Hayley Evans, Ph.D. Email & Phone Number

New York, United States

Toronto, Ontario, Ca

Identifies, prioritizes, and recommends critical areas for research investigation to executive leadership for designing research roadmapsBuilt strong relationships between Product Design and the Growth team by supporting a data-driven research approach to product marketing use cases, action measurement, and 2024 provider go-to-market strategySuccessfully leveraged demand generation to evangelize and increase research activity at League; democratized research project uptake experienced a 185% increase from 2022 to 2023 and demand continues to increase in 2024Developed client-facing, iterative research processes to position League as a thought leader to PaaS clients in the payer, retail pharmacy, and provider spacesCreated a design research repository based on internal user needs and streamlined knowledge sharing around best practicesResponsible for design research budget and tooling

Toronto, Ontario, Ca

Developed a new team of design research specialists including training, education, and career development plansDemocratized research by developing education, coaching methods, and measuring the impact of research conducted by product designers and product managers; increased the amount of democratized research by 900% in one year while enhancing quality and rigorLead strategic research initiatives for data-driven product direction decisions including information architecture work to structure persistent navigation for a variety of client use cases, exploring the efficacy of product offerings, and developing points of view for key issues and populations in healthcareDeveloped research processes from the ground up for this brand-new team including processes for protecting research participant information, ethical selection of participants, client-facing research processes, agile research planning and tracking via Jira, creating office hours for support, etc.

Partners with clients in the health and wellness space to co-create research strategies and road maps for direct-to-consumer products and servicesCurates design, technology development (e.g., web, mobile, point of sale), and communication strategies to help clients meet business goalsConducts research to meet client needs (e.g., landscape analysis to identify opportunities, interviewing stakeholders to design products and services, etc.)Creates and hosts interactive workshops (e.g., design thinking, branding, design studio, innovation) tailored to client needs

Herndon, Va, Us

Lead HCD work across 5 SCRUM teams (~55 people), collaborating with internal product managers and external (client) product managers to create roadmaps and strategies (e.g., scope, timelines, delivery coordination) to research and design user-centered products and experiences a for a suite of end-stage renal disease products at enterprise-scale (B2B)Established a program-wide quantitative research strategy via the inclusion of digital analytics and continuous product development dataUsed SAFE Agile to organize team HCD work; developed working agreements between product teams and leadership. Creates Jira tickets and manages HCD backlog.Mentored 2 junior team members in qualitative and design-based research methods and effective communication of resultsCo-created skills matrix and career development opportunities for designers and user researchers

San Diego, California, Us

Lead planning, strategy, vision, and execution of human-centered design activities for government agencies including VA, CDC, and CMS via agile processes to meet contractual objectivesScreened resumes and interviewed design, research, and content candidates for technical and cultural fit to build a UX teamCreated and hosted interactive co-design workshops with clients to develop products, services, and health policiesCo-directed internal research and design community of practice for 20 employees by developing and hosting bi-weekly workshops, training, and mentoring activitiesHosted weekly meetings/workshops with C-Suite to review and plan for the current/future state of the AgileSix brand using HCD methods

San Diego, California, Us

Led qualitative HCD strategy for a policy project at a government agency; brought expertise in working with vulnerable taxpayer populations impacted by a government agency's policies and technologiesDeveloped a variety of creative assets to highlight the user experience at various stages of their user journey through personas, storyboards, service blueprints, and reportsCreated WCAG AA accessible graphic and web design artifacts

Atlanta, Georgia , Us

Leads the UX/UI research, development, and design of the clinician dashboard and patient mobile application of a unique, ubiquitous computing mental health technology for veterans with PTSD and the clinicians who treat them; manages teams of 2 - 8 masters and undergraduate student designers and engineersPartners with clinical and domain subject matter experts to conduct research with vulnerable patient populations with low health literacy and translates findings into human-centered interfaces to increase patient engagement and clinical decision-makingUtilizes user research and testing methods including interviewing, surveying, video prototyping, participatory workshopping, user testing, etc.Creates a range of low to high visual and functional fidelity prototypes for desktop and mobile experiences Trained in conducting ethically conducting research and design activities with marginalized populations in English and SpanishCo-authored and was awarded a 1.2 million dollar NSF Grant; manages research project scheduling, cost, risk, methods, and delivery related to clinician dashboard and patient mobile application interfaceTeaches user-centered design/interface development and qualitative methods courses

New York, Ny, Us

Taught professional and graduate level courses through hands-on learning methods. Courses included: Digital Marketing, Management, Introduction to Digital Analytics, and Media Technologies.

St Kilda, Vic, Au

Created and executed strategies to assess various industry landscapes at this worldwide advertising agency. Clients included Heidi Klum Intimates, Aesop Skincare, VDKA 6100, Alfa Romeo, Together for Girls, etc.Analyzed findings to identify patterns in consumer behavior and implemented findings to enhance digital user-experienceDeveloped creative solutions in line with brand standards across media ecosystemFacilitate technology innovation workshops to educate agency staff on evolution and creative applications of technology hardware and software; examples of technologies explored include virtual reality, 3D printing, mobile phone sensors, and specialty display glass.

New York, Ny, Us

Developed program curriculum in conjunction with faculty members and industry professional by hosting discussions, analyzing industry trends, and writing proposalsManaged and evaluated faculty body of 200 marketing faculty; recruited and trained over 60 new faculty members in best classroom practices and teaching techniquesDeveloped partnerships between university and media organizations such as The New York Times and the Digital Analytics Association to enhance faculty and student development.Mentored four direct reports, tailoring opportunities for development and growth for eachOversaw daily operations of administrative staff, marketing faculty, and ensured operational efficiency in planning and execution of more than 500 courses per semester

New York, Ny, Us

Developed operational strategy to enhance customer-centric experience (e.g., fewer course cancellations, optimal class sizes) and increase departmental profits and staff satisfaction.Created new continuing education courses and certificate programs, including Media Management and Digital Analytics, in conjunction with adjunct instructors and administrative staff.Collaborated across university departments to carry out initiatives including events, conferences, and recruitment activities.

Doctor Of Philosophy (Ph.D.), Human-Centered Computing

Master Of Arts (M.A.), Graphic Communication Management & Technology

Bachelor Of Arts, Spanish Language And Literature