Holly Channing Email & Phone Number

London, United Kingdom

Osterley

Osterley, Greater London, United Kingdom

Working within a small marketing team of four, my main focus was getting this niche brand to a wider audience through a number of different projects; from brand awareness at the Destinations Travel Show, to conducting a full competitor social media audit. Key Responsibilities:• Creation of promotional copy for the company website, and e-mail marketing in order to increase sales.• Contributed to social media outputs, which encouraged client engagement.• Maintenance and growth of the customer database and implementation of audience segmentation.• Conducted research and devised strategies to implement future customer loyalty scheme.

I completed 12 months working within the Strategy and Insight department. The department’s primary function was to answer business critical questions through quality and in-depth customer research. Key Achievements and Responsibilities:• Launched BSkyB’s new online community and research panel ‘LoungeLab’. Within the first four weeks of my placement, I was delegated primary responsibility for the organisation and support of the panel. I received an award and was commended for my dedication and infallible attitude.• My two-team members and I won a ‘Believe in Better’ award for outstanding work voted for my colleagues across the company.• Contributed as part of the Strategy and Insight team winning the 2013 Market Research Society (MRS) award for Best In-House Research Team. • Undertook primary role in digital revamping of ‘Loungelab’ and subsequent re-launching of associated monthly newsletter.• Created the overall strategy and content for email communications sent to both current members of ‘LoungeLab’, as well as promotional content sent to customers and prospective customers encouraging sign up to the panel. Increased members from a base of 3000 to circa 15,000 in the first 12 months.• Management of monthly training events for BSkyB employees. Successfully increased the number of staff attending the events by 50% within 6 months. • Project managed full service qualitative and quantitative research projects from internal clients across the BSkyB business, commissioning projects from CEO to executive level. This included pre and post campaign tracking, and presenting the insights and actions derived from the findings back to the business.• Assisted in relationship building and the daily management of primary external agency.• Co-ordinated Customer Immersion sessions (focus groups) for BSkyB’s key stakeholders and customers.• Designed and built the team’s intranet page to promote our skills to the wider business.

Advertising And Marketing Communications, Advertising And Marketing, 2.1

Activities and Societies: Advertising Society, Bournemouth Dance Society Example of units covered: Media Planning, Campaign Planning.

Education record

A Levels achieved: A Media Studies, C General Studies, C Psychology, D Physical Education. AS levels achieved: C Biology, C Business.