• Supervised comprehensive strategy, production, and maintenance for 5~15 digital projects simultaneously on directv.com; ensured seamless execution from conception to completion while meeting strict deadlines set by corporate requisites.• Managed and mentored junior producers, providing training on project management software and internal tools to improving workflow efficiency and enhancing team collaboration.• Directed the development and management of content for directv.com, collaborating with business units to ensure brand consistency, resulting in a 40% reduction in branding inconsistencies.• Championed digital sales efforts that culminated in a substantial 32% boost to annual sales figures during 2022 through the implementation of targeted strategies focused on special offers and promotional campaigns.• Orchestrated and monitored project workflows among copy, design, and development teams; ensured adherence to established timelines while aligning efforts with project scope.• Promoted efficient communication between cross-functional teams which directly led to an average turnaround time reduction from three weeks down to ten days or less for major digital initiatives.• Optimized digital content strategy using thorough analysis of user behavior metrics, including A/B testing, which led directly into generating incremental organic reach surpassing monthly targets.• Collaborated on the transition from JIRA to Workfront for project tracking, asset management and team review cycles, reducing average project turnaround time by 20% and improving version control.

• Spearheaded multi-platform advertising campaigns for pharmaceutical giants including Bristol Myers Squibb and AbbVie, driving engagement across digital media, CRM programs, and customer activations. • Initiated strategic partnerships with account management units while executing promotional campaigns for high-profile medications like Opdivo and Linzess; findings utilized directly to fix three biggest causes of execution delays within production timelines.• Orchestrated collaboration among diverse groups including designers, developers and copywriters; improved production timelines by an average of 14 days.• Executed risk assessment methodologies that identified critical vulnerabilities in campaign plans; developed mitigation tactics which led to enhanced efficiency during high-stakes projects valued at more than $150 million.• Facilitated the successful launch of key product campaigns while ensuring adherence to all pharmaceutical regulations through active participation in client regulatory meetings.

• Orchestrated cross-functional collaboration to design user-centric web platforms and robust CRM programs, producing measurable improvements such as capturing 200+ new contacts monthly from healthcare provider audiences.• Developed comprehensive project plans that incorporated detailed schedules, SOWs, and technical specifications; ensured all documentation was up-to-date for 10+ concurrent projects within budget constraints.• Coordinated with account team to establish cohesive go-to-market strategies.• Facilitated weekly status meetings with cross-functional teams and clients, ensuring project milestones were met while adhering to budget across all active projects.

• Directed all phases of digital media production from concept through execution, including strategic planning and campaign launches; achieved a reduction in time-to-market by while maintaining high-quality standards.• Partnered with CFO to strategize annual account budgets, delivering precise project cost estimates and aligning staffing requirements with objectives, enhanced budget accuracy through detailed analysis of project life cycle.• Contributed to comprehensive evaluations of promotional content for Bristol-Myers Squibb’s campaigns, guaranteeing alignment with healthcare regulations; this initiative resulted in a 20% reduction in required revisions during the approval process.

• Spearheaded the strategic development and execution of branded content initiatives across renowned digital platforms like WIRED, Epicurious, ArsTechnica, and GQ.• Engaged directly with five key account directors to create compelling RFPs that not only addressed client needs but also showcased innovative solutions leading to successful multi-year partnerships.• Analyzed detailed performance analytics from sponsored content initiatives, leading to targeted optimization actions that resulted in an increase of user interactions.

• Crafted targeted branding initiatives resulting in a measurable increase of 18% in overall revenue across ABC.com and TheView.com; strengthened audience engagement through tailored content solutions.• Collaborated daily with account team throughout each phase of deck creation ensuring alignment between creative direction and business objectives.• Engaged directly with broadcast producers to refine project ideas and align outputs, ensuring adherence to both brand guidelines and client objectives.

• Developed targeted branding initiatives that increased overall ad sales revenue on Vh1.com and 4 annual tent pole websites, enhancing audience engagement through customized content strategies.• Worked closely with the account team at every stage of RFP response creation to ensure alignment between creative vision and business goals.• Partnered with broadcast producers to refine project concepts and align outputs, maintaining consistency with brand standards and client objectives.