Freelancing with global startups to transform user experience and design creative solutions for complex challenges.Knowhere• Secured $3M in funding and onboarded 4 MLB teams by creating a performance analytics platform to systematically measure and improve player performance.• Synthesized competitive analysis and user feedback using Affinity Mapping in Miro to create intuitive data visualizations, making performance metrics easily actionable for end users.• Developed a responsive system and modular UI library that streamlined feature scalability, facilitating the client’s successful transition from B2B to B2C.BlancAI• Mapped user flows and prototypes that adapted complex AI functionalities with user needs, ensuring alignment with technical constraints.• Facilitated cross-functional brainstorming sessions to align product strategy with technical requirements and user insights, resulting in a more efficient user flow and improved recruiter experience.• Iterated designs within Agile workflows using Miro for brainstorming and Slack for team coordination, ensuring design consistency and faster approval cycles.NewsButler• Redesigned onboarding flow to simplify user steps, improving retention and reducing completion times by streamlining survey inputs.• Designed a visual design system using Figma and Illustrator to unify branding across the platform, reducing development time for future features.

• Achieved a 24% increase in site visits by refining typography and optimizing information hierarchy in internal UI systems.• Streamlined workflows by introducing editable templates, reducing bottlenecks and empowering non-technical staff.• Enhanced brand consistency through high-quality graphics aligned with SpaceX’s visual systems and guidelines.

• Conceptualized and designed compelling promotional materials, resulting in a 14% Instagram engagement boost.• Led product development research by conducting user interviews and usability testing to inform design decisions.• Collaborated with cross-functional teams to ensure precise project milestone delivery, facilitating effective communication and coordination.

• Increased user satisfaction by 90% through heuristic evaluations and improvements to usability and navigation systems.• Simplified Web3 concepts with user-friendly interfaces, making the platform accessible to non-technical users.• Coordinated with stakeholders to prioritize business goals and ensure alignment with user needs.

• Spearheaded the development of a wealth management mobile app, creating wireframes and flow diagrams to ensure a streamlined user experience.• Constructed interactive prototypes with Figma and Adobe CC to fully visualize the client's concepts and facilitate user testing.• Actively participated in design discussions and brainstorming sessions, fostering creative problem-solving approaches.

• Leveraged metrics to guide the design and execution of marketing campaigns, continuously building and engaging the audience.• Integrated marketing and illustration skills to create eye-catching content for an audience of 2,000 followers, enhancing brand recognition and online engagement.• Demonstrated project management abilities in coordinating marketing campaigns and maintaining a consistent posting schedule.