Ashley Bennett Email & Phone Number

London, England, Gb

Menlo Park, Ca, Us

Senior lead within Privacy for Meta, with an initial focus on Sensitive Data compliance development.Disambiguation, definition, strategy planning, tactical execution, tracking with comms, delivery, and monitoring.

Menlo Park, Ca, Us

Senior team member, IC7.Covering a range of programs across the company, primarily in the Metaverse space, having previously covered Privacy and AR programs. This includes organizational process work for newly formed teams, new technology rollouts from research into products, building platforms and standardized services, running infrastructure initiatives and more. Some more specific examples:Building Meta's Spark AR platform, democratizing Augmented Reality for everyone.- Running cross-organization programs to research and develop new AR capabilities.- Building out and launching those capabilities to scale for all creators/developers who can then develop content for the world.- Holding teams accountable to deliverables, identifying risks and implementing mitigation plans.R&D entirely new technologies, such as LiveMaps (announced at Oculus Connect 6)- Aligning cross-functional team roadmaps, deliverables and milestones- Defining product requirements for demonstrating proof of concept, from a technology and experience point of view.- Driving execution of developers to deliver these products and services.- "Selling" the technology internally for product team adoption.Defining a large scale, company wide initiative regrading user privacy in Facebook products from scratch- Defining scalable processes for ensuring company policies around data privacy (in line with government regulation, including the FTC) are honored in our code.- Understanding the infrastructure and architecture of all of Facebook Inc.'s products, at least to a high level, in order to provide comprehensive solutions.Infrastructure and product development of Metaverse products, including Horizon Worlds; taking a VR-first app and expanding access via cloud streaming to mobiles and PCs.Improving the reliability of Meta's experimentation platform, including cross functional, cross org prioritization of platform development (features, monitoring, testing, migration, deprecation, etc.)

Redwood City, Ca, Us

Representing the EA Mobile Studios organization, (which includes all of EA's mobile game development studios and partners such as Marketing and Network Engagement,) plus Maxis and Pogo in gathering and rationalizing central technology development requests, prioritizing against requests from the rest of the business, then tracking the development and validation of those deliverables. ● Developed and executed global business processes for studio alignment on central development needs ● Reviewed and enhanced existing practices as teams needed to scale, including our proprietary mobile game engine, Osiris ● Proactively defined technical and UX solutions to deliver partners’ business and/or technical desires ● Deciphered and documented complex topics, (such as interactions between systems,) translating across disciplines ● Problem solver, negotiating through contentious challenges by promoting professional and reasonable collaboration ● Ran R&D with external partners to prototype Augmented Reality game features

Redwood City, Ca, Us

A facilitator for cross functional team collaboration to launch AAA games.It takes an army to launch a major title from a headline franchise on time, to quality, on multiple platforms with various SKUs. As a member of the Launch Readiness team I bring together a collection of experts of various disciplines from across the company to:● Form a development plan, listing out major deliverables and dependencies of these disparate teams upon each other.● Meet with these leads at a regular cadence to report on status and changes.● Report out to company executives on overall project status, with any major issues that need guidance or assistance.● Create support plans to triage and fix issues, with mitigation actions documented.● Prepare the company for a title launch including technology teams, hardware infrastructure, publishing, customer support, marketing, legal, web development, mobile development, game development and more.● Solve company wide, recurring issues that otherwise hinder game development.Major accomplishments:● Reviewed, used and improved the server capacity planning model developed by the team, providing PSU forecasts for Need for Speed based on inputs provided by our sales forecasting team.● Shipping Need for Speed Rivals, the first and only title at EA to ship on PC, PS3, X360, PS4 and Xb1 simultaneously. In particular I created an overall project plan with the studio & partner teams and designed a Live Operations support plan, among other tasks.● Reviewing the mobile technology world at EA, creating a tech stack diagram and guide page for new mobile game teams.● Provided technical expertise for Battlefield 4, with a focus on Xbox One & PlayStation 4.● Launched Plants vs. Zombies: Garden Warfare and the Battlefield Hardline Beta at announce, implementing the live operations plan.

Redwood City, Ca, Us

I help create fantastic experiences in titles such as Medal of Honor, Dead Space and Plants vs. Zombies through pairing development studios with proprietary online technologies and assisting with the integration, as well as taking them through the digital publishing process. My focus was on NA studios including Visceral, Danger Close and PopCap.This role covers aspects of project management, design, technical support and education.Major accomplishments:● Shipping dozens of AAA titles across all platforms● Assisting the company in defining and beginning the transition to a brand new digital platform.● Performed competitive analysis of Valve’s Steamworks platform to make it clear why EA’s technologies could more attractive to third party developers.

Redwood City, Ca, Us

Managing a small team in assisting EU game development studios, both internal to EA and external through EA Partners, with all aspects of "online" for their titles, including integration with Origin. "Online" at EA includes everything from multiplayer gameplay and website integration, through to selling direct-to-consumer and DRM.Studios include DICE, Criterion, Crytek, Brightlight, Bright Future, Starbreeze and more.This role covers aspects of project management, feature and technical design, technical support, promotion and education.Major accomplishments:● Provided design feedback to game teams to make their implementations easier & game features better through improved usage of various online related technologies, including everything from multiplayer gameplay and website integration, through to selling direct-to-consumer and DRM. Basically helped complete the puzzle by fitting the various tech pieces together that would allow a game design to work.● Gathered feedback from game teams, wrote and reviewed requirements for various EA online systems including Blaze, Nucleus, Keymaster, Origin and more.● Hired, trained and managed a small team in the UK to replace me before relocating back to the SF Bay Area.

Redwood City, Ca, Us

Helping game teams with all aspects of online for their titles, with a focus on the EU studios including DICE, Criterion and Phenomic.This role covers aspects of project management, design, technical support and education.Major accomplishments:● Saved the company $10's millions per year in costs by redesigning the way EA console games rewarded players with content through keycode unlocks.

Redwood City, Ca, Us

Supporting EA's game teams around the world in implementing their online and multiplayer features, with a focus on the EU.

Redwood City, Ca, Us

Working on an Online SDK, internal to EA, for use by game teams to develop multiplayer titles for Xbox 360, PlayStation 3 and PC.Major accomplishments:● Added several features to the online SDK including dynamically sizing transactions, improved memory management and changing the build system to use EA Tech’s Framework.● Had the highest bug fix rate on the team.● Began work on the next generation online SDK, which was to replace two previous SDKs by consolidating separate teams and producing a new system with a superset of the best features from before. Wrote some of the original code as well as producing documentation and sample code/applications.

Leading a team of five other coders, plus managing out sourced teams for art and sound assets, working on PC RTS title "Urban Annihilation," an Independent Games Festival entrant.

Bs, Game Design And Development

Bsc (Hons), Multimedia Computing

A-Level, Computer Science, Mathematics, Art, General Studies