Hiek Van Der Scheer Email & Phone Number

Amsterdam, Nl

London, London, Gb

Quantexa is a global AI, data and analytics software company pioneering Decision Intelligence to empower organizations to make trusted operational decisions with data in context. Using the latest advancements in AI, Quantexa’s Decision Intelligence platform helps organizations uncover hidden risk and new opportunities by unifying siloed data and turning it into the most trusted, reusable resource. It solves major challenges across data management, customer intelligence, KYC, financial crime, risk, fraud, and security, throughout the customer lifecycle.

Amsterdam, Nl

Leiden, South Holland, Nl

The Hague, Nl

BlueGen.ai mimics your real data and generates privacy-safe synthetic data to accelerate your data-driven innovation

The Hague, South Holland, Nl

In my global role, in which I report to the Global Management Board, I support Aegon organizations worldwide with their Data & Analytics transformation and drive global initiatives.* Established an enterprise wide data science capability with a small central team and strong local execution.* Created impact with analytics across the whole value chain: Leverage data, analytics and AI in our regular businesses and in data-driven innovation, varying from basic analytics to advanced modeling and ML/AI. * Rolled-out capability building programs to ensure that Aegon is building-up the proper skills and the data-driven culture and mindset.* Set-up the Data governance and management covering both on the defensive and offensive side of data.

The Hague, South Holland, Nl

* Built the Center of Excellence and established local analytics teams. * Ensured that Aegon is leveraging analytics opportunities within our digital transformation. * Set-up analytics training programs for Data Scientist (Aegon Analytical Academy) and senior leader (Analytics for Leaders).

Eindhoven, Brabant, Nl

Executive study Chief Data Officer

Us

Within McKinsey I focused on Advanced Analytics in a variety of engagements. I served our clients as a full time program manager in which I was leading projects and the main point of contact for the client and as an ‘Expert’ who client teams involve on projects on a needs basis. Besides client projects, I was a leader in the knowledge development in Advanced Analytics and Machine Learning. I served clients in the Financial Services, Telco, Energy and Retail.

Amsterdam, North Holland, Nl

Marketing Intelligence: de succesformule voor de verhoging van de ROI van uw organisatieHoe komen we aan klanten? Hoe halen we meer uit onze klanten? Hoe voorkomen we dat er klanten weglopen? Het zijn de centrale vragen die elk bedrijf zichzelf stelt, met als uiteindelijk doel de waarde van de onderneming te vergroten. Tevens zijn dit steeds vaker de vragen waarmee de marketeer te maken krijgt, in plaats van vragen rondom de traditionele 4P's (product, prijs, plaats en promotie). In steeds meer organisaties worden klanten en hun gedrag beschouwd als de belangrijkste waarden van de organisatie, met marketing als middel om dit gedrag te beïnvloeden. Waarde wordt hierbij uitgedrukt als life time value, oftewel de winstbijdrage door de klant nu en in de toekomst.Dit stelt marketeers voor de uitdaging om kennis op te bouwen over het ontstaan van klantwaarde en de producten en diensten die daar wel en niet aan bijdragen.

TrueChoice Solutions is the leading innovator and provider of on-demand solutions that bring preference measurement and analysis to the fields of customer centricity, sales optimization, customer relationship management and human capital management.TrueChoice Solutions designs and configures Preference Technology solutions to collect customer and employee preference data including willingness to pay and profit reserve. As data is collected, it is analyzed by TrueChoice's proprietary econometric models. All technology solutions are delivered in an on-demand, hosted environment so customers, sales professionals, and management can benefit from real-time insights into individual preference structures.TrueChoice Solutions's clients are achieving measurable bottom-line improvements by employing the next generation preference analytics to optimize 1-on-1 customer experiences and critical marketing, product, and strategy decisions.

Gb

Utrecht, Utrecht, Nl

Ph.D., Marketing And Econometrics

Master, Econometrics