Heath Foster Email & Phone Number

Atlanta, GA, US

- Performing competitive analysis, identifying key industry trends and competitor positioning to enhance the marketing strategies of represented companies.- Providing strategic geofencing advice to optimize location-based marketing efforts, targeting specific customer segments effectively.- Designing cohesive, visually compelling slide presentations for.

- Spearheading brand marketing initiatives by developing and implementing new campaigns.- Conducting in-depth analysis of competitors' social, product, and brand marketing strategies to inform positioning and differentiation efforts.- Collaborating with various teams to craft and execute marketing plans aimed at enhancing brand visibility and engagement.

- Built comprehensive reports in Google Data Studio and provided strategy suggestions for email marketing campaigns using Constant Contact to consistently pull open rates over 50%, clicks over 6%, and unsubscribes under 1%.- Developed keyword strategy through SEM Rush to boost SEO along with backlink and tagline improvements to boost website visits 10%.

Elon, North Carolina, United States

- Provide individualized writing support for students four hours a week- Guide students through stages of the writing process on written and multimedia projects- Communicate with clients about assignments across multiple disciplines

- Processed and scheduled events from across all campus initiatives, clubs, and organizations- Facilitated process for checking out university-provided vehicles while earning my own van certification- Managed kiosk and inventory of office keys, van keys, and games within the student center

- Planned and taught a weekly course to introduce 17 freshman to the available facilities at Elon University such as major selection, study abroad, interaction in the community, etc.- Supported, analyzed, and edited individual graduation plans for each student

- Appointed as one of five senators to represent my class of 1,600 students from 41 states and 23 countries- Analyzed and provided actionable insights to boost social media engagement goals- Appointed as member of both communications team and student outreach committee to better engage with campus organizations and students

- Shot, edited, metadata tagged / archived, and assisted with dozens of promotional photography shoots for various DI and club teams.- Assisted in branding, management, and marketing deals for individual players and the university to boost engagement by 25% across social platforms and ticket sales totaling $50,000.

Elon, North Carolina, United States

- Developed innovative communications strategies and tactics using Meta Business Suite and Google Data Studio with local businesses, nonprofits, and organizations- Analyzed and created bi-weekly media reports to better inform social media engagement and SEO with goals of a 15% increase in engagement- Facilitated social media strategy for nano and micro.

Atlanta, Georgia

- Managed inventory of $300,000 while actively participating in tennis-related sales- Organized scheduling of over 1,500 events for both members and team practices across 18 tennis courts

Elon, North Carolina, United States

- Organized, directed, and shot 2-3 weekly shoots for both published articles and Instagram. Shots were edited using Adobe Lightroom and Photoshop- Designed web layouts for photoshoots based on fashion, lifestyle, and travel for online editorial using Adobe Illustrator

Atlanta, Georgia, United States

- Formatted data for yearly trade publications in Excel for a more efficient record-keeping system- Tracked campaign goals and statistics in HubSpot to inform the sales team about hot and struggling items- Selected and edited photos from past shoots for new marketing campaigns, banner ads, etc.

Communications, Media Analytics | Marketing | Statistics

Activities and Societies: Presidential Scholar | Communications Fellow | Moseley Center Assistant | Writing Center Consultant | Live Oak.

Sport Tourism | Marketing

Semester abroad in Dunedin, New Zealand Classes in Sport Tourism in New Zealand, New Zealand Film, and Ancient Archaeology

Education record

Activities and Societies: National Social Studies Honor Society | National Art Honor Society | National English Honor Society | Round.

Education record

Activities and Societies: Round Square Leadership AmbassadorChosen as a delegate to represent my school during a month-long international.