Jessi Hibsman, Mba Email & Phone Number

United States

Manage the marketing, communications and external relations needs of the college to support the strategic initiatives identified by the dean including recruiting and retaining students, fundraising and development, enhancing the reputation of the college and supporting regional advancement through corporate partnerships. Design and implement external relations strategy and plans in order to increase awareness and donor giving, to enhance corporate relations and partnerships and to attract high achieving students.Recruited into current role to launch and lead marketing function for OSU’s College of Business units: undergraduate recruitment, graduate recruitment, donor/alumni relations, continuing education. Managed marketing projects for multiple units, balanced competing priorities, defined KPIs and reported progress and results to college leadership.Oversee all collateral, digital media, videos, paid media, emails, website and direct mail for college. Supervised team of designers, writers, developers, freelancers, vendors and a $2M budget.Partner with college leadership to assess opportunities for program growth and go-to-market plans for new academic programs and locations. Led redesign and relaunch of MBA website: mba.oregonstate.edu

Mountain View, California

Partnered with the global Google Food team on the development and roll-out of the first-ever Google Food brand model across 54 individually concepted cafes in the Northern California and Pacific Northwest region (largest Google region), as part of Google’s approach to recruiting and retaining top tech talent.Created and operationalized multi-country experiential marketing programs that built brand equity and increased employee participation with the Google Food program.Worked with the Bon Appetit @ Google leadership team to launch new cafe concepts, define brand architecture and implement marketing rollout plan. Oversaw and directed the branding, marketing, communications and design strategies for the NorCal region of the Google food program comprised of more than 50 cafes and food spots (representing more than one-third of the entire global program).Developed and implemented regional food program marketing and communications strategy, including proposing, developing and maintaining user-engagement, event management, internal marketing, community relations and vendor engagement & training (marketing). Integrated Marketing: Fully leveraged the Google food brand messaging using both traditional and non-traditional marketing channels. Curate the development of editorial content to be deployed across all multi-media channels reaching more than 30K Googlers.Brand management: Co-creation, deployment and governance of the Google’s food brand in Northern California region.Conversation management: Research, develop, activate and manage food program related conversations within the Google environment that specifically encourage positive participation of the Google food program and is consistent with/reinforces the Google Food Brand. Communication: Create and maintain (and further build out) internal and external lines of communication to drive participation of the Google Food program within the vendor partner teams.

Marketing and Communications for the office of the Vice President of Entrepreneurship & Innovation.Responsible for developing, architecting and managing overall market and brand strategy for the unit and its product portfolio.Created the verbal identity piece of a comprehensive rebranding for the College of Technology and Innovation (CTI). Developed integrated marketing campaigns, media relations and copywriting that supported the new brand identity. In two years we increased applications to CTI by 64% and saw 82% increase in new students enrolled in CTI.Built awareness and affinity for the University’s entrepreneurial culture and commitment through strategic external engagement, media relations and innovative marketing programs.Prepared presentations, speaking points, speeches and media training for ASU’s Vice President of Entrepreneurship & Innovation.Articulated and oversaw team’s strategic brand messaging.Developed and executed public relations campaigns; served as the project manager and writer for brochures, mailers, online advertising, video production and web content.

College Of Technology And Innovation

Develop and implement marketing communication and media relations programs to support the ASU's College of Technology and Innovation, especially as it relates to development, recruitment and brand recognition. Write talking points and interview prep sheets for Dean and Executive TeamManage relationship with digital marketing vendor to increase college visibility Serve as the project manager and writer for brochures, press releases, mailers, advertising, video production, web content, and social media. Cultivate relationships with key local and national media in order to garner favorable media coverage that aligns with ASU’s brand strategy. Advise dean, department chairs and program directors on effective marketing communications and media strategy.

• Created and implemented public relations strategic plans and initiatives for Canyon Ranch, the world’s premier destination spa and health resort.• Cultivated relationships with national media contacts; provided brand messaging and supervised media interviews with medical practitioners and corporate leaders.• Conceptualized and executed New York City media event to demonstrate Canyon Ranch experience and provide interview opportunities to national media outlets.• Collaborated with social media manager to integrate public relations initiatives into Twitter and Facebook.• Created monthly interactive newsletters for media contacts and Canyon Ranch homeowners.• Supervised outside public relations agency, junior public relations representative and intern.

· Managed marketing projects and initiatives for Canyon Ranch in Miami Beach and Canyon Ranch SpaClub in LasVegas and onboard Queen Mary 2, Oceania Cruises and Regent Seven Seas Cruises.· Liaised with copywriters, designers and clients on all projects to support Canyon Ranch brand standards.· Evaluated and developed web content for Canyon Ranch in Miami Beach and SpaClub properties.· Oversaw print advertising materials for Canyon Ranch in Miami Beach in national and regional publications.

· Developed and distributed press materials that support and cultivate the Las Vegas Convention and Visitors Authority’s position in the travel industry.· Garnered regional and national publicity for the Las Vegas brand that promotes the destination and its diverse product offerings to the consumer. -Integrated brand messaging into national campaigns such as What Happens, Here Stays Here, Vegas Right Now, Vegas Bound and What’s Your Excuse? -Contributed to the World’s Largest Pool Party campaign that produced more than $6M in earned media. -Spearheaded “Vegas Road Show” initiative in four feeder markets, more than $250,000 in earned media· Integrated Las Vegas brand initiatives into added-value media opportunities with national partners such as Sports Illustrated, Conde Nast Traveler, Today Show, Access Hollywood, E! News and SPIKE TV.

· Managed multiple client accounts; acted as steward of the client relationship and team leader within the agency.· Supervised a team of two account coordinators, developed objectives and oversaw project status.· Proposed strategic business-to-business partnerships that positioned client’s message in front of key audiences.

Master Of Business Administration (M.B.A.), Leadership And Entrepreneurship

Bachelors Of Science In Journalism, Strategic Communications

Activities and Societies: Delta Gamma