Heather Granader Email & Phone Number

-Oversee social media presence for four brands, managing both paid and organic strategies. Responsibilities include generating creative content ideas, tracking industry trends, and implementing impactful, data-driven approaches that drive engagement and brand growth.-Design social media assets that align with brand guidelines, adding value to the audience.

-Strategically drive organic content and manage end-to-end process, including asset design, copywriting, and overall content strategy.-Align social media strategy with business’ overall marketing goals to drive brand awareness and increased event and class attendance.-Initiate, execute and manage innovative campaigns, resulting in a remarkable 3,000+.

Detroit

-Formulated comprehensive paid and organic social media marketing strategies for diverse B2B and B2C clients, such as Delaware Lottery, Michigan Central, and Internal Channels.-Mentored and guided a team of 4 Social Media Coordinators, ensuring their professional growth and optimizing social media account management for client satisfaction.

Royal Oak, Michigan, United States

-Devised a comprehensive organic social media marketing strategy covering all conversion funnel phases.-Strategized messaging, branding, and execution to maximize the effectiveness of social media in supporting product sell-through and conveying a compelling brand narrative.-Implemented a strategic content calendar, elevating social media to a pivotal tool.

Southfield, Michigan

-Developed and executed a robust marketing strategy for a 7-restaurant franchise in Metro-Detroit.-Orchestrated integrated efforts, encompassing organic and paid social media strategies, public relations, and in-store marketing initiatives to cultivate a meaningful social media presence, aligning content with the brand's identity and engaging the target.

Greater Pittsburgh Area

-Crafted and executed a comprehensive Social Media, marketing, and events strategy for five restaurants across four markets and played a pivotal role in the company's rapid expansion, contributing to revenue growth from $5 million to over $15 million annually.-Managed and provided strategic guidance to a diverse team of over 10 Brand Ambassadors, Marketing.

Greater Pittsburgh Area

-Curated and executed daily social media presence, marketing, and advertising with a focus on innovative campaign creation and market analysis.-Implemented strategic planning resulting in a remarkable 127% revenue growth for the pilot location and exceeding projections with over $2 million in first-year sales for the second location.-Achieved a 200%.

Greater Pittsburgh Area

-Managed social media presence and brand pages for Pittsburgh market-Led and coached a team of 15 sales associates on the retail floor in order to meet and exceed sales goals-Strategically merchandized to support the sell-through of product-Managed product sell-through, product deliverables, and people development

-Wrote, digitally designed and produced custom workbooks to be rolled out to over 500 McDonald’s employees-Worked closely with a team of managers to gauge the needs of the stores in order to create specialized modules for learning with specific and measurable target goals -Oversaw the implementation of learning and enrichment workbooks and digital programs

Pleasant Ridge

-Oversaw the execution of client-specific and multi-platform programs with a budget ranging from $250K- $500K while acting as the primary client contact and representing the client’s needs to the internal team members -Provided guidance and leadership to cross-functional delivery teams of up to 15 members, including off-shore resources while monitoring.

-Worked closely with Account Executives to manage key client relationships and help grow them into long-term, multi-year partnerships -Researched promotion results, drafted client reports, developed promotion concepts, maintained best practices documentation and communicated client details to Project Managers

-Collaborated with the Sales, Project Management, and Strategy and Development teams to provide clients with long-term strategic value-Worked closely with Account Executives to manage key client relationships and help grow them into long-term, multi-year partnerships-Researched promotion results, drafted client reports, developed promotion concepts.

-Developed creative advertising proposals to send to entertainment venues, encouraging purchases of advertisement time on company networks based on innovative promotion suggestions -Mediated relationship between retailers and networks, aiding in implementation of new on-site quality control

• Compiled and organized research for the firm's various projects and clients
• Assisted in writing press releases for clients
• Worked to promote events through print and radio for the firm's nonprofit clients, including the Crohn's and Colitis Foundation of America
• Was asked to return for a second summer internship for the summer of 2006 based on the merit of the work done during the summer of 2005

Bachelor Of Arts, English Language And Literature

Education record