• Guiding select brands and companies in multiple verticals in building their social media personality, organically and via paid campaigns. • Designing and implementing large scale influencer and advertising strategies, managing owned media and assets• Leading large-scale influencer campaigns for advertising firms

• Led firm business development efforts, successfully• Managed firm's social and media presence•Designed and managed large-scale influencer marketing campaigns for leading clients, in multiple verticals• Developed organic and paid creative and brand strategies for leading firm clients

• Founding member and head of campaign operations for pioneering and top Israeli influencer-based advertising and marketing firm.• Designed all campaigns, including influencer/brand strategy, creative content, and deployment on social media• Recruited and managed relationships with thousands of influencers, devising a successful, proprietary method to match them with appropriate brands and target audiences (via age, interests, look, type of followers, deep insights, etc.)• Headed media management division, overseeing ten employees, and managed data division, including building data infrastructure for the firm

Led media, press, and voter relations efforts for a member of parliament responsible for regional development.