I’ve honed my craft within the dynamic world of WPP organisations, including Impact BBDO, Impact Proximity, and The Brand Union. This experience has equipped me to develop powerful brand identities and experiences for leading international companies across diverse sectors: F&B (PepsiCo, Nestle, Mars Wrigley), Finance (al Hilal Bank), Real Estate (Emaar, Nakheel, Limitless), and Tourism (DET, SCTDA).Throughout my career, I’ve been blessed to work on exciting branding projects creating successful brand ecosystems, most notably the brand strategy for the iconic Burj Khalifa and the brand experience of Burj Khalifa’s At The Top. My experience extended to crafting engaging brand experiences for destinations like Al Qasba in Sharjah and the Sharjah International Book Fair.Recognising the evolving digital landscape, I obtained Meta training, Working with Facebook as a Creative Strategist, where I expanded my expertise into mobile-first creative strategy solutions. This has allowed me to develop and implement successful mobile campaign recommendations for renowned brands like Sunsilk, Nespresso, and Bvlgari.I’m driven by a -brand inspired creative- obsession, & nothing motivates me more than to watch research outcomes significantly enhance a client’s ability to compete & grow.