Board Member

• Manage, develop, and mentor two Marketing Assistants• Write, get approval, and implement an annual Marketing Plan and Budget to drive leads and grow the business• Manage all media requests, including over 20 stories for publications like the Today Show, WKMG News 6 Orlando, and Fast Company• Own lead generation programs from execution to handoff with sales• Develop and execute a content marketing plan to help engage our customers and improve brand awareness across the US• Increased our top 10 keyword rankings by 70% over 2.5 years by coordinating and executing paid search campaigns and SEO strategy with our external agency.• Utilize Hootsuite for writing, scheduling, and analyzing data on all social media posts, resulting in a 257% increase in followers in my first year• Maintain and annually update 50+ unique pieces of sales collateral to assist salespeople when engaging with restaurant corporate chains and franchisees during prospecting and expansion conversations.• Responsible for rebranding 13+ newly acquired companies’ buildings, websites, social media accounts, and any additional marketing assets• Coordinate the end-to-end tradeshow and conference processes to introduce our brand in new markets and drive prospects to our products and services

• Plan email campaigns, research tools, report on email marketing best practices, develop email marketing strategies, and build out workflows/automations• Support clients with their email marketing initiatives • Assist clients with copywriting for blogs, email campaigns, and social media posts• Utilize tools like Constant Contact, HubSpot, MailChimp, and Herefish

• Led the implementation of HubSpot to become the new tool for Marketing, Sales, and Customer Service• Research and write blog posts or service pages• Ensure that all content is optimized for SEO by utilizing SEMrush, MOZ, and Yoast SEO• Write email copy, build the emails in MailChimp, and create the audience lists for campaigns to drive event registrations• Develop content and social media calendars to increase brand for clients • Design graphics, marketing, and sales collateral, along with other types of visual content utilizing CanvaResults: Freelance Social Media for a Non-Profito Increased Instagram followers by 34.4% in the first 90 days o Increased overall followers across all platforms by 8.2% in the first 90 days o In the first 3 and a half months, increased page and profile impressions by 52.8% (from 563,792 in the previous year to 861,587) across all social media accounts

Revenue Era is a private, invite-only community that serves marketing teams obsessed with driving revenue. Join the top marketers specializing in ABM, Demand Gen, Events & Field, and Growth. The time when marketing was just asked to "make things pretty and drive leads" is over. We are ushering in marketing's next generation - revenue.

Participated in a 10-month fellowship pairing local business leader mentors with ambitious female and Jewish-identifying women looking to advance their professional careers and pursue senior leadership positions.

• Wrote, implemented, and managed the process of developing marketing assets and launching travel campaigns

• Collaborated on 2 renewals campaigns that increased customer renewals by 5% over two years• Created customer journeys to engage our members with our network at different touchpoints• Drove member acquisition through the creation of 5+ downloadable content assets, compelling social media campaigns, and data-driven event marketing • Leveraged Sprout Social analytics to optimize engagement and enhance prospective member outreach• Led marketing efforts for our Executive Network by expanding the value proposition and hosting virtual roundtables and summits with cross-functional teams• Crafted, implemented, managed, and reported on 15+ B2B membership and B2C Executive Network campaigns • Wrote and presented marketing briefs for internal stakeholders to understand the goals, business objectives, and criteria to develop creative collateral and campaign tactics• Project managed the execution of campaigns, including building HubSpot emails, developing creative assets, paid social, organic social, landing pages, and educational member-only experiences at ASUG virtual events

• Established and achieved 180% of 2018 and 190% of 2019 self-directed quotas for new households added per year• Developed and executed the social media strategy by designing all flyers, Facebook and Instagram images, and updated website sliders for every congregation event and program• Coordinated prospective member process with Clergy, Director of Education and Family Engagement, and Lay Leadership to ensure that prospective and new members have the best experience possible

• Created a strong student experience, resulting in 100% retention across the student lifecycle• Led Salesforce design, implementation, and dashboard launch supported by Marshall Salesforce lead and Huron Management Consultants to track admissions, alumni, and partner relations across all specialized graduate business programs• Managed program budget of $200,000-$350,000 and coordinated with the Director of Financial Planning and Management• Onboarded new staff by collaborating with HR and supervised three part-time Student Workers• Maintained program website, per USC brand guidelines• Planned 15+ academic, social, and professional events annually for 10 -1,300 attendees to engage industry and administration

• Implement a system for corresponding with and tracking data on each perspective student • Coordinate admissions concerns with the Director of the Masters Program

• Develop and manage new Facebook and LinkedIn pages to establish a social media presence • Write press releases and design marketing materials for educational, advocacy, and fundraising events • Develop a budget of $6k and strategically plan with the President and Board to expand programming efforts

• Interviewed study participants utilizing standardized survey techniques• Entered all survey data into the Computer-assisted Telephone Interviewing (CATI) program

• Conducted general intake weekly and presented about 120 cases to attorneys to determine course of action • Oriented 60 clients with special education intake process and provided customer service in completing document requests • Drafted opening and closing paperwork, retainer, and authorization for release of confidential information to assist attorneys with building cases • Assisted clients with gathering educational and medical records and determine educational rights holder for case files by working with DCFS, Court Appointed Special Advocates, and Dependency lawyers • Attended five policy meetings to observe the lobbying process and policy drafting

• Built and maintained a therapeutic alliance with at-risk youth population through individual and group counseling services• Implemented the Second Step Violence Prevention curriculum in five Kindergarten classrooms. • Assisted the school in its Attendance Improvement Program to reach school and district targeted attendance improvement goals

• Shadowed and assisted “homecare aids” for persons with intellectual and developmental disabilities • Researched past and present state and national policies related to the disabled community and created a chart of disability policies in PA, NY, and NJ for a proposal • Supported a staff of 17 by organizing case files for audit

• Selected out of ten applicants to work on a cross-functional team of professors and graduate students on policy analysis and presented findings to civic leaders including mayors• Contributed content for publication: “Winter Maintenance of Pedestrian Facilities in Delaware: A Guide for Local Governments”

• Researched Food Allergy Policies from other states• Designed a food allergy awareness poster to be hung up in restaurants • Interviewed Chef's to see what their policies for dealing with food allergies were

• Worked/led multiple events at schools, community centers, and libraries• Created different educational art projects that would benefit children in need• Applied for non-profit grants that would help further the abilities of T.K.C.• Coordinated with different venues and volunteers during events