Laura Higgins Email & Phone Number

Englewood, CO, US

Parker, CO

• We created this small marketing content agency to produce a variety of fast-turn and complex marketing and training content production projects for clients in health care, nonprofit and information security industries..
• Content strategy: videos, presentations, training/tutorials, text; multi-channel integration, scheduling and rollout.
• Conduct subject matter expert interviews; distill complex information and package it into easy-to-retain content.

Denver, CO

As a person with a lifelong passion for plants and a keen interest in locally-grown produce and small farms, I am honored to serve in my second three-year term on the governance board for one of the largest botanical gardens in the United States.I am a member of two advisory groups in addition to my board responsibilities: the Market Development and.

Englewood, CO

• Small startup online video platform with mobile and desktop apps. I was hired by the CEO to rev up the growth engine on a very limited budget. At hire, company had acquired 100,000 users and were adding 1000 users.
• Crafted promotions to attract new users in key segments: moms age 25 - 34; educators and students; homeowners and families.
• Produced online demos, built customer feedback loops; established program to increase overall engagement and site stickiness.
• Joint ventures: secured collaboration agreements with new partners in media, retail and online segments.
• Analyzed campaign metrics to surface improvement opportunities; swiftly implemented pivots and modifications.
• Directed corporate brand identity, positioning strategy and communications plan; emphasis on visibility, awareness and engagement.RESULTS: 400% growth in users; increased social media reach by 500%; email list growth.

• Multi-billion-dollar Top-50 credit union. I was hired as a marketing change agent after years of stagnant member growth.
• My 11 person team completed over 350 marketing projects per year, including advertising, demand generation direct marketing programs, member communications, event production, brand initiatives, public relations, social.
• Sourced/managed advertising, PR, interactive and marketing automation agencies, including multi-million-dollar contract negotiations and annual reviews.
• Revitalized online/email programs; tripled publications (over 30 editions per year), launched award-winning social media program.
• Directed complex, collaborative web site redesign project for 4 large credit unions (collectively serving over 1M members).
• Implemented marketing automation and CRM systems. Launched new product lines.

San Rafael, CA And Denver, CO

Boutique marketing agency providing online and email consulting and outsourced program leadership, new product prototyping, video and event production, copywriting and collateral production and PR services. Built diverse client base, increased revenues, and maintained a growth trend in each year of operation.Clients were from a wide range of industries.

Managed all aspects of large-scale management report packaging and publication for renowned marketing data publisher MarketingSherpa. Responsible for topic creation, writer selection and editing,publishing on Amazon.com and other major sites. Produced several Special Reports on Google AdWords, Online/Email Marketing for Consumer Packaged Goods firms, etc..

San Francisco, CA And Buckinghamshire, UK

Directed marketing strategy/tactics for international information security/Digital Rights Management software company that was acquired by Oracle Corporation: public relations; events, seminars and tradeshows; Web site; print collateral; pipeline development and demand generation. Conducted corporate rebranding and helped develop pitch presentations to.

Redmond, WA

• Managed global customer reference and global channel reseller programs. Featured presenter at key reseller events in USA/Asia.
• Created portfolio of Microsoft's internal best practices and deployment experiences for Microsoft TechNet, focused on increasing enterprise-scale product adoption of Windows, Exchange and SQL.
• Supported Windows 2000 launch through production of 40+ enterprise customer case studies, videos and presentations.
• Designed/produced 6 sales demo CDs; Microsoft intranet resource site for sales team; informational kiosks deployed in worldwide sales offices.
• Served as contributing editor to Microsoft's 25th anniversary book, Inside Out: Microsoft -- In Our Own Words. Received Ship-It Award for contributions to Windows 2000 product launch.

Bellevue, WA

• Hired as Product Manager and then promoted, I was an early employee at one of the original ecommerce companies -- created UPSOnline, the first online package traacking program and much of the core functionality that.
• Launched 3 consumer software products (email and Internet filtering) through retail software and consumer electronics channel and partners, plus aggressive online/print marketing and advertising campaigns and trade.
• Collaborated with development teams in US and in Pune, India.
• Renegotiated several critical supply chain vendor contracts to achieve more favorable terms.
• Served on mergers and acquisition transition team through multiple projects, reporting to Chief Operating Officer.

San Rafael, CA

Co-founded an award-winning, San Francisco-based film and video production company that produced children's films and industrial videos. Secured $4M in angel funding to develop and produce a series of award-winning film projects. Industrial clients included Oracle, Charles Schwab, Dreyer's Grand Ice Cream, Transamerica, Xerox, Cisco Systems, Autodesk.

Bachelor Of Science

Education record

Certified Guerrilla Marketing Business Coach

Education record