Denise Higgins

Denise Higgins Email and Phone Number

Senior Marketing Consultant at KeyBank @ KeyBank
cleveland, ohio, united states
Denise Higgins's Location
Westerville, Ohio, United States, United States
Denise Higgins's Contact Details

Denise Higgins personal email

n/a
About Denise Higgins

My excitement for marketing first sparked in Dr. Stoops' Marketing 101 class at Bowling Green State University. It all just clicked for me sitting in that lecture hall. As a marketing strategist, I have combined my analytical and creative strengths to achieve business growth goals. I plan and execute successful marketing strategies that drive sales, increase revenue, grow new markets and protect existing market share. I believe in hard work and working smart. A few laughs along the way are also a must!Specialities include: Marketing Strategy, Customer Relationship Marketing, Marketing Communications, Integrated Marketing, Competitive Market Analysis, Project Management, Product Marketing, Channel Marketing, Operations, Financial Analysis, Budgeting, Budget Management

Denise Higgins's Current Company Details
KeyBank

Keybank

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Senior Marketing Consultant at KeyBank
cleveland, ohio, united states
Website:
key.com
Employees:
14557
Denise Higgins Work Experience Details
  • Keybank
    Senior Marketing Consultant
    Keybank Apr 2017 - Present
    Cleveland/Akron, Ohio Area
    Lead the development and execution of marketing programs that acquire new clients. Deepen and retain existing client relationships utilizing targeted direct marketing strategies. Implement test and learn process to achieve incremental growth and optimize campaign performance.
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  • Charter Communications
    Manager Of Retention Marketing
    Charter Communications 2013 - 2016
    Columbus, Oh
    Led proactive trigger-based retention strategies to improve subscriber churn rates and build loyalty among 24M residential subscribers within national footprint. Conducted ROI analysis. Crafted messaging briefs and gained interdepartmental support for new marketing initiatives. Managed project execution, monitored program results and reported performance metrics.
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  • Time Warner Cable
    Crm Marketing Manager
    Time Warner Cable 2012 - 2013
    Colmbus, Oh
    Introduced advanced customer lifecycle, appreciation and engagement programs targeted to 8.2M residential subscribers in Time Warner Cable's West Region. Planned market segment strategy and program implementation. Managed end-to-end direct mail, email, web and bill messaging execution.
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  • Time Warner Cable
    Marketing Manager
    Time Warner Cable 2001 - 2012
    Columbus, Ohio Area
    Increased subscriber net gains by creating comprehensive localized integrated marketing plans for Time Warner Cable's Mid Ohio Division. Led external vendors and in-house creative team through successful campaign execution. Forged mutually beneficial relationships with vendors, media outlets and industry affiliates.
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Denise Higgins Skills

Integrated Marketing Marketing Communications Marketing Marketing Strategy Product Marketing Crm Competitive Analysis Customer Retention Management Customer Acquisition Customer Relationship Management Leadership Project Management Business Strategy Cross Functional Team Leadership Direct Mail Direct Marketing Email Marketing Strategic Planning Strategic Partnerships Marketing Management Telecommunications Digital Marketing Social Media

Denise Higgins Education Details

Frequently Asked Questions about Denise Higgins

What company does Denise Higgins work for?

Denise Higgins works for Keybank

What is Denise Higgins's role at the current company?

Denise Higgins's current role is Senior Marketing Consultant at KeyBank.

What is Denise Higgins's email address?

Denise Higgins's email address is de****@****ble.com

What schools did Denise Higgins attend?

Denise Higgins attended Bowling Green State University.

What are some of Denise Higgins's interests?

Denise Higgins has interest in Cooking, Yoga, Education, Reading, Music, Digital Photography, Fiber Arts.

What skills is Denise Higgins known for?

Denise Higgins has skills like Integrated Marketing, Marketing Communications, Marketing, Marketing Strategy, Product Marketing, Crm, Competitive Analysis, Customer Retention, Management, Customer Acquisition, Customer Relationship Management, Leadership.

Who are Denise Higgins's colleagues?

Denise Higgins's colleagues are Pravin Bamane, Sudhanshu Chauhan, Laura Snow, Lisa Cole, Isra Bily, Junie Joachim, Dan Mccauley.

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