As the chief undergraduate student recruitment strategist in the Office of Admissions, I provided oversight of all recruitment and communications initiatives and leadership to a staff of 28 full-time employees, including 17 direct reports.- Designed strategic recruitment plan and led staff in tactical execution that led to a 17% increase in first-year enrollment over a two-year period – a raw increase of more than 700 students.- Modeled scholarships and developed marketing messages that improved the first-year class academic profile by more than a full ACT point in a two-year period.- Increased diversity of first-year class from 17% to 20% over a two-year period.- Oversaw reorganization of recruitment staff and implementation of territory management model.- Designed marketing campaign for yield that helped increase admit-to-enrolled conversion by more than 5% in 2015.- Analyzed data to inform predictive modeling. - Designed and developed reporting tools for admissions counseling staff to better understand trends in their territories.- Overhauled menu of campus visit options to focus on the student’s academic experience, increasing yield of campus visitors.- Chaired campus committee for undergraduate recruitment initiatives, a group charged with cultivating a culture on campus that supported student recruitment.- Managed contracts and relationships with outside vendors.- Oversaw recruitment and communications budget.

As a senior member of the Office of Admissions leadership team, I played a crucial role in shaping undergraduate student recruitment strategy for the University of Iowa. In addition, I designed and implement communication and marketing strategy for student recruitment and managed a staff of four full-time employees and more than 20 students.- Designed and implemented office's first comprehensive integrated marketing and communications plan, which contributed to record enrollment in Fall 2014—the largest, most diverse, and highest-achieving first-year class in the history of the university- Modeled scholarship changes that helped increase yield of high-achieving student populations, raising the overall quality of the incoming class.- Spearheaded complete redesign of recruitment publications while leading a cross-unit team of writers, graphic designers, and photographers in collaboration with University Communications and Marketing - Planned and executed content strategy for electronic communications—email, web, and social media- As a member of the university's Student Success Team, helped plan and coordinate campus initiatives to increase student engagement and retention and played an integral role in the launch of On Iowa!, a massive welcome and orientation program that helps first-year students transition to college- As a member of the university's Student Success Diversity Recruitment Subcommittee, helped focus efforts for recruiting underrepresented populations, which led to a significant increase in minority enrollment—12% in 2010 to 20% in 2014- Managed communications and marketing budget

- Assisted in the management of a 16-person staff - Led strategy development and implementation for central University of Iowa social media platforms. - Led a team of graphic designers and photographers responsible for producing recruitment publications for the Office of Admissions - Wrote feature stories for various publications and websites - Led The Race to Black Friday Facebook fan race campaign, which increased our audience population by 245% and engagement by more than 1,500% in a three-month span - Planned, scheduled and led the production and placement of print and web advertisements in newspapers and college guides

- Developed and executed a strategic e-communications plan that integrated email, web content and social media to reach several different audiences, including prospective students, alumni and donors, which contributed to record enrollment and fund raising. - Monitored web analytics and social media metrics and developed methods for demonstrating ROI. - Created and managed traditional and multimedia content for the Augustana website. - Served as Communications liaison to Athletics and Admissions- Managed the school's central social media platforms, growing the Facebook audience by more than 250% in less than a year.

As the beat reporter covering the University of Iowa football team, I created Hawkmania.com and built it from the ground up, launching the site in fall 2007 and growing it to more than 200,000 page views per month within a year. I created content ranging from traditional stories to blog posts to podcasts to videos and audio slideshows when other media outlets had yet to dive into multimedia.

I was responsible for beat coverage of the University of Iowa football team for a network of five newspapers with a total Sunday circulation of more than 180,000. I wrote in-depth, offbeat features on topics ranging from mixed martial arts to high school sports to cycling to horse racing. I was a regular guest on radio shows across Iowa and the Midwest, and I was one of 65 voters in the Associated Press Top 25 Poll for college football.

I managed a staff of four full-time and five part-time reporters and planned and executed coverage of 80 high schools in 11 conferences, two NCAA Division III universities, University of Wisconsin football, and the Green Bay Packers. I wrote seven to 10 stories per week while designing at least five four- to 12-page sections.

I covered high school and college athletics and acted as the sports department head in the absence of an editor for 10 of 18 months before being promoted.