Heather Grimsley Email & Phone Number

North Carolina, United States

North Carolina, United States

Ithaca, Ny, Us

Providence, Rhode Island, Us

As the Marketing Manager at Oomph, I developed and executed marketing strategies that promoted Oomph’s core service offerings.

Greensboro, Nc, Us

I was responsible for driving awareness of the Beacon brand internally and externally through effective and innovative owned, earned, and paid marketing. I worked cross-functionally and collaboratively to develop and execute Beacon's brand, voice, and purpose across all channels, ensuring a leadership position in the marketplace. In this role, I reported directly to Beacon's CEO/Senior Partner.

Greensboro, Nc, Us

I worked directly with Beacon's HigherEd clients to gather requirements, analyze user experience and engagement data, and evaluate marketing strategies that assisted in the design and development of their digital marketing objectives. I also managed Beacon's internal marketing efforts for their websites, email campaigns, and tradeshows.

Ithaca, Ny, Us

As part of the Office of Marketing Communications I served as an account manager for the School of Business and the School of Health Sciences and Human Performance. I worked closely with administration, faculty, and staff to coordinate their undergraduate and graduate marketing and communications needs by designing and implementing strategies that were in line with the college’s brand. I managed and developed events, projects, publications, websites, and social media accounts that promoted the school to prospective students, alumni, donors, the campus community, and general public.Additionally, I managed the marketing communications efforts for the Office of the Provost.

Ithaca, Ny, Us

I was responsible for researching, defining, implementing, and coordinating the overall marketing plans for CBORD's software and hardware systems in the healthcare, long-term care, and corporate marketplaces. I managed the creation of sales collateral, press releases, website content, client profiles, multimedia pieces, and tradeshows and events for the markets which I was responsible for.