Hilary Sharp Email & Phone Number

New York, NY, US

New York, New York, United States

• Lead the business development strategy of licensed products for Vox Media brands Eater, Thrillist, PUNCH, Vox, and The Strategist, including publishing, consumer products, badging, and collaborations.
• Collaborate with the research team to develop and implement audience surveys and market research to identify new revenue-driving licensing opportunities
• Lead the product development process with from start to finish, including reaching out to potential partners, collaborating with legal on defining deal terms and memorializing partner agreements, leading partner.
• Manage the production process of a seven-book publishing project between Eater and Abrams, leading publisher communications and managing overall workflow and timelines
• Leading the creation and growth of a comprehensive, seven-figure housewares retail program onbehalf of Eater, inclusive of cookware, tabletop, and kitchen gadgets
• Spearhead the preparation and activation of marketing and promotional strategies to drive the awareness and purchase of licensed products among consumers

New York, New York, United States

• Managed $85M annual new business pipeline for Eater, driving revenue through co-branded partnerships, sponsorships, and other editorial programming aligned with client goals
• Developed and presented brand messaging, marketing materials, and outbound proactive business development strategies
• Managed transition of sold partnerships and editorially-led campaigns from pitch to execution
• Conducted competitive market research and analyze content performance to inform editorial and revenue strategies

New York, New York, United States

• Responsible for strategic management, resourcing, and oversight of multi-milliondollar new business pipeline for Vox Creative
• Managed a team of five creative strategists and their workflow for branded content development and individual performance metrics
• Developed and implemented operational processes to improve productivity between Creative Strategy and other cross-functional teams
• Partnered with senior sales leadership to proactively position Vox Media capabilities to client and agency stakeholders
• Led daily brainstorms to develop strategic solutions designed to meet prospective clients' business goals

New York, New York, United States

• Generated $11M of new business by developing data-driven content marketing strategies for the finance, technology, travel, F&B, retail, auto, and entertainment categories
• Managed multiple new business projects simultaneously, collaborating with stakeholders across all lines of business — content production, experiential, sponsorships, display, podcasts, social — and all eight Vox Media.
• Designed pitch materials and presented them directly to clients and agencies

Washington, District Of Columbia, United States

• Directed content strategy using research and audience insights across client accounts
• Led monthly account brainstorms and created curriculum to enhance and standardize ideation process
• Communicated with clients to gain rapport and input, and ensure quality content creation for each campaign
• Managed multiple junior staff and interns in developing account management and content strategy fundamentals

Washington, District Of Columbia, United States

• Oversaw social media content development for top global CPG company, managing team of creators and collaborating with paid media and analytics experts in order to amplify and measure brand impact
• Copywrote digital content for multiple accounts, shaping brands’ tone and narrative to align with client vision
• Expanded digital team's offering by developing, productizing, and leading inaugural social-first video production efforts across multiple client accounts

Washington, District Of Columbia, United States

• Helped develop comprehensive messaging and content strategy for a video game industry image campaign that resulted in the recruitment of 350,000+ new advocates and the growth of Twitter followers by 272 percent
• Activated and ran an extensive grasstops field program on behalf of a pharmaceutical client, which included strategic consulting, content creation and reporting, that resulted in the successful passage of legislation.
• Managed an e-communications program for an advocacy network of over 1 million members, from strategy and message development to performance analysis, increasing average open rates from 4 to 43 percent
• Served as the community manager for several public affairs clients, leveraging data analysis and creative strategy to generate increased engagement across social platforms
• Acted as copywriter for clients across multiple sectors, developing web copy, blog posts, social media posts, op-eds, LTEs, email content and graphics

Washington, District Of Columbia, United States

• Drafted and managed content for blogs and social media channels, including Facebook, Twitter, Pinterest, and Google+
• Executed daily and weekly media monitoring reports for internal and client use
• Created media lists and conducted blogger outreach to promote client objectives
• Researched and compiled briefs outlining suggestions for infographic content in line with promotional goals
• Helped manage work stream of a non-profit client, including social media promotions, analytics reports and calendar management.
• Brainstormed new digital campaign strategies for clients in environmental and nutrition sectors

Evanston, IL

• Created and promoted editorial content regarding developments and innovations in technology in the media industry
• Worked with superiors to help define and develop site identity

Chicago, IL

• Used media database Cision to create press lists
• Contacted media outlets to pitch event stories and acted as liaison between the company and the press
• Reviewed terms of event sponsors' contracts and communicated their stipulations to company
• Balanced multiple detailed assignments and followed through with partners and management to execute event plans and logistics

Boston, MA

• Reported and wrote 25 profiles, news stories and product reviews
• Managed and updated content for social media outlets including Facebook, Twitter, YouTube and Pinterest
• Involved in the editorial process of a monthly publication from start to finish, including pitching, copyediting and fact checking

Northwestern University

• Researched and investigated the Chicago political system, structures and leadership for journalistic purposes
• Familiarized with the usage of political and informational databases, like LexisNexis, for reporting and exposition of media issues

Chicago, IL

• Managed website content during the transition from print to online for local non-profit publication covering public housing in Chicago
• Coordinated and hosted a local broadcast show for The Residents' Journal
• Learned the interworking of a small-scale publication focused on a niche market