Hien Tran Email & Phone Number

Atlanta, Ga, Us

Calhoun, Georgia, Us

Atlanta, Ga, Us

Promoted to the new Product org, I was an IC product manager that owned several digital products including:• Search and discovery experience on multiple B2B trade show websites and mobile consumer apps• Redesign of data and profile management portal for sellers• Enhancements and maintenance of content management system (CMS) and email service provider (ESP)TOOLS:Atlassian suite (Jira, Confluence, Trello), Miro, Ally, Adobe XD, Adobe Analytics, Google Analytics, Hotjar, Browserstack, Canny, Zendesk, Microsoft 365ANDMORE, formerly International Market Centers, is an Omnichannel Wholesale Marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, Las Vegas, and NYC.- Company size: Very Large (501 - 1000 employees) -

Atlanta, Ga, Us

• First product manager hire under the Marketing org• Launched 4 new websites with limited resources (in-house and third party partners)• Additional responsibility of leading the Atlanta-based digital marketing team consisting of email designers, content producer, and data analyst

Carrollton, Texas, Us

• Managed DTC eCommerce website enhancements and re-platform to Magento 2 during digital transformation project• Analyzed metrics to optimize webpage performance, improve product merchandising, and enhance usability• Created and maintained the digital content calendarBeautifully designed, timeless leather accessories.- Company size: Mid-size (51 - 200 employees) -

Dallas, Tx, Us

Clients: YSL Beauty, Armani Beauty (L'Oréal Luxe division)Managed site presentation on SalesForce Commerce Cloud which included homepage, creative content, and new items.LiveArea is a global commerce services provider for B2C and B2B brands. LiveArea brings digital commerce to life with strategy, design, technology, and digital marketing services.

Dallas, Texas, Us

• Measured and communicated the performance of eCommerce consumer behavior to key internal stakeholders, including recommendations to optimize performance and better the business• Defined navigation strategies for new and recurring merchant initiatives, staying on top of industry trends• Provided business cases, requirements, and quality assurance testing sign-off for new features and functionality on the website• 2018 Partnership Award

Dallas, Texas, Us

• Defined and managed digital content strategy and promotional calendar for the Home category • Launched all Neiman Marcus Home promotions and Horchow weekly flash sales on B2C eCommerce websites• Executed email campaign planning, proofed creative assets, and experimented with A/B testing• Planned and executed Holiday product launch; increased FY17 demand by +6%• 2017 Assistant Site Merchandiser of the Year

• Grew and streamlined wholesale account management processesInnovative leather goods for tech & travel.

High-end, free-trade children’s gift and toy brand with a loyal following.With our focus shifting to D2C business, my role shifted from wholesale to ecommerce.• Updated website content pages using HTML and CSS in NetSuite• Updated images, pricing, and item descriptions for all new product launches• Worked with marketing team to create and send email campaigns and newsletters using MailChimp