I work with digital and media companies advising and collaborating on their commercial, sponsorship and partnerships' strategy and implementation.Projects include:Securing sponsorship for Summits in both London and New York that focus on the need for health and wellbeing policies that take women's unique health journeys into consideration, in order to achieve true equity for women in the workplace and close the gender pay gap.Identifying and securing commercial revenues for the… Show more I work with digital and media companies advising and collaborating on their commercial, sponsorship and partnerships' strategy and implementation.Projects include:Securing sponsorship for Summits in both London and New York that focus on the need for health and wellbeing policies that take women's unique health journeys into consideration, in order to achieve true equity for women in the workplace and close the gender pay gap.Identifying and securing commercial revenues for the leading forum for agenda setting events and podcasts, that enable their audiences to make informed decisions about the issues that matter.Working with a National News Brand on their partnerships team, helping to create and develop new, more effective partnerships.Advising a start up digital parenting platform on their commercial strategy, P&L and Go To Market route map.Working with a new to market app, developing and implementing their marketing strategy Show less

What used to be purely a comic business is now a multi-media kids entertainment company with the UK's fastest growing digital platform for kids, Emmy nominated global kids' TV shows and a content division for forward thinking brands who are interested in targeting kids and their families.I conceived and implemented a new commercial strategy which led to impressive YoY growth and delivered large-scale new business partnerships from sporting, financial, gaming, retail and publishing… Show more What used to be purely a comic business is now a multi-media kids entertainment company with the UK's fastest growing digital platform for kids, Emmy nominated global kids' TV shows and a content division for forward thinking brands who are interested in targeting kids and their families.I conceived and implemented a new commercial strategy which led to impressive YoY growth and delivered large-scale new business partnerships from sporting, financial, gaming, retail and publishing clients.I developed a relationship with the Bank of England that led to a ground-breaking partnership, which was covered by the National Press.I recruited and managed a multi-skilled team charged with delivering revenues from content, insight, digital and IP partnerships. Show less

Devising and implementing a new commercial strategy for Netmums which resulted in double digit percentage growth year on year across consecutive years.Responsibility for programmatic, partnerships and international sales teams. Developed new revenue streams from data and content partnerships with major FMCG and retail partners.

Launched consultancy working with new and emerging online media companies, helping them to grow commercial revenues through content marketing and bespoke partnerships. Identified the strategic commercial opportunities of Handpicked Media ( an influencer collective) which contributed to Future PLC's decision to invest in a JV.

Commercial responsibility for delivering £20m revenue across all streams and platforms on Cosmopolitan, Company, Red and Zest and their associated websites. I devised and implemented the strategy for driving growth while leading and inspiring a high-performing team of 28 individuals.My relationships with senior personnel within media agencies and clients enabled me to deliver significant incremental client spend.

Headhunted to create the commercial strategy that ultimately exceeded advertising revenue expectations on SHE. I led my team to win the Sales Team of the Year award in the prestigious National Magazines Co annual awards as a result of influencing advertisers to spend £3.5m advertising revenue on this challenged brand in an over crowded market.

I was responsible for revenue generation and commercial strategy across BBC Good Food, Olive and Easy Cook magazines.I devised and implemented a new strategy to generate incremental and profitable non-core business on BBC Good Food which delivered an additional 45% of revenues from non food advertising.Owned and presented the trade commercial launch of Olive to industry acclaim