Throughout my career, my driving force has been a deep-seated desire to innovate and revolutionize various industries. This journey began with the establishment of ROI, a consulting firm that was among the first in Israel to specialize in customer experience strategy. ROI quickly rose to prominence, collaborating with leading organizations in healthcare, insurance, finance, and beyond to redefine the way businesses engage with their customers. My path then led me to develop CCP, a cutting-edge customer experience analytics platform, further cementing my role as an innovator by providing essential insights to enhance service strategies in leading companies.The strategic choice to sell and integrate my operations into EY (Ernst & Young) marked a significant turning point, enabling me to amplify the impact of my initiatives on a global scale. As a partner at EY, I leveraged my entrepreneurial expertise with their vast network to spearhead digital and business transformation across numerous industries.Launching my latest initiative Freeda.AI in the UK, I've turned a personal insight into a universal mission addressing menopause, a phase too often left in the shadows. Recognizing the scarcity of dedicated solutions, I was compelled to harness my broad experience in product innovation to empower women. This venture is not just about managing symptoms; it's about enabling women to lead uninterrupted lives, fully and vibrantly. Freeda.Ai is a digital platform, utilizing AI to tailor support and care, truly embodying our philosophy: "For life without a pause.As we initiate a pilot with a leading health organization, the business potential of our venture becomes increasingly clear. We're not just filling a significant gap in women's healthcare; we're tapping into a vast market ready for change.Freeda. AI combines my personal journey with a clear-eyed view of its potential to disrupt the market, poised to make a significant difference in the lives of millions while tapping into a promising growth sector.Stay tuned as we revolutionize the menopause journey AREAS OF EXPERTISEStrategy / Product Development/ Customer Experience / Digital / Business Design / Operational Excellence / Mentoring
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Co-FounderFreeda.AiTel Aviv-Yafo, Il -
Co-FounderStealth-Mode Femtech Startup Mar 2023 - Present -
Partner, Head Of Business Transformation IlEy Apr 2016 - 2022IsraelIn 2016, following the acquisition of ROI Consulting by EY, I was privileged to join EY Consulting as a partner, taking the lead of the firm's Business Transformation Group. This role allowed me to play a pivotal part in seamlessly integrating ROI Customer with EY Consulting's digital division. Throughout my tenure, I've had the opportunity to steer multidisciplinary teams, overseeing a broad spectrum of projects that include digital transformation, innovation, experience design, customer operations, and technology. Additionally, I established Wavespace, the EY innovation center in Tel Aviv, which serves as a hub for fostering innovation and driving collaborative initiatives. Beyond these accomplishments, I actively participate in several of EY's global leadership teams, contributing significantly to the development of the organization's strategic vision. -
Founder And CeoRoi Customers Jan 2010 - Mar 2016IsraelEstablishment of a new pioneering consulting division that introduced the transformative concept of customer experience (CX) to the Israeli market. With a relentless focus on delivering exceptional CX solutions, this division quickly gained recognition and attracted clients such as Mizrahi Tefahot Bank, Discount Bank, Fattal Hotel chain, Menora Mivtachim Insurance, and numerous others. Our collaborative partnerships and innovative strategies have empowered these organizations to elevate their customer experiences, driving customer satisfaction and long-term success. -
Founder And CeoRoi Customers Jun 2002 - Mar 2016Tel Aviv, IsraelEstablishing and managing a highly regarded consulting company, dedicated to enhancing business performance and facilitating seamless transitions from strategic vision to tangible results. Our expertise has been sought after by esteemed organizations such as Yedioth Ahronoth Communication, Pelephone Cellular, Strauss-Elite Food and Drink, Harel Insurance, Bank Leumi, Carasso Group, Clal Finance, Phoenix Insurance, Bar Logistic, Isracard, and many others. With a client-centric approach, we have successfully guided these companies in achieving their goals and driving sustainable growth. Our unwavering commitment to excellence has solidified our reputation as a trusted partner in navigating complex business landscapes.
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Founder And CeoCcp Jan 2008 - Jan 2016IsarelEstablishing and managing a startup that developed an innovative optimization system for real-time measurement of customer experience performance. With a strong emphasis on customer-centricity, our solution enabled organizations to accurately identify areas of performance decline and implement targeted actions to improve efficiency. Our product gained widespread adoption, successfully implemented in numerous leading organizations such as Harel Insurance, Mizrahi Bank, HOT Telecom, and more. Recognizing the value and potential of our solution, the intellectual property and operations were acquired by EY Global. Today, our solution is an integral part of the EY global managed service platform, contributing to the enhancement of customer experiences on a global scale.
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Project ManagerTefen Jan 1998 - Jan 2002
Hila Carmel Education Details
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Industrial Engineering
Frequently Asked Questions about Hila Carmel
What company does Hila Carmel work for?
Hila Carmel works for Freeda.ai
What is Hila Carmel's role at the current company?
Hila Carmel's current role is Co-Founder.
What schools did Hila Carmel attend?
Hila Carmel attended Tel Aviv University, Insead.
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