• Executed internal and external company events including projectsrelated to pre-event marketing campaigns, on site event support and post event analysis• Planned and directing the creative development and execution of all ATL and BTL campaigns including Print, TV, Radio, offline and online activations.• Worked closely with the strategy director on developing annual communication plans and setting objectives and tactics with a full marketing program for pre-launch, launch, and post-launch phases.• Conducted and supervising market research and competitive analysis• Grew the company’s profits through attracting new customers and by increasing the spend of existing customers.• Managed multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged.• Insured the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved.

• Involved in servicing and meeting with clients to discuss and identify their day-to-day requirement across ATL, BTL, and creative, media, and production requirements. • Handles the intensely operational aspects of the business & gets involved in media planning, competitive activity monitoring & planning on accounts. • Assisting the account director with marketing campaign ideas and the budgets of the clients.• Prepares and distributes all materials related to account service, including call reports, proposals, and daily correspondence.• Worked with key resources to develop graphic executions of creative strategies for all marketing communications• Developed design briefs and defined the required timeline for implementation• Managed campaigns and directed the entire design process from conceptualizing creative and design solutions to final delivery, developing brand identities• Designed various conceptual press ads, catalog templates, posters, flyers, leaflets, and stationery, as well as promotional material, exhibits, and corporate identity design• Took the lead in the end-to-end graphic design process in coordination with all the concerned parties, instilling a sense of empowerment and confidence in your abilities• Directed and supervised the work delivered by teams of in-house and freelance designers and photographers• Encouraged to push new innovative thinking and ideation with every single creative opportunity, bringing “something that wasn’t asked for” to each creative presentation, fostering a sense of excitement and inspiration in your work

• Played a key role in the planning and creative process of new client acquisition, contributing to the company’s growth strategy• Created new and original designs from scratch for brands based on client specifications, needs, and brand image• Evaluated and managed production resources to enhance high productivity and allocations• Facilitated product campaigns and marketing via emails, micro-sites, and other landing pages to boost client-to-customer interactions• Liaised with other members of the graphic design team to maximize creativity and excellence in performance and delivery• Supervised and mentored design staff on project execution and submitted performance reports on assigned projects to the executives for appraisal.