Holly Hanak-Weaver Email & Phone Number

North Port, Fl, Us

Fort Lauderdale, Fl, Us

Irvine, Ca, Us

Provided actionable insights and recommendations based on competitive and market intelligence to shape business strategy and individual pursuits, while assisting Alorica in maintaining a competitive edge in CX BPO industry with competitive battlecards, heatmaps, reports, and news highlights tailored to strategic verticals and service segments. Advised business and marketing strategies with prioritization of where to sell, resource, and invest using market analysis, segmentation, sizing, and scoring. Managed CI team and hundreds of market research projects annually to support corporate growth and marketing strategies. Conducted custom research and mystery shopping projects to identify buyer pain points and customer experience challenges for deal solutioning, improving sales effectiveness. Performed qualitative and quantitative analysis, as well as presented results as actionable insights to leadership across disciplines. Led corporate Win/Loss and Voice of Customer (VOC) programs to drive client feedback and advocacy using surveys and interviews. Established and maintained relationships with key industry analysts and research firms to promote brand and position company as leader amongst competitors.

Irvine, Ca, Us

Attained wins across new product expansion deployments by evaluating, penetrating, and expanding into growth-focused and profitable markets with formulation and implementation of effective go-to-market (GTM) strategies as Product Marketing Leader. Utilized market analysis to identify opportunities and devised creative solutions to address customer needs. Generated significant value for clients by aligning goals with market demands and implementing effective strategies. Assessed and advised on strategies for alternative distribution, geographical expansion, new buyer segments, and vertical opportunities. Developed systematic validation of product concepts by organizing market feedback and engaging with clients/industry analysts. Established the product marketing function and framework as the Founding Product Marketing Manager and recruited and onboarded talented team members, including copywriter and designers, market researchers, and multiple product leads.

Irvine, Ca, Us

Acted as versatile team member to bridge gap between sales operations, sales enablement, and marketing. Successfully brought the company's brand story to market during transitional phase following multiple acquisitions while overseeing smooth transition of people, systems, and processes in sales and marketing departments. Content strategist and contributor for corporate rebranding efforts post-acquisition on "newco" capabilities and positioning. Launched and managed Client Advisory Board (CAB) program. Designed and deployed new Client Satisfaction Survey process, known today as Voice of Client (VOC) program.

Irvine, Ca, Us

Managed team of proposal writers handling RFPs, conducting client site visits, and delivering sales presentations. Provided support in developing proposals, pitches, and executive summaries for large and strategic sales opportunities. Trained newly hired sales representatives in product knowledge and sales techniques. Conducted regular workshops on capabilities and provided BPO industry 101 training to incoming sales, marketing, and account management team members.

Miami, Fl, Us

Miami, Fl, Us

Miami, Fl, Us

Miami, Fl, Us

Miami, Fl, Us

Miami, Fl, Us

Miami, Fl, Us