Managing Trade Marketing Categories (Tea and Sugar)Responsible for creating Picture of Success and Planogram for all channels in cooperation with Brand and Commercial teams; follows executions in the field.Responsible for providing recommendations based on insights to relevant departments.Develop marketing strategies aligned with the brand strategyConducting Trade Marketing Strategies and Plans to increase the company's sales potential.To establish channel strategies along with execute associated plans.To design and develop decision support systems and expert systems.

Present to Sales Director & Marketing Director proposed yearly annual plan for approval.Align finance on promotional cost by promotion & all related charges.Develop with Brand Managers, Trade Marketing packaging artwork once plan is approvedTo contribute organization’s goals plus objectives and enhance market share and sales performance.Creating trade promotions for retail stores,To prepare weekly, montly sales targets and collects and analyzes data to evaluate current sales goals.To design sales employee incentive programmes.Create promotions (discount code, cinema ticket etc.) using digital apps (Justsnap) for consumersTake a role in developing and publishing forecasts, quota plans,To design business channel loyalty programmes,To prepare trade promotional plan in designated channels with crucial customers.To perform closely with CSO as well as Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.POS with Qliksense (BI tools)

Management of sales operation and follow current innovations in this fieldSales, budget planning&forecastingEstablishing, chasing and calculating bonus systemTo prepare the reports and analysesEstablishment and management of OLAP system (MS analysis services)Developing some analyses using the data mining tools for desicion support systemTo Collaborate with sales teams to understand customer requirements and provide sales support

Tracking of all commercial activitiesCategory data generation and analysis to track competitive actionsAnalyze customer data in order to identify opportunities in terms of market share gainBased on needs; input to executive presentations, special analysis etc.Product assortment analyses in given channel.Channel and respective category understanding.Doing price adjustment for productsMonitoring and reporting of Trade Marketing Budget to achieve the sales team,Monitoring the discount implementations,To determine and implement the standards of POP materials for customer based,To develop trade marketing support materials and research needed to execute the plan most effectively,Analyzing product penetration for sales team,