Building the SEO and Optimized Content Strategy from scratch 💪 and growing the Social Media service line. I am also involved in the UX, CRO, and IA parts of website creation and improvements. 👩‍💻+ Developed and launched the SEO and Content Marketing service line+ Overhauled the organic Social Media service to reduce 160h/month of inefficient practices and made it scalable and profitable + Bring UX/CRO insights to website design projects

CONSULTING FOR BUSINESSESI can work with you to help you hire SEO talent, structure your department, and even develop and help competitively price and sell your services and products. Find out more at saraheggers.com.WHY SEO & UX TOGETHER?SEO and UX combined build impressive, highly engaged organic audiences. SEO can get a user to the website and UX will make sure that user has the ideal experience and be ready to say yes to the client’s solutions. Additionally, UX has become a key determining ranking factor and a necessary partner in website ranking.SPECIALTIESSearch Engine Optimization (including Local Listings Management) | User Experience | Content Strategy | Web Design IN PLAIN SPEAKI help people looking for your services and products find you and say yes to you over your competitors. ARE YOU AVAILABLE FOR FREELANCE WORK?Yes! I am available for SEO strategy, website work, and business consulting. Explore my services at saraheggers.com.

I oversee a team of 10, comprised of local listings and SEO strategists and user experience designers to create impressive, highly engaged organic audiences.Why Did You Want SEO and UX in the Same Department?I advocated for UX to live in the same department because SEO can get a user to the website and UX will make sure that the user has the ideal experience and be ready to say yes to the client’s solutions. Additionally, UX has become a key determining ranking factor and a necessary partner in website ranking.What Do You and Your Team Do?Our user experience designers love to answer the “why” behind conversion data and have a passion for creating engaging, intuitive, enjoyable user experiences. Our local listings and SEO strategists take time to intimately understand your target audiences and create content that helps people discover you at the right time and move them through to the next customer journey stage.What we do for our clients:Have you show up to people who need what you offer: The SEO teams build out content strategies and work closely with copywriters to create high-ranking and converting content in blog posts and page copy. Local Listings works with their SEO strategists counterparts to create high-ranking and engaging listings.Convert your traffic with data-designed websites: UX Designers research best practices, study conversion paths, and build a website that makes it easy for a customer to say yes. UX designers consult their SEO teammates when building out IA and both UX and SEO work together in directing copywriters on website content strategy.Upkeep websites to keep search visibility and conversion rate strong: SEO and UX work together to keep the website at the top of search results (through technical SEO, content, and local listings) and regular UX audits.

Sr SEO Specialist and manager of a team of 3 SEO specialists and coordinators.About what I do:CONTENT: Oversee SEO content creation, including creating more than 400 optimized blog topics per year for a variety of clients. (Formatting matters in SEO! Blogs written in the right format can land a client's blog post in the Featured Snippet area and bring an immense increase in traffic and leads.)WEBSITE DESIGN & FUNCTION: Complete technical SEO tasks that improve user experience, indexing, and ranking and work with UX/CRO to improve current websites and to make design recommendations for new websites. ( SEO and UX work hand-in-hand: SEO gets traffic to the site and UX helps turn that traffic to valuable leads.)LOCAL LISTINGS: Create, audit, and improve local listings. (Local listing have been found to drive more than 20% of all traffic to our clients' sites. Local listing work is important and often overlooked!)

A WEB DESIGNER AND MARKETER FOR SMALL BUSINESS AND CREATIVE BLOGGERSI’m Sarah, and I’m a web designer and marketer who loves working with small business owners and bloggers. And they love how helpful, cheerful, and thorough I am when we work together on a website design or a marketing strategy.GAIN A DEEP ROOTED CONFIDENCE IN YOUR ABILITY TO GROW YOU BRANDBut I’m more than just a web designer or marketer, I’m a teacher who inspires people to go forth and keep growing their business through technology. I want you to gain a deep-rooted confidence in your ability to grow your business’ brand.NEW INCOME AND NEW OPPORTUNITIESWhen you work with me, you’ll be learning along the way, so you can confidently tackle that next technology or marketing hurdle all by yourself. And when you’ve learned how to advance your own brand, you’ll feel confident in yourself and your business and that newfound boldness—along with a branding look or marketing strategy— will bring you new income and opportunities.

I work at the intersection of technology and marketing to provide the best possible experience for our members. I manage the association CRM, keeping high data integrity and problem-solving data errors. I also turn data from marketing analytics and database reports into engaging stories for board member reports. I create content for the biweekly newsletter and main website and curate content from members for the company blog. My favorite thing to do is engage with and grow the STFM community across Facebook, Twitter, and LinkedIn and in person at 4 national exhibit events per year.Achievements Include:• Reduced email marketing costs by $800 a year and bounce rates by 5%• Introduced analytics into marketing campaigns and company strategies• Facilitated migration of STFM and 3 other managed companies into Salesforce and trained staff on Salesforce• Grown the company's presence with additional social media platforms and the introduction of webinars • Expanded the scope of the company blog to include regular submissions of association members and tripled the frequency of posts and visits. • Examined system-wide issues and provided prompt and practical solutions that increased staff efficiency and accuracy of multiple reporting systems. • Met $1M+ membership goals 6 years in a rowI also serve in an unofficial IT role, varying from being the staff trainer to being IT when IT is away. Some of the IT-related tasks I've done: • Trained employees on 2 different CRMs, including Salesforce • Created all database-related documentation and training, along with other tech resources (GoToMeeting, Zoom, Gmail, etc). in Confluence • Joined the 2-person IT team to assist during the 3-month database migration and 8+ month implementation (ongoing) • Made HTML/CSS changes to the website when IT staff are too busy

Judging website and social media campaign entries for the Nonprofit Connect Philly Awards.

Working on a team of 4 to plan membership marketing events geared to young professionals in their association career.

Recipient of The Emerging Leader Award.

Secretary for SMCKC, one of the most active chapters of the Social Media Club. I manage and build processes, handle legal affairs, and serve on the executive committee.

Secretary for Social Media Club, a global association for social media professionals. I manage and build processes, handle legal affairs, and serve on the executive committee.

Represent my company at local social media events and begin my career in digital marketing. Manage executive and corporate agendas, travel, event planning and client interactions and general office duties; assist in social media consultancy, research, HR, bookkeeping and content entry.• Increased efficiency of an exec by streamlining & managing the executive's agenda • Quickly developed a HR process for small company growing exponentially• Executed corporate events with audiences of 50 to 150+• Represent my company at 3 local social media organizations

Mentored high schools students in mathematics, and helped them prepare for college admissions.