Jonathan Higgins Email & Phone Number

Concord, CA, US

Concord, California, United States

• Direct report to General Manager, leading day-to-day sales operations.
• Sold down 25% of aged (2022-2024) new inventory within first month
• Spearheaded launch of new third party marketing company - ensuring minimal downtime between campaigns
• Directly responsible for attaining all key performance indicators set by manufacturers
• Increased certification levels of sales team from 22% to 100% before end of quarter
• Managed Used Vehicle Department (purchasing, reconditioning, pricing, and marketing)

• Direct report to General Manager, leading day-to-day sales operations.
• Increased Sales 32% YoY without a decrease in gross profit
• Created Sales Forecast, Controlled department overhead costs, managed profitability of the department, drove sales
• Oversaw marketing strategy to include SEO/SEM, TLA's, GA4, outside and inside events
• Submitted and maintained records for Mazda Co-Op and Advertising Program, ensuring maximum recouperation of allocated funds.

6300 Dublin Blvd

• Among normal duties - took lead on CIT and Incentive schedules to ensure quick funding and payment.
• Assisted GSM in allocations, forecasting, and marketing campaigns with third party provider
• Directly responsible for attaining all key performance indicators set by manufacturers
• Handled NVDR, Allocation, Facility Compliance, Training and Communications in accordance with the manufacturer’s guidelines

Walnut Creek, California

• Direct report to General Manager, leading day-to-day sales operations.
• Lead us to #1 in NorCal and Northwest Region for sales 2017, #1 in NorCal and #2 NW Region for 2018
• Created Sales Forecast, Controlled department overhead costs, managed profitability of the department, drove sales
• Directly responsible for attaining all key performance indicators set by manufacturers
• Managed Marketing Team with Budget Proposals, Advertising, and Outside Events
• Handled NVDR, Allocation, Wholesale, Facility Compliance, Training and Communications in accordance with the manufacturer’s guidelines

Dublin California

• Strong leadership of sales force, streamlining processes and increasing effectiveness.
• Recruited, Trained, and Mentored sales force with ZERO turnover
• Oversaw F&I dept. keeping CIT and Hot Sheets at acceptable levels
• Proficient with Dealertrack, DealerSocket & ADP/CDK
• Oversaw Internet dept. To include: Pricing, Response Times, and Closing Ratios
• Handled reporting of CPOs, RDRs, Incentive reconciliation, and district reporting

Martinez, CA

• Controlled sales relationship from start to finish. Maintained knowledge of available aftermarket products. Cultivated relationships with underwriters at finance departments. Ensured accurate and timely procurement and.
• Greet customers as they arrive and qualify reason for visit
• Assist customer in wants and needs determination
• Provide thorough walk-thru on selected models
• Used test driving experience to highlight key features of model
• Prepared credit application and structure for immediate approval

4901 Marsh Drive, Concord CA

• Handled a multitude of car selling duties including cold calling and handling existing accounts. Conducted extracurricular events as directed by General Manager. Maintained presence at off-site retail location to.
• Greet customers as they arrive and qualify reason for visit
• Assist customer in wants and needs determination
• Provide thorough walk-thru on selected models
• Used test driving experience to highlight key features of model
• Prepared four-square and related paperwork

Worldwide

Separated as E/4 after 5 years of active duty service following a 15month deployment for Operation Iraqi Freedom. Commendations include: Iraqi Freedom Campaign Medal, Army Commendation Medal, Army Combat Action Badge, Air Force Combat Action Medal, Purple Heart, 92MP BN. Combat Patch.

Associate Of Science (A.S.), Criminal Justice/Police Science

Diploma, High School/Secondary Diplomas And Certificates

Certificate, Management By Fire

Certificate, Automotive Finance And Insurance Management