Hugo Herrera Email and Phone Number

Manage and led the sale and delivery of consulting engagements related to:• Business expansion strategies• Product portfolio optimization• Go-to-market models• Customer strategy (segmentation, communication, targeting, marketing)• Competitive strategy• Digital and omnichannel strategies• Product launches (market entry strategy, market valuation, and sales forecast)

In charge of the strategy definition and implementation to position the company on the road of long-term sustained growth.• Performed market research and segmentation based on advanced analytic techniques to understand and segment customers regarding their needs regarding mobility, which allowed to design a tailored sales approach per customer type, resulting in a 35% sales effectiveness increase.• Designed and assessed commercial models in terms of revenue potential, investment, and… Show more In charge of the strategy definition and implementation to position the company on the road of long-term sustained growth.• Performed market research and segmentation based on advanced analytic techniques to understand and segment customers regarding their needs regarding mobility, which allowed to design a tailored sales approach per customer type, resulting in a 35% sales effectiveness increase.• Designed and assessed commercial models in terms of revenue potential, investment, and operational cost to select and prioritize most convenient alternatives to drive growth while optimizing capital investment, allowing the company to grow 18% new brands sales on a year-over-year basis. Show less

Career progresion from Consultant to Senior Consultant to Manager. Performed and led consulting projects in a broad range of industries such as Financial Services and Consumer Goods.Some of the most important projects are:• Banking Institution | Customer Intelligence – Defined the strategic plan to transform the company into a Customer Centric organization, designing a 3-year roadmap detailing initiatives focused on customer analytics, dynamic segmentation, customer… Show more Career progresion from Consultant to Senior Consultant to Manager. Performed and led consulting projects in a broad range of industries such as Financial Services and Consumer Goods.Some of the most important projects are:• Banking Institution | Customer Intelligence – Defined the strategic plan to transform the company into a Customer Centric organization, designing a 3-year roadmap detailing initiatives focused on customer analytics, dynamic segmentation, customer profitability, customer experience, cross-selling, up-selling and bundling.• Banking Institution | Customer Experience – Performed primary research (surveys, focus groups, interviews, mystery shopping) to understand the moments of truth in the customer experience, considering the complete lifecycle to enable the Bank to deliver an improved experience.• Leading International Bank | Strategy – Executed a strategic risk research considering economic, political and social variables to analyze potential locations for a global delivery center in Latin America in order to enable our client to identify the most convenient site.• Leading Foods & Beverages Company – Redefined route to market of the product portfolio across six product categories (coffee, dairy, confectionery, etc.) improving performance in terms of sales, execution at POS and cost-to-serve. The business case identified potential benefits above $500M MXN.• Leading Beverages Company | Revenue Management – Performed advanced analytics in order to develop customer-level recommendations and coordinated implementation nationwide. The project delivered savings above $800M MXN after first year.Extracurricular internal initiatives: Pro Bono projects, Pricing and Profitability, Strategy, Project Management, Recruitment Show less

Projects perfomed at a Health Services Company:• Led the projects to implement SAP Business One and IBM Cognos achieving project objectives in terms of cost and schedule.• Designed the cost estimation and pricing model for the services of the company.• Performed a market research to identify trends and growth opportunities for new services of the company.

Restructured sales force operation. The project involved an analysis of the sales processes, definition of clients’ segmentation, and allocation of the client portfolio among sales agents. Results included increased efficiency on sales force daily operation, and the development of a variable compensation program in terms of client development objectives.

Optimized supply chain between distribution center and stores, focused on the perishable products’ division, through the development of a demand forecasting model, process redesign, and use of inventory controls. The project achieved a 50% reduction on product waste.