In my capacity as Vice President of Business Growth and Impact, I lead a dynamic team at the forefront of Sales, Business Development, and Account Management. Our overarching goal is not just to meet but to exceed client expectations, achieved through the strategic integration of technology, data, and artificial intelligence. Emphasising our commitment to driving impactful growth, we go beyond immediate outcomes, striving to cultivate sustained success for our clients in the ever-changing business landscape.

Experienced leader at the forefront of digital commerce innovation in APAC, specializing in Composable Commerce solutions. I lead a dynamic business team at Kyanon Digital dedicated to transforming the way businesses operate across channels.🛒 Composable Commerce Expertise: My passion lies in the world of Composable Commerce, where we empower businesses to unify their operations seamlessly, break down silos, and adapt with agility.🤝 Client-Centric Approach: I'm committed to understanding the unique needs of each client across APAC, collaborating closely to deliver tailored solutions that exceed expectations.💼 Operational Unification: Our goal is to streamline and unite operations, enabling businesses to thrive in an increasingly interconnected digital landscape.🎯 Personalized Customer Engagement: We believe in the power of personalized customer interactions, building meaningful connections that drive loyalty and growth.📊 Data-Driven Decision-Making: By harnessing the full potential of data, we empower businesses to make informed, data-driven decisions, fostering a competitive edge in today's dynamic markets.Let's connect and explore how we can drive your business forward through Kyanon Digital innovative Composable Commerce solutions.

CommGate is a Singapore B2B technology company offers integrated technology solutions including Cloud Apps and Omni-Channel E-commerce for SMEs to increase sales and automate the business process. Main Responsibility PRODUCT MARKETING- Strategize marketing program that will differentiate CommGate offering from the competition and drive growth for the CommGate products.- Drive the implementation of marketing campaigns including lead generation, partnership marketing, events marketing, digital marketing and promotions.- Evaluate marketing opportunities and initiate programs to increase awareness of CommGate products through development of creative programs, brand awareness campaigns and promotions.- Develop messaging, collateral, events aimed at acquiring new customers, increasing our engagement with them and measuring the efficacy of such programs.- Take responsibility for defining and executing go-to-market strategies and organizational coordination for new feature launches, including positioning, naming, external communications and competitive analysis.BRAND MARKETING - Increase CommGate brand awareness by creating, implementing and managing innovative marketing campaigns across 360 degree communication channels.- Responsible for in PR, social media, digital marketing, content marketing and partner marketing activities and ensure integration of campaigns with brand consistency.- Drive thought leadership to strengthen brand positioning and reputation in the industry- Develop Internal Communication materials

1. Client Servicing- Formulate Integrated Marketing Communication strategy and execution plan to bring the big idea into life for brands across Consumer practices. - Provide corporate communication consultancy, handle media relation and crisis management- Oversee and ensure quality standards are consistently met by the account teams - Troubleshoot and manage issues on client accounts and projects- Develop, maintain, and extend relationships with key clients.- Perform day-to-day management of client’s project portfolio, including billings and payments- Act as brand guardian for client in discussions with other agencies and 3rd party supplier2. New business development- Strategically identify and approach new prospect- Develop new business including the development and presentation of proposals, as well as nurture relationships with both existing and potential clients.3. Team and Resource Management- Coach, mentor and give guidance to the Client Executives and Senior Client Executives- Motivate and encourage the team- Develop and execute career plan for each team member- Allocate team recourse toward efficiency for clients and profitability for the firmKey achievement: - Built the strong team of 5 consultants- Won 5 retainer clients with the total revenue up to $105,000 per clients- Developed new influencers engagement program as a competitive advantage in Edelman's offering

Formulating and overseeing the marketing communications strategy for the PYCO Group including Atlassian Vietnam, Pyramid Consulting and Yellow Pepper Technology to maximize the brand visibility across Vietnam.ACHIEVEMENTS- Successfully re-positioning the PYCO Group as the leading technology group company in the market- Successfully positioning the new business Atlassian Vietnam as the most dynamic and desired working place in technology industry. Company size growth from 20 people to 60 people in 6 monthsRESPONSIBILITIESBrand communications- Develop strategy and communications plan to promote and reinforce the brand image- Manage integrated marketing campaign to drive marketing effectiveness - Budget control and allocateEvents management- Develop a plan for industry events including sponsorship, speaking plans, hackathon, exhibitions- Develop a internal events plan for staffs, stakeholders and executives management- Overseas the logistic and executions to ensure the quality of all the events- Measure impact of events internally and externally by survey, press cover, online feedbacks, etc. Corporate communications- Ensure Atlassian Vietnam culture and values align with the Atlassian global.- Develop and manage all internal activities: employment satisfaction survey, recognition awards, company trip, all hands meeting, appreciation programs, etc. - Copy write and manage design and production of all branding items and corporate materials

Led the content strategy and product strategy of ELLE.VN website ACHIEVEMENTS- Increased the web traffics to over 280%, CPC: 0,05 USD/click- Increased the Facebook number of fans to over 300%

In charge of brand communications activities for Jobseekers.ACHIEVEMENTS- 2012 Integrated Marketing Campaign “Confidence to Success” attracted:o 280,000 visits to micro-site in 3 weekso 10,000 registers for the evento 2,000 participants to the event- VNW Newsletter reader increased 30% since I took charge of content- VNW achieves highest PR coverage 82% among competitorsRESPONSIBILITIESBrand building- Generated and proposed idea and concept for marketing campaigns/projects- Executed integrated marketing campaign (including online – offline communication, PR and event)Public relation- Developed PR plan and produce press release, advertorials for each branding campaign- Worked closely with media and reporters for editorials and to ensure VNW press coverage- Organized events (Venue, Event content, Guest, Speakers, Reporters, Logistic…)Digital marketing & Content development- Leveraged mass email, social media, newsletter and other online platforms to reach target audience- Developed content for email campaign, website, new product launch

- Technically supported customers via phone calls and emails: 90% satisfaction of customers- Consulted customers on using website effectively