Henning G.

Henning G. Email and Phone Number

Driving digitalisation in logistics 🚚 & industry 🏭 | Marketing Leader EMEA & APAC | Freighttech - Supply Chain Management - Transport Management - Visibility - Shipping - SaaS - Tech - Industry 4.0 - Manufacturing
Henning G.'s Location
Cologne Bonn Region, Germany, Germany
Henning G.'s Contact Details

Henning G. work email

Henning G. personal email

n/a
About Henning G.

At the forefront of Trans.eu Group's Western European operations, my role encompasses steering marketing communications with a sharp focus on lead generation and digital marketing strategy. Our team's dedication has established Trans.eu as a pacesetter in smart logistics and digital transformation, enhancing the efficiency of freight forwarders and hauliers across the continent and beyond...My approach to marketing is deeply rooted in driving innovation and fostering strategic partnerships, essential for our platform's growth that connects a vast network from Europe to Eurasia. With a record of managing international transport communications, I am committed to advancing the logistics industry towards a smarter and fairer future, underpinned by sustainable and tech-forward solutions.

Henning G.'s Current Company Details

Driving digitalisation in logistics 🚚 & industry 🏭 | Marketing Leader EMEA & APAC | Freighttech - Supply Chain Management - Transport Management - Visibility - Shipping - SaaS - Tech - Industry 4.0 - Manufacturing
Henning G. Work Experience Details
  • Trans.Eu Group
    Head Of Marketing - Western Europe
    Trans.Eu Group Nov 2020 - Sep 2024
    Wrocław, Dolnośląskie, Pl
    TRANS.EU is Europe´s technology leader in road transport platforms, helping freight forwarders to find hauliers quickly and safely, increase transport capacity and optimise transport workflows. Managed marketing communications across Western Europe (DACH, BENELUX, France, Nordics, Ireland, UK, Iberia, Italy) for one of the leading European logistics platforms for overland transport. The platform provides digital workflows and solutions (Saas) for forwarders, shippers and hauliers: E2E transport execution, freight purchasing & management, tenders, smart pricing, data insights, cargo loads, dock scheduling and visibility. The job consists of managing key elements of the group´s core strategic marketing projects: ▶️ Leads generation for e-commerce and enterprise level customers▶️ PR, influencer marketing and social media, speaker events & media though leadership content ▶️ Partnership marketing with technology providers and logistics associations ▶️ Content marketing, organic SEO, blogs, articles, white papers, EM, DM ▶️ Planning and executing digital marketing campaigns - inbound and outbound▶️ SEA, PPC campaigns (Google Ads, Bing ads, media advertising, re-marketing)▶️ CRO, landing pages, SEO, customer journey analysis▶️ Brand building, advertising, market research▶️ Event marketing: exhibition, live demos, conferences, webinars and VIP gatherings▶️ Development of pan-European public affaris communication strategy▶️ Agile project management and Kaizen continuous improvement and
  • Metalshub
    Marketing Project Management
    Metalshub Feb 2020 - Jun 2020
    Düsseldorf, Nordrhein-Westfalen, De
    Consulting and project management content marketing and international public relations (Europe and Asia) for leading European digital B2B platform (Saas) provideding solutions in the area of raw material logistics, metals and ferroalloys trading, trade finance and insurance and REACH services. Metalshub aims to bring digital transformation to the metals industry by providing a one-stop platform for buying and selling metals and ferroalloys. ▪️Providing training and consulting in content marketing training▪️Building content and marketing communications strategy ▪️Engaged in media relations, blog production, social media, webinar production setup+ Agile project management
  • European Aluminium Foil Association (Eafa)
    Manager Communications & Global Relations
    European Aluminium Foil Association (Eafa) Nov 2017 - Jul 2019
    Managing global communications activities for industry association, representing the leading European rollers, rewinders, converters for aluminium foil containers, aluminium closures (screwcaps).+ Media Relations & Social Media + Influencer communications, video marketing+ Sustainability Communication (recycling, food waste, health risks)+ Event management & promotions: exhibitions, conferences, industry awards, sponsored events+ Global sourcing and outsourcing of communication services + Content Marketing and Content Management+ Membership Relations and Communications+ Communication Strategy Development+ Organise Communication working group for comms professionals within the industry + Communication Management for Global Aluminium Foil projects (Asia) + Visual strategies - Infographics+ Promotion of applications for various markets: Industrial, Automotive, Food & Beverage, Pet Food, Bakery, Pharmaceuticals, Confectionary, Coffee and Tea, Household Foil, Flexible Packaging
  • Flexible Packaging Europe (Fpe)
    Manager Communications & Global Relations
    Flexible Packaging Europe (Fpe) Nov 2017 - Jul 2019
    Düsseldorf, Nrw, De
    Managing global communications activities for industry association, representing the leading European flexible packaging manufactureres.🔵 Media Relations & Social Media 🔵 Sustainability and issues communication (recycling, food contact, food waste)🔵 Event Management: tradefairs, exhibitions, conference production, awards organization🔵 Legislative affairs newsletter (EU food contact regulation)
  • Rapidifx Industrial
    Marketing Director
    Rapidifx Industrial Jun 2009 - Dec 2016
    Marketing management and sales segment leader of BU for industrial supply group, acting as 3PL while providing value-added industrial logistics and supply chain solutions: procurement logistics, C-parts management, warehousing (intralogistics), inventory management, packaging and kitting, container consolidation, distribution and e-commerce logistics, exporting services (land, sea, air). The business was focused on supply of industrial goods and consumables to the automotive OEM & aftermarket, machinery, construction, DIY, and marine engineering markets. Products included tools, power tool accessories, welding, metal parts, fasteners. Operations in China, Vietnam, Indonesia and Singapore (400+ staff). + Head of marketing dep. and AA business unit, partial P&L responsibility+ Business development, key account management and sales+ Partner marketing initiatives and distribution network setup across EMEA and APAC + Accounts-based marketing initiatives and Account Management+ Strategy development: go-to-market, communication planning, product launch and packaging + Business development and international sales (SCS, AA, DIY/Industrial segments)+ Development of e-MRO website (B2B trading platform e-commerce), SEO and SEA+ Support customers e-commerce activities (Amazon and Taobao) + Market research, product benchmarking, product management, product and packaging strategy+ Sustainability communication (eco-protection, waste reduction, preventing pollution of water sources)
  • Autocraft (M-Craft Group)
    Sales & Marketing Manager
    Autocraft (M-Craft Group) Sep 2008 - Jun 2009
    High-tech manufacturer of automotive and industrial fastening systems and special parts. Export oriented manufacturing and trading operations in China, Taiwan and Malaysia. Management of international accounts and marketing activities: + Business development (Asia, USA, Germany, South Africa, Australia, Scandinavia)+ Account management + Crisis communications to key customers and stakeholders about regulatory affairs and challenges during financial crisis+ Marketing communications (sales material, catalogues, technical guides, exhibitions)+ Trade marketing; packaging, POS displays, sales flyers, promotional items+ Trade brand development
  • M-Craft Group International
    Commercial Manager (Marketing & Pr)
    M-Craft Group International Jan 2007 - Sep 2008
    Swiss-Belgian trading group with multiple retail trade brands in the area of fasteners, hardware, hand tools, power tools, accessories, working garments, homeware/lifestyle design goods. Managed marketing, design and packaging team of up to 16 people:+ Media relations, advertizing, sponsorship and promotions + Event management (exhibitions, roadshows, gala, press conferences)+ Marketing communications (advertizing, media planning, catalogues, flyers, promotional items)+ Online marketing: EDM, B2B trading platform promotions (AlibaBaba), newsletter+ Sales and account management (Germany, UK, Italy, USA)+ Commercial management: coordinated warehouse, packaging, shipment and order processes
  • Emphasis Media Ltd
    Marketing & Development Manager
    Emphasis Media Ltd May 2006 - Dec 2006
    Part of global media group Publigroupe, Emphasis was a custom publishing and in-flight media company serving international airlines with content production and advertising sales services. Clients: Cathay Pacific Cargo, Cathay Pacific, Singapore Airlines, DragonAir, Air China, Thai Air, Gulf Air My responsibilities included:+ Media relations, event sponsorship, speaker opportunities+ Marketing support for sales team+ International market research + Marketing campaign for magazine re-launch
  • Sinomedia Ltd.
    Circulation Manager (Readership Marketing)
    Sinomedia Ltd. Apr 2005 - Apr 2006
    Media and publishing company within the custom publishing, business information sector.Responsible for building circulation for company's publications across Hong Kong, China and Singapore, while also supporting marketing to international client base in EU, NA, CA, AUS/NZ.+ Built strategic partnerships with intl. hotel groups, airlines, business service providers across APAC + Managed telemarketing unit of 4 people to generate subscriptions and publication sales+ Database (DB), direct marketing (DM), email marketing (EM) campaigns to increase readership+ Setup of e-commerce unit for online publication sales
  • London Borough Councils
    Media Consultant
    London Borough Councils Nov 2001 - Nov 2004
    Technical and creative services for projects related to EU, public affairs and local gov communications:+ Support public affairs communications (London in EUrope, art, education, youth, health etc.)+ Consulting for technical equipment procurment+ Video production: filming, editing, interviews + Conference and event production
  • Cine Doc Filmproduktion Gmbh
    Marketing Assistant
    Cine Doc Filmproduktion Gmbh Feb 2000 - Sep 2000
    Assisted post-production, marketing and distribution of films for award winning documentary film company, producing pictures for the big screen and IMAX cinemas.
  • Modalis Research Technologies Gmbh
    Market Researcher
    Modalis Research Technologies Gmbh May 1999 - Apr 2000
    Market research companies, conducting quantitative research surveys as well as qualitative research for clients in the IT sector.

Henning G. Education Details

  • Insead
    Insead
    Advanced Industrial Marketing Strategy (Aims)
  • London Metropolitan University
    London Metropolitan University
    Mass Communication (Marketing - Advertising - Media)
  • Freie Universität Berlin
    Freie Universität Berlin
    Languages
  • Ulsrud Videregående Skole
    Ulsrud Videregående Skole
    General

Frequently Asked Questions about Henning G.

What is Henning G.'s role at the current company?

Henning G.'s current role is Driving digitalisation in logistics 🚚 & industry 🏭 | Marketing Leader EMEA & APAC | Freighttech - Supply Chain Management - Transport Management - Visibility - Shipping - SaaS - Tech - Industry 4.0 - Manufacturing.

What is Henning G.'s email address?

Henning G.'s email address is hg****@****rans.eu

What schools did Henning G. attend?

Henning G. attended Insead, London Metropolitan University, Freie Universität Berlin, Ulsrud Videregående Skole.

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