Helén Malmberg Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm

Facilitator for the following networking groups: Future of Leadership, Female Leades, Business & Digital Transformation, Innovation & R&D, Marketing Directors/Managers, Brand management, Product managers, Category ManagementEGN Sverige - Executives Global Network

Stockholm

Startade upp ett nytt affärsområde, "Marketing & Sales", inom EGN Sverige AB

Danmark

Leading a Global Marketing Forum for 12 markets

Coaching individuals who lost their job, helping them to find new jobs, or studies or starting their own company.

Stockholm, Stockholm County, Sweden

Working as specialist in branding and innovation within consumer, markets and innovation. Leading processes to achieve e.g. new insights which led to new services or products; working with thought leadership for different kinds of customers.

Stockholm, Sweden

Manage the roll-out and the implementation of brand research learnings and market sizing project learnings into the local regions (Europe and the U.S.) (including workshop planning, workshop running and follow-up).

Stockholm, Sweden

- Interim senior marketing consultant at Lantmännen, Stockholm from February 2015 to July 2015Working for the department of Communication and Branding, Group Level. A project to harmonize consumer research between the different FMCG companies and markets within Lantmännen.

Stockholm, Sweden

Lead and launch Marketing Campaign for the NSU - nämnden för Sverigefrämjande i utlandet (NSU=VisitSweden, Svenska institutet, BusinessSweden, utrikesdepartementet, Näringsdepartementet, Kulturdepartementet) i.e. launch a common activity towards the U.S. and the UK specifically and globally in general (through social media) in order to build our nation.

Stockholm, Sweden

Was hired to find a new way of working between the central marketing department in Stockholm and VisitSweden's 12 markets. Member of the Management Group.Personnel: Marketing department 15 people and dotted line to all 12 markets' marketing personnel.Result: New way of working with marketing projects than before, to achieve better, more efficient.

Stockholm, Sweden

Lead the work with finalizing the strategy for Sweden as a nation brand within the NSU. Part A. For the country brand Sweden it is done in the NSU (Nämnden för Sverigefrämjande i utlandet) and for Sweden as a destination it is done by VisitSweden. I have been the project leader for VisitSweden's part of the project together with the Swedish Institute. The.

Stockholm, Sweden

An expert function within PRN. Managing strategic planning, consumer and market insigths, media and digital marketing for the Nordic markets and the Baltics. For both spirits and wine. We have 11 categories to take care of within spirits, and the wines.

Stockholm

Continued as marketing director, after the merger, however now with a bigger department and with spirits as well after the merge with Pernod Ricard. Did the new set up for the new marketing department (personnel, brand portfolio and organisation) after the merge of V&S Wine, V&S Distillers and Pernod Ricard. New marketing dep of 20 people. Responsible for.

Responsible for creating a new marketing department for our own brands including the purchase department (12 people). It has been to create a new brand building culture, since there were no natural tradition of building brands within the nordic wine industry. To go from a traditional wine focus to more a brand building culture. Introducing brand planning.

Stockholm, Sweden

Responsible for a team of 15 consultants. Our department handled the segmentation and strategy tool for the consumer industry - the consumer monitor. Deep consumer insights to find the optimal target groups for our clients and to find how the optimal service or product should look from their target group point of view. Our clients were the biggest.

Stockholm, Sweden

Bachelor Of Social Science, International Marketing

Scenario Planning Och Omvärldsanalys

Diplom Icf Coach, Sent In For Certification 2020-03-31, Coaching, Acc

Activities and Societies: Example of situations of my coachees' : - change their carreer paths due to different reasons or - "just" help.

Bachelor, Social Science In International Marketing

Activities and Societies: Chairman of the association of international marketing

Digital Leadership

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