Hila Qu 曲卉 Email & Phone Number

Los Angeles, Ca, Us

Morrisville, Nc, Us

Minneapolis, Minnesota, Us

New York, Ny, Us

London, Gb

San Francisco, Ca, Us

London, London, Gb

Services include: - 1. Growth Training/Workshop: full company training on growth frameworks - 2. Growth Audit: evaluate growth strategy, metrics & process and provide recommendation- 3. Growth Advisory: Weekly calls, high touch engagement modelI help founders and companies with: - Product-Led growth: help SaaS companies start a PLG motion- Growth strategy: North Star Metric, Growth model/loops- Full funnel Growth Experiments: acquisition, activation, retention- Product Metrics & Data analytics- Growth process: ideation, experimentation - Growth team structure/hiring- Mobile app growth & SaaS growthContact: hui.qu.2009@gmail.com

Investor - TofuInvestor - EppoInvestor - SynthesisInvestor - ReforgeInvestor - Growth Nirvana

https://tinyurl.com/yx8v9z9t

Grand Rapids, Michigan, Us

London, England, Gb

San Francisco, California, Us

Venice, Ca, Us

Advise Mucker Portfolio companies on growth and strategy

San Francisco, Ca, Us

San Francisco, California, Us

Boston, Ma, Us

Austin, Texas, Us

Atlanta, Georgia, Us

Foster City, California, Us

San Francisco, California, Us

Building an industry leading B2B Growth Product Team- The team generated over $1.5M incremental ARR from growth product initiatives & experiments in the first 6 months - Launched PQL (product-qualified leads) system from scratch - generated thousands of PQLs 1st month- Built product analytics team from scratch. Created product metrics systems and generated deep insights on purchase drivers and feature adoption journey- Systematically launched the experimentation process and increased velocity Check out our vision and strategy https://about.gitlab.com/direction/growth/

Irvine, California, Us

Strive to build the most effective full-funnel growth team in the industry. Our growth team consists of 3 sub-teams - User Acquisition: paid social, SEO, SEM, ASO, affiliate, partnership, performance, offline, organic, referral ....- Customer Marketing: we build relationships with our customers through personalized and beautifully-designed emails，notifications，and messages- Product Growth: we drive customer activation and engagement by improving critical product flows through hypothesis-driven A/B testing We're hiring, let me know if you are interested.

Irvine, California, Us

- 2017 Hero Award winner & 2016 Einstein Award winner

Irvine, California, Us

Notable results:1)Tripled new user key feature adoption within first 90 days of joining Acorns2)Lifted first 3 month user retention by +10% 3) Re-vamped entire new user nurture email flow that drove tens of thousands additional key user actions4) Identified opportunities to drive overall top of funnel organic app install by over 10% through ASO and improving app review Product-driven growth- Work with design & engineer to launch experiments inside the product to drive user activation, engagement, retention, and referral.- Conduct in-depth data analysis as well as qualitative user research such as survey & user testing to generate insight and identify opportunity for experiments- Manage growth process & team from ideation, experimentation to analysis, advocate an experimatation cultureUser communication & marketing- Set up automated personalized email, in-app & push notification communication based on user segment

San Francisco, Ca, Us

San Francisco, California, Us

I work as PM for growth at Growthhackers.com , the premier online community founded by Sean Ellis for growth professionals to collaborate and get inspirations for growth. Responsible for growth and analytics for two products: Growthhackers.com, a popular growth community, and GH Projects (formerly GrowthCanvas), a SaaS applicationNotable results:- Launched more than 100 tests across AARRR funnel and the winners: 1) More than tripled 1st week revisit rate 2)Improved 6 week retention rate by 60% 3)Doubled sign up rate - Started Medium and Slideshare accounts from scratch, top slide received >17000 views in 6 months, got featured at front page; Made Medium #4 social traffic source for site in 1 month- Took the SaaS application out from beta to establish its initial customer base with thousands of monthly revenue via various conversion optimization testing and acquistion channel exploration- Built out the entire automated Intercom drip email and in-app messaging activation and retention campaign based on different user segments- Led the project to set up analytics insfrastructure for tracking & database, defined and set up KPIs and dashboards, and constructed growth model Responsibility: * Led the entire growth process: investigate tools, implement data and testing infrastructure, build growth models, identify focus areas, develop different digital channels, and design, launch and analyze tests to drive growth* Managed a weekly growth sprint involving marketing, design and engineer to drive user acquisition, activation and retention: launched new welcome page, new onboarding flow among many other initiatives which increase some key metrics by more than 700%

Palo Alto, California, Us

*Proactively identified business needs and built customized analysis to answer critical strategic and operational questions. Innovatively developed Sales/Marketing and Competitor dashboards, created weekly, monthly and quarterly reports covering sales KPI for 21 product lines reviewed directly by EVP, CFO and CEO*Acted as project manager on large-scale planning & analysis projects involving external consultant and internal sales, marketing, finance and operation teams. Conducted extensive modeling on large database to generate funnel insights, assess conversion, and build dynamic forecasting models used in strategic planning*Spearheaded multiple department-wide programs & initiatives: i.e. took lead on productivity Improvement project, surveyed 400+ people to identify key issues and engaged with Director/VP level stakeholders across company to form action plans and drive changes*Responsible for all analytics/market research vendor qualification, evaluation and relationship management

El Segundo, Ca, Us

*Responsible for website testing and analytics using Omniture Suites: led a multi-functional team consisting of Creative, Web Development, Product and BI, successfully launched new landing page design increasing conversion rate by 20%*Improved and utilized complicated life time value (LTV) model to calculate, track and predictcustomer profitability based on customer metrics*Created models to track campaign ROI for all digital and off-line marketing channels: TV, Radio, Email, and Direct Mail etc; modeled attribution, and identified actionable plans to improve campaign performance*Performed various analysis to model customer behavior, compare acquisition sources, and optimize product design: i.e. identified $600 K revenue opportunities just involving simple product changes through research*Acted as Point of Contact on all analytic projects: define requirement with business stakeholders, coordinate resources and communicate with BI developers, set priorities and deliver final reports

Brea, California, Us

Performed international market analysis and M&A due-dilligence investigation to support business development activities in a $600M clinical diagnostic market

Cincinnati, Ohio, Us

* Analyzed market landscape of over 30 major competitors and delivered strategic recommendations for OLAY , a worldwide leading skin care brand, to aggressively expand into a $640M cosmetic segment*Launched market research studies including focus group, survey and interview to provide insights on consumer preferences, developing innovative product concepts 100% adopted by R&D in new product design

*Established ESP Equity China branch (a US-headquartered Private Equity firm): negotiated contracts with partners, prepared technical and financial proposals, and worked with oversea team to address business inquiries*Developed relationships with municipal government, universities and business community and created an

Master Of Business Administration (M.B.A.), Marketing, Strategy

Master, Biochemistry

Dual Bachelors, Biology, Economics