Lead the strategy, business development, product management and marketing of Firefly.ai: Automated Machine Learning platform for business impact. Simplifying AI for enterprise adoption.

End to end accountability for the company’s core line of business. - Achieved business growth in a mature and saturated market by driving product innovation - Built and mentored a strong management team, leading over 200 employees - Led a start-up mode operation of Voice Biometrics Authentication solution. Scaled up the product offering, operations and marketing activities

Lead the Enterprise division strategy and product portfolio. Manage a team of professionals with following responsibilities: Strategy, product portfolio, pricing, partners and alliance, competitive Intelligence. - Facilitated major strategic process across the division to set a 5 years strategy including major M&A and investment decisions with top management. - Created the plan of the product portfolio transition to the cloud. - Envisioned and drove innovation program including hackathons, innovation investment process and innovation management system. - Established NICE’s product management academy

Manage the solution marketing team. Ownership of marketing strategy, positioning, pricing, product launches, Go-to-Market strategies, sales collateral and analysts briefing of a wide product portfolio. - Created and Launched 2 new suites of business solutions targeting new buyers and budgets and defining a new market space for the company in the domains of Big Data and Voice Biometrics

Managed a team of 7 product managers, led the roadmap of NICE’s analytics based applications - Initiated a cross-organizational transformation from platform provider to business solutions - Led the product management track of M&A processes form due diligence to post-merger integration - 1 granted patent, 2 pending patents for analytics based solution for customer retention

Lead the “Teaching and Learning” Line of business – providing solutions for academic faculties.Including: Strategy, GTM, product management, marketing and sales enablement.

Business Solutions for the Pharmaceutical Industry - The product champion for Knowledge Management, Business Intelligence and Performance Management solutions for global pharmaceutical companies - Head of cross-functional team of Marketing, Product Development and Implementation teams