives to manage key client relationships and help grow them into long-term, multi-year partnerships -Researched promotion results, drafted client reports, developed promotion concepts, maintained best practices documentation and communicated client details to Project Managers

-Collaborated with the Sales, Project Management, and Strategy and Development teams to provide clients with long-term strategic value-Worked closely with Account Executives to manage key client relationships and help grow them into long-term, multi-year partnerships-Researched promotion results, drafted client reports, developed promotion concepts, maintained best practices documentation and communicated client details to Project Managers

-Developed creative advertising proposals to send to entertainment venues, encouraging purchases of advertisement time on company networks based on innovative promotion suggestions -Mediated relationship between retailers and networks, aiding in implementation of new on-site quality control

• Compiled and organized research for the firm's various projects and clients• Assisted in writing press releases for clients• Worked to promote events through print and radio for the firm's nonprofit clients, including the Crohn's and Colitis Foundation of America• Was asked to return for a second summer internship for the summer of 2006 based on the merit of the work done during the summer of 2005

Bachelor Of Arts, English Language And Literature

Education record