Hazel Gurdus Email & Phone Number

Southern California

Greater New York City Area

Created seasonal private label programs for major department, chain, and specialty stores from concept to execution of finished product.Identified and introduced new product for replenishment and fashion programs.Worked closely with brand managers, buyers, product development teams, as well as design and production teams external and internal.Analyzed sales and margin plans.Generated 10 million in annual sales from a 1 million base.Proficient in multi-chain store reporting and sales management.Largest accounts were J.C. Penney's and Macy's.

New York City, N.Y.

Pioneering brand in the ladies area. Opening new specialty store distribution, as well as targeting major stores.Provided continuous information flow to production, sales, and design teams.

New York City, N.Y.

Merchandise and sold seasonal product to key accounts.Implemented new opportunities for the purpose of new distribution with mass and department stores.Consistently met and exceeded demanding sales and profit objectives.Identified and merchandised private label programs.Analyzed and maintained sales and margin plans.Provided continuous information flow to sales, design and production teams.Placed product and built brand recognition under the Beverly Hills Polo Club and One Step Up labels.Worked with buying offices.Major accounts were Belk, Army/Air Force, Bon Ton, J. C. Penney Stores, K-Mart, and Blain Supply. Sold private label and branded goods.

New York City, N.Y.

Merchandised and sold seasonal product to accounts.Implemented new opportunities for the purpose of new distribution with mass and department stores.Placed product and built brand recognition under Beverly Hills Polo Club.Analyzed and maintained sales and margin plans.Provided continuous information flow to sales, design, and production teams.Created and implemented long range strategic sales and marketing plans.

New York City, N.Y.

Managed $40 million sales volume.Served as liaison between sales, design, production, and administration.Worked closely with buyers, merchandise managers, and brand managers.Brand licensing - Mary Kate and Ashley brand - successfully helped to place and build brand in Wal-Mart stores, along with White Stag and Faded Glory brands.Analyzed potential business opportunities/current market trends to enhance product positioning.Developed and coordinated promotional events and advertising programs.Created and implemented long range strategic sales and marketing plans.Worked directly with two design teams to establish timely and salable product.Successfully strengthened the image of current programs via development of strategies for emerging fashion trends.Traveled to key account (Wal-Mart) to maintain and develop profitable programs with gross margin targets.Increased sales revenue by establishing and maintaining excellent business relationships.

Design, Merchandising

Business Major

Education record