Hidy Lee Email & Phone Number

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

• Stemmed from the strategic marketing plan, oversee campaigns to deliver growth in attendance, quality and engagement of audiences.
• Analysed data and audiences worldwide, identified strategies to attract, grow and nurture the audiences.
• Managed marketing budget and analysed spend to ensure ROI
• Delivered compelling copywriting for all channels (including web, email, print),overseed all promotional collateral, and work with email automation, web and PPC team to ensure effective delivery againstaudience.
• Managed PR plan for the event and established relationship with media partner to ensure awareness and coverage for the events.

London, England, United Kingdom

• Developed, planned and executed marketing plans and campaigns for Asia markets - China, Taiwan, Korea, Japan & Thailand.
• Supported regional sales team and agents with focus on growth in revenue and ROI.
• Managed key marketing channels including: SEO, paid search, affiliate marketing, content, email marketing, cooperative marketing and social media.
• Analysed data on different marketing channels to improve no. of leads.

Auckland, New Zealand

• Looked after sales and marketing activities for New Zealand Go-China+! Expo 2021.
• Clients and event management - facilitating exhibitors to achieve their goals during the event: engage with public consumers and potential buyers both online & offline to develop their business in China & Asia markets..
• Managed sponsorships and on-day operation of the event.

Auckland, New Zealand

• Developed and executed marketing plans and campaigns to promote company's products and travel packages to overseas and Asia travel agents.
• Responsible for tour products development and provide New Zealand local travel products advice and information for overseas travel agents.
• Developed active relationship between overseas travel agencies and local suppliers, for example attractions, hotels and restaurants etc.
• Liaised with New Zealand local travel suppliers to source products /destinations; design Groups and FIT products for Asian consumers.
• Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with over 20 key accounts.
• Organized and managed social media campaigns; assist for MICE event, series groups and FIT tours operation.

Hong Kong / Singapore / Asia Pacific Region

‧ Responsible for advertising sales of TTG Asia Media's Travel Trade publications: TTGmice, TTGmice Planner, TTGassociations and TTG Luxury ‧ Managed existing accounts and establish new business opportunities from mainly North Asia market including Hong Kong, Macau, China, Taiwan, Japan and Korea etc. (Europe and Middle East Region too)‧ Provided print and.

Hong Kong & Taiwan

Hong Kong & Taiwan

‧ Managed and coordinated digital online campaigns to ensure a maximization of revenue for the company. ‧ Executed campaigns for clients (e.g. Loreal, Samsung, McDonald, Coca-Cola, AIA…..) including content creation and performance report analysis.‧ Provided creative and effective online marketing strategies to improve consumers’ engagement‧ Developed.

Hong Kong

Bachelor Of Social Sciences, Media And Cultural Studies，Sociology

Activities and Societies: Vice-president and Secretary of Christian Association

Exchange Student

- Media and Cross Cultural Psychology - International summer campus 2010