HILÁ is an American womenswear brand, highlighting elevated event wear for the contemporary chic. Bold and sensual in its design ethos, HILÁ is created to empower and emblazon the modern woman. Utilizing luxe fabrics to conceptualize sensuous and sultry silhouettes, HILÁ’s pieces are created to embody the very soul of eccentricity, celebrating the woman, and treasuring the cultivation of sexuality and femininity.

- Executive Assistant to Cameron Silver, Fashion Director of H Halston and H by Halston.- Executive Assistant to Brad Goreski, C. Wonder. - Assisted styling shoots- Helped develop marketing, social media, and PR initiatives - Managed Celebrities business/personal calendar and schedule appointments/reservations on a daily, weekly and monthly basis.- Coordinated travel arrangements and prepare itineraries/agendas.- Prepared and process monthly executive business expense reports according to company procedure and policy.- Traveled with and attended meetings, appearances, events, etc. with Executive when necessary.- Assisted with special projects, including annual charitable benefit, as needed.

• Worked directly with the designers and design director in both RTW and Fur in all development duties, ranging from research, boards, fabric maintenance, sketches, patterns, garment finishes, and runway preparation. • Assisted in all final preparations and overflow of work for the Fall 2015 runway show from embroidering silk scarves, pleating skirts, finishing garments to preparing and packing the garments alongside the head designer, associate designers, and design director.• Assisted in the timely launch of embroidery designs for couture Fall, Pre-Fall, and Resort collections under the guidance of the design associates. Assisted in designs on patterns and full package launches of embroidery designs that were sent overseas. • Assisted fur pattern makers and atelier in an array of duties - ranging from pattern development and adjustments, fur manipulations, and silhouette development.• Sourced fabrics, materials, notions, and trims for samples and production.

• Assist all collection design developments and meetings for S/S, Resort, Pre-Fall, Bridal SP/FW, Capsule Fur/Night Collections• Pitch silhouettes, inspiration, design, construction details through trend research/market research for each show• Assist designers in all necessary pre-development and production duties

• Implement strategic direction and high-level assortment plans for each merchandise category, leveraging competitive market intelligence to gain and maintain marketplace advantages• Develop and set merchandising seasonal plans and goals with Director of Merchandising by articulating business metrics and motivating teams to deliver results• Guide, review, and approve initial concept development with Design, alongside Director of Merchandising; ensure assortments meet cost structure and ensure product sell-thru• Implement direction of style plans and designs to meet sales needs and emerging trends• Partner with Design, Product Development, Sales, and Marketing to identify and generate new product opportunities• Oversee all teams to ensure brand cohesiveness and market leadership across categories• Compile customer profiles, product requests, retail sales and merchandise needed to establish the ideal product assortment within the line• Communicate current trends and perform competitive analysis of trends and customer preferences• Maintain current knowledge of customer lifestyles in order to understand market needs• Partner with and coordinate on executive level among Design, Production, and Sales to ensure timely launch/delivery of goods, sales growth, expense management, and attainment of margin goals• Work closely with senior management to perform forecasting, execute upon design goals, and ensure progress toward financial goals

• Develop and execute all marketing, public relations, and social media plans for brands from an entertainment perspective• Develop written and visual press releases, media alerts, media kits, and pitches for brands• Writing and coordinating design, illustration, and photography for web site development, marketing publications, and brand materials • Pitch products, promotions, and news to media outlets• Proactively pursue dressing opportunities for brands; continuous outreach to celebrity stylists and representatives on behalf of brands• Process all media requests for clients• Strategic implementation of all social media• Event coordination and management; Lead planner - handle all VIP and celebrity guests, gifting, location production, and the management and directing of assistants/talent/press

• Oversee the development of clothing targeted towards a contemporary market• Responsible for planning and selecting a range of products to sell on E-Commerce site of blog• Attend all market weeks and trade fairs as La Modella Mafia buying representative, to select and assemble a new collection of products• Maintain good relations with suppliers, while being able to negotiate prices with them• Liaison with suppliers and site director to ensure product/collection supply meets demand• Source new merchandise and review existing ones to ensure products remain competitive

• Develop written and visual press releases, media alerts, media kits, and pitches for luxury brands • Pitch trends, collaborations, promotions and new openings to media outlets • Support Senior Account Manager with all media responsibilities relevant to clients and media outlets • Develop relationships with senior and assistant fashion, bridal, entertainment, and accessories editors; including: national, weekly,and fashion publications • Assist with the development and execution of PR plans with Senior Account Manager • Process all media requests for clients • Arrange and facilitate calls on a weekly basis with designers and CLD associates • Service designers with all press hits, pitches, and releases related to their company • Manage publicity requests from all media outlets pertinent to clients managed • Assist with photo shoots including: interfacing with designers in collecting key product information, styling shoots from pre-production to wrap, responsible for all production details with crew, model, and designers • Initiate and facilitate trunk shows; operate as sales representative on behalf of clientele • Manage and direct social media plans and initiatives for designer clients • Perform the duties of a sales representative in garnering trunk shows with luxury boutiques and specialty stores • Create and update tailored media distribution lists • Manage and direct a minimum of three to five interns per day

Showroom• Manage and upkeep of the showroom for women's couture lines, menswear, and fine jewelry.• Proactively pursue dressing opportunities for all brands, contributing to developing ideas and conducting research, including initial contact of publicists and stylists and assisting with looks and pulls. Editorial• Assist Senior Account Executive and PR Coordinator with primary editorial duties• Develop written and visual pitches, press releases, and editorial placements • Create, update, and maintain stylist and media contact lists.• Monitor media and press for client coverage and placements.• Assist team with establishing and maintaining relationships with key fashion and entertainment print outlets, online sites, and entertainment outlets to increase exposure of celebrity placement in the press• Manage social media accounts for D'Orazio & Associates, publicizing celebrity placements.• Select pieces and merchandise from clientele to place in showroom for stylists pulls and celebrity placements.• Assist showroom manager in pulls and returns with stylists managing the delivery, tracking, and return of goods. • Assist in building relationships with stylists and celebrity representatives.

Thesis: A Digital Revolution of Fashion: the Effectiveness of Social Media for Evolutionary Marketing, Social Commerce, Customer Cultivation and Brand Loyalty in the Fashion Industry.Abstract: The paper examined social media platforms and methods luxury and retail fashion houses can employ to heighten their marketing initiatives. Examinations of three distinct segments of contemporary fashion marketing were performed: evolutionary marketing, social commerce, and customer cultivation that leads to brand loyalty. The results of an online survey aided by an in-depth focus group revealed that fashion marketers must engage conversationally with their consumers through social media by providing exclusive, potent, and relatable content through their varying social media platforms and outlets, including bloggers. The survey and focus group revealed that consumers are not welcoming of the idea of socialized commerce, in particular through the social media platform of Facebook. Together these findings indicate that fashion marketers must develop their stratagem, evolve with their digital aged consumers, and offer consumer-oriented forms of marketing, branding, and advertising.

• Assisted on photo shoots for e-Commerce department. Styled, pulled, and coordinated looks alongside superiors. • Participated in marketing brainstorm meetings for upcoming seasons. • Offered ideas for BCBGeneration in regards to effective social media campaigns – suggested different and innovative digital marketing ideas based off of my graduate knowledge. • Facilitated and executed all the data input for customer mailers in order to better accommodate the marketing department in consumer outreach and promotion.

• Assistant to Account Coordinator; right-hand to Account Directors, Executives, and Supervisors – held the responsibilities of an account coordinator.• Monitored media for client coverage; organized and generated daily media coverage reports for clients such as General Mills, Coca-Cola Corporation, and NASCAR to events such as Quiznos Pro Challenge.• Assisted in the writing of press materials including pitch letters, press releases and tip sheets.
 • Conducted media outreach and pitching for clients to majority of markets across the United States. • Facilitated and compiled press kits and media mailers. • Contributed to new business brainstorming and pitches. • Worked 45 hours per week over the duration of 4 months.

• Develop new sample products, brainstorm new ideas for products, map out marketing plan for a new women’s undergarment line of leggings• Head of package design and marketing to young women – with a unique background in both design and marketing I am able to utilize all my tools to evolve the new line and market the product to diverse groups of women to better serve the consumer. • Single-handedly brainstormed and developed the brand/label and geared it towards a young clientele. • Facilitate and schedule meetings with buyers to promote the product and pitch different products of the company to various consumers and companies.

• Assist in the promoting and marketing of the USC Trojans Football, Men’s Basketball, Women’s Basketball, Baseball, Soccer, and Track/Field teams.• In charge of facilitating game day activities, from the pre-production of the field/court to interacting with the fans and distributing promotional items. • Special emphasis placed on the Football program with high involvement in marketing the players and program through different outlets such as organizing autograph signings to handing out and selling promotional merchandise to fans to grassroots promoting.• Men’s and Women’s basketball: contributions in directing diverse aspects of the game; such as the PA; guiding the band, USC Song Girls, Spirit Leaders, and Dance Force; distributing promotional items; selecting fans for activities; and directing halftime programs. • Involved in the coordination and implementation of community service programs to enhance relationships between the community and athletics at USC such as a “Day in Troy” in which we involve USC athletes with children from the greater Los Angeles area in a full-day of “Trojan” activities from tours, to autograph signings, community awareness programs, and a basketball game against our cross-town rivals, the UCLA Bruins. • Created all baseball headshot banners for visiting teams with Adobe Photoshop.