Design and produce digital and print communications for the Legislative Branch, including direct mail, brochures, ads, social media graphics and website. Collaborate with team members to develop content, maintain and analyze social media channels.

Digital and print design solutions tailored for audience, stakeholder objectives, messaging, branding consistency, budget. Stakeholder communication, project management, vendor management. Art-direct creatives and work with developers. Designed websites, advertising, annual reports, and marketing collateral for several K-5 and K-12 schools.Created packaging for over 80 music projects for 3 record labels, including LPs, CDs, posters, and magazine advertising.

Collaborated with 12-person marketing team to engage alumni and friends and increase membership, through events and storytelling that highlight alumni impact and innovation. Concept and develop creative solutions for marketing campaigns across multiple channels.EMAIL CAMPAIGN SYSTEM DESIGN: Designed a responsive email system using best practices. Improved user experience on desktop and mobile devices. Guide and advise email editors. Address and resolve technical and design issues. Customize Marketo modules as needed.WEBSITE DESIGN: Designed websites for the Alumni Association (UWAA), University of Washington Magazine and several event-specific websites, to enhance usability, storytelling capabilities, and brand expression. Responsive visual design, interaction design, architecture, wireframes, prototypes, developer redlines, visual assets. Drafted style guides to ensure brand guidelines were consistently met.APP DESIGN: Redesigned member app to align with website, developed a new browsing experience to incorporate event registration and “like” feature to increase customer engagement. Role: Interaction design, visual design, asset creation. Ongoing UX and feature improvement design with a customer-focused approach.MARKETING COLLATERAL: Print design and production management of posters, invitations, brochures, signage, advertising, event displays, and PPT presentation decks for member acquisition and event promotion.VISUAL ASSETS: Designed visuals for print, websites, app and social channels, for a wide range of audiences and ages.PHOTOGRAPHY & VIDEO: Supplemented photography, from swag promos to campus beauty shots. Create animated gifs and short videos.

Designed all rental sales packets, advertising, direct-mail and on-site collateral for 60 retirement communities located across the U.S., targeted towards current and prospective residents. Created sales materials for new real estate developments, including folders, floor plans, brochures and advertising.

Agency designer and production manager for B2B and B2C clients. Branding, style guides, airplane graphics, exhibits, print collateral, advertising, sign systems.