• Led the development of a long term strategy for communications and marketing. • Developed annual communication and marketing plan and related budget.Communications• Developed a marketing strategy that effectively markets the organization, educates the public in terms of issues, and maximizes the organization’s fundraising efforts.• Managed KBI's relationship with local and national media; develop media training to present to board/LC and staff as well as written media procedures and best practices to include in KIPP procedure manual. • Supported school and family communications• Oversaw KIPP brand adherence• Created print and electronic collateral • Managed website and online presence, including social media• Was Board of Trustees administratorSpecial Events• Developed and execute against a strategic special events calendar that ensures efforts, resources, and staff/volunteer time are utilized in a manner that provides the greatest return for KIPP.Talent Recruitment• Created a recruitment plan to hire for growth positions and fill vacancies at both KIPP Baltimore schools, KIPP Through College and KIPP's Shared Service Team.• Created and managed staff referral bonus campaign• Coordinated district processing efforts with Baltimore City Public Schools• Executed resume screens and phone interviews, coordinated sample lessons and performance tasks, issued offers and on-boarded new hires.Student Recruitment• Designed and created applications, receipts, and marketing materials for yearly recruitment campaign.• Worked with Community Engagement Manager to plan and execute community recruitment events• Attended recruitment fairs with members of school leadershipVolunteer Management• Created and executed a volunteer strategy to increase resources for KIPP Baltimore• Coordinated service events to engage volunteers on our campus • Managed the KIPP Baltimore Junior Board and external volunteers

• Was responsible for the School’s admissions advertising campaigns and marketing materials, including writing, design and budget management.• Designed, wrote original text, and maintains the school's website.• Wrote, designed and published weekly newsletters and contributes copy to the school’s Honor Roll and Development/Alumni newsletters.• Wrote and disseminated press releases.• Was the liaison to the Board of Trustees; provided assistance with meeting planning, minutes, training material preparation.• Served on the Development Committee, Multi-Cultural Committee and other community groups.• Worked on the administrative leadership team, participating in decisions fundamental to the School’s operation, such as budgeting, scheduling, student life, and admissions.