• Plan and execute marketing initiatives to reach target audiences through appropriate channels; integrated these initiatives into a robust and well-designed 30-day content calendar that balances director and executive level goals with the Foundation’s mission and vision• Create fresh and appealing content using Adobe Creative Suite and Canva to increase customer engagement and click-through-rates (CTR) with the Foundation’s brands• Design 3-5 graphics and video paid ads weekly for Facebook and Instagram focused on increasing donations, engagement, clicks, and brand awareness• Support sales of the Foundation’s publishing brands at conferences, trade shows, and events• Ensure the customer is at the heart of all marketing plans thinking through the overall customer experience and developing connectivity across all communication touchpoints

• Provide care and round-the-clock care for son who is diagnosed with autism, epilepsy and dyspraxia byresearching, scheduling, and implementing a regular schedule of therapy and managing medical care

• Conceptualized best-in-class practices to support clients in improving their ROI via marketing campaigns on Facebook and Instagram• Created custom tables, spreadsheets, and charts to track and analyze marketing data, providing actionable and digestible reports to drive client actions and inform ad spending• Provided high-value recommendations based on a comparison of week-over-week performance for dozens of ads across multiple platforms

• Generated creative content for social media, newsletter, and website, including photography, photo/video editing, and graphic design• Regularly updated and maintained website content, pictures, links, events, and content• Managed paid ads targeted to local demographics with a strategic CTA of event signups, brand awareness, and interaction to build engagement

• Reviewed and rated web content using a web application to support the measurement of search data relevance• Evaluated web content using a patented analysis process to provide insights and recommendations to companies

• Utilized networking and organizational skills to generate leads and close sales of advertising space in a hyper-local, micro-targeted magazine for the residents of Norco, California• Created and led branding presentations for potential sponsors, which emphasized the importance of building business and relationships through the connection between area businesses and the local community• Negotiated and developed sponsorships for companies in real estate and retail to maximize the impact of focused content with a locally based target audience

• Researched distributors and vendors, online and offline, to determine long-term partners. Negotiated deal with a large west coast distributor resulting in an average $4k sales/quarter for the last 3 years• Brought the company to the #1 link on the first page of organic search results. Utilized NFL player endorsement and targeted Facebook and Google AdWords campaigns. Conducted customer surveys on Facebook and Survey Monkey to determine customer needs before developing an AdWords campaign• Developed and managed social media campaigns for Facebook and Twitter. Created and implemented customer engagement plans to push Facebook followers to over 6,000Researched automated turnkey solutions to meet product fulfillment needs before selecting Amazon FBA • Project managed the development of the company website by determining requirements and messaging with business partners and executing a contracted website developer • Trained 2 employees – an operations employee and social media representative within 6 months

• Wrote creative briefs for multiple advertising agencies such as UM, AKQA, Draft FCB, and MRM• Established the company’s social media presence in collaboration with a cross-functional team, including brainstorming customer engagement ideas and social media posts• Designed and created sales collateral for product lines and services, such as a detailed comparison of FedEx OneRate vs Priority Mail Flat Rate (PMFR) for sales reps to demonstrate full value of PMFR• Conducted detailed market research and customer needs analysis for shipping products portfolio. • Collected market research findings in reports, which were used to develop more focused advertising campaigns• Saved $100K+/year by developing a lean six-sigma project for USPS to efficiently deal with return mail• Created bi-weekly reports of competitor marketing campaigns, new product developments, and operations• Designed strategies and conducted research aimed at growing exports of minority-owned small US businesses• Proposed online tactics for how eBay, USPS, and the Commercial Service could work in an integrated manner• Presented findings to a diverse group from eBay, the Commercial Service, and USPS international product teams, operations, and sales department.• Assisted in continued development of specialized products and collaborated with operations to monitor the metrics of these services

Marketing and Entrepreneurship specialization.

As a Marketing Intern, I participated in a large project developed between eBay, USPS, and the Department of Commerce in order to increase the number of exports made by minority owned small business owners in the US. With my team I conducted research and created reports on the businesses being targeted, their exports, and how the collaboration could increase their exports.

Legato Furniture is furniture manufacturer based in China. As an Outside Sales & Marketing Representative, I provided support to all sales representatives by giving them timely information about orders and tracking numbers. Additionally, I helped increase the company’s brand and company recognition in the US by creating a company brochure and logo for the largest US furniture show.

Golden State Care Packages (FKA Packages R Us) packages, ships, insures, and confirms delivery of care packagers to the institute and recipient of choice.As the Operations Assistant, I provided training to the call center employees and helped improve call center performance by 30%. The average order amount increased as well due to an improvement in sales techniques and use of upsell strategies.

This California-based corporation sold multiple products, including a range of PMC Health Products. At this company, I was one of their top performing Sales Executives. I was earned $35K/month in sales for the company by using the best practices I learned at training seminars.

• Conducted special projects for controller